Marketo Review
Updated December 06, 2019
Marketo Review
Score 10 out of 10
Vetted Review
Verified User
Software Version
Standard
Modules Used
- Marketo Lead Management
- Marketo Sales Insight
Overall Satisfaction with Marketo
Marketo is used by sales and marketing. It helps in bringing more clarity to the sales team about the effort of marketing through MSI. The tool is amazing and the customer service is great. We can count on Marketo! It is helping us to solve many business problems such as data hygiene, Marketing attribution, Automation, lead scoring and lead life-cycle management.
Pros
- Leads Scoring
- Reporting
- Nurture
- Marketing Sales Insights
Cons
- Support
- Integration with APIs
Ease of use. Reliability and strong email engine.
Adobe Marketo Engage Feature Ratings
Learnings & Advice
Using Marketo
6 - Marketing, Sales, SDRs, Marketing research Specialist
2 - 4x Marketo Certified Expert, 8 Advanced Spcializations on Marketo, SalesForce Certified Admin
- Lead Scoring
- Lead Assignment
- Leads Attribution
- Email campaigns
- Leads Assignment
- SLA and Escalation Rules for SDRs
- RCA Reports
- ABM
- Web Personlization
- U and W shape Multi Touch attribution
- More visibility for Marketing Department
- Faster Lead Conversion
Comments
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