Marketo - Your best bet when it comes to Marketing Automation
Updated November 21, 2016

Marketo - Your best bet when it comes to Marketing Automation

Maarten Westdorp | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Global Enterprise

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight

Overall Satisfaction with Marketo

Marketo is the backbone of all marketing activities, it is however also connected to several other parts of the business. We integrate with our CRM system, our own software application and several other third party marketing solutions such as webinar providers and event management software. Marketo helps us to centralize all marketing activities and data in a single product so that we are able to fully monitor, and improve marketing performance. The whole organization is certainly aware of the value Marketo has brought as it is now much more transparent what marketing is doing compared to before we had Marketo.

Pros

  • Centralize all marketing into a single platform.
  • Allows marketeers to be much more productive then ever before.
  • Using Marketo put more power in the marketeers hands by being able to provide accurate reporting on marketing efforts.
  • Managing the lead-life cycle has become breeze since we started using Marketo.

Cons

  • Easy to learn, hard to master.
  • Certain modules are optional and require additional payment.
  • Might require some third party applications to run next to Marketo.
Marketo is very user friendly, yet it still holds all the functionality a marketeer would need. The product focuses less on inbound then HubSpot but certainly makes up for that in grating the user more options to automate. With regards to Silverpop the building of campaigns in Marketo is much easier and we noticed a much quicker time to market for our campaigns.
I believe Marketo works very well for our organization but I do believe your company needs to be of a certain size for the investment in Marketo to actually make sense. Also make sure you have a Marketo expert on your team to help out with the initial setup, because if you start with a good initial setup that scales, you will be set for growth and can quickly roll out a lot of marketing campaigns.

Adobe Marketo Engage Feature Ratings

9.4
WYSIWYG email editor
9
Dynamic content
9
Ability to test dynamic content
8
Landing pages
10
A/B testing
10
Mobile optimization
10
Email deliverability reporting
9
List management
10
Triggered drip sequences
10
9.0
Lead nurturing automation
9
Lead scoring and grading
10
Data quality management
8
Automated sales alerts and tasks
9
9.5
Calendaring
10
Event/webinar marketing
9
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
8.0
Dashboards
8
Standard reports
9
Custom reports
7
9.0
API
10
Role-based workflow & approvals
10
Customizability
9
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
6

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