Robust, multifunctional, time-saver.
July 24, 2018

Robust, multifunctional, time-saver.

Chloe Pott | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Global Enterprise

Modules Used

  • Marketo Sales Insight
  • Marketo Revenue Cycle Analytics

Overall Satisfaction with Marketo

Marketo is being used in our marketing department across the world. We have about 4 active users who support a marketing team of 20 people. Marketo allows us to have better lead nurturing, lead scoring & revenue cycle models, and it certainly allows our team to save a lot of time when implementing marketing campaigns.

Pros

  • Cloning marketing campaigns - right click & clone! So simple and it actually works!
  • Synchronizing lead activity from Marketo to SFDC.
  • Tracking web activity.
  • Next Gen UX is a big achievement for Marketo. Makes rolling out a marketing program even quicker.

Cons

  • Support portal lacks proper responses - better going to the online Community to fix issues.
  • Comes with a heavy price tag.
  • Requires a lot of time up front for implementation.
Used Eloqua prior to acquisition by Oracle. Support flopped post acquisition and focus was no longer on smaller accounts. Eloqua was time consuming in duplicating programs - had to start from scratch each time, essentially could not reuse anything that was built.

Having used half a dozen marketing automation, email marketing, lead scoring tools, I can say that after 5 years of hands-on experience with Marketo, it is the best out there. It is robust, multifunctional and a big time saver for my team. We sliced down our MarTech stack in half because Marketo can do so many things. It's like a Swiss Army knife for today's modern marketer.
Requires front-loading time for implementation and standardization, but it is time well spent that you will gain back in revenue later on.

Adobe Marketo Engage Feature Ratings

7.8
WYSIWYG email editor
8
Dynamic content
8
Ability to test dynamic content
9
Landing pages
Not Rated
A/B testing
7
Mobile optimization
7
Email deliverability reporting
7
List management
8
Triggered drip sequences
8
7.5
Lead nurturing automation
8
Lead scoring and grading
7
Data quality management
7
Automated sales alerts and tasks
8
6.5
Calendaring
6
Event/webinar marketing
7
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
6.3
Dashboards
6
Standard reports
7
Custom reports
6
8.0
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
8
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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