Marketo is a no brainer for small to mid-sized b2b companies!
June 24, 2016

Marketo is a no brainer for small to mid-sized b2b companies!

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

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Overall Satisfaction with Marketo

We use Marketo as our marketing automation tool for sending emails to prospects and customers, as well as integrate it with SalesForce and create campaigns and landing pages.

Pros

  • Easy to use
  • Great Reporting!
  • Flexible
  • Flexible templates

Cons

  • Make it easier to find sent campaigns
I've used Aprimo at a previous company for our marketing automation needs (a pretty reputable company at that), and Marketo blows it out of the water in every category.
It is great for smaller B2B companies.

Adobe Marketo Engage Feature Ratings

8.9
WYSIWYG email editor
9
Dynamic content
10
Ability to test dynamic content
9
Landing pages
9
A/B testing
9
Mobile optimization
8
Email deliverability reporting
9
List management
8
Triggered drip sequences
9
8.3
Lead nurturing automation
8
Lead scoring and grading
8
Data quality management
8
Automated sales alerts and tasks
9
8.0
Calendaring
9
Event/webinar marketing
7
8.0
Social sharing and campaigns
8
Social profile integration
8
8.3
Dashboards
9
Standard reports
8
Custom reports
8
8.5
API
9
Role-based workflow & approvals
8
Customizability
8
Integration with Salesforce.com
9

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