Why I would keep picking Marketo
Updated October 26, 2018

Why I would keep picking Marketo

Melissa Davies | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Select

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight
  • Marketo Revenue Cycle Analytics

Overall Satisfaction with Marketo

I have used Marketo in companies from Enterprise to SMB - US only to Global. Marketo is a great tool for not only marketing but sales and data

Pros

  • Ease of use - I can sit someone with little to no experience down and have them sending emails in a few hours. Setting up an integration with SFDC is literally 3 clicks.
  • Scalability - I can build programs with everything (landing pages, emails, campaigns, lists, reports, etc) and use tokens so the only thing that has to be updated is the tokens (which doesn't require me to use any of my record level fields)
  • Global - I can roll out Global programs with the tool/education/support in that regions language - and not have to worry about them getting into another regions data, programs, etc. but still be able to have global reporting/management

Cons

  • Throttling email sends controlled by the send.
  • Open send click reporting functionality in SFDC
Eloqua
Silverpop
Manticore
Neolane
Pardot

Each has their strength but Marketo has won with great customer service, ease of use and continuing innovation, not to mention price
if you have a database of under 5K and only send the occasional email or have very little lead generation then Marketo is not for you

Adobe Marketo Engage Feature Ratings

8.8
WYSIWYG email editor
9
Dynamic content
7
Ability to test dynamic content
7
Landing pages
10
A/B testing
9
Mobile optimization
9
Email deliverability reporting
10
List management
9
Triggered drip sequences
9
8.8
Lead nurturing automation
9
Lead scoring and grading
9
Data quality management
8
Automated sales alerts and tasks
9
5.5
Calendaring
2
Event/webinar marketing
9
8.0
Social sharing and campaigns
7
Social profile integration
9
8.0
Dashboards
8
Standard reports
8
Custom reports
8
7.8
API
9
Role-based workflow & approvals
9
Customizability
8
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
3
Integration with SugarCRM
Not Rated

Using Marketo's core features

Using Marketo

4 - Marketing Ops
4 - Project management
Marketo
Writing
  • Email sends
  • Landing page
  • Tracking
  • Internal communication and tracking
  • Customer success
  • Billing
  • Direct Mail
Deliverablity
Price
  • ROI - from the ease of use - less investment in training,
  • ROI - from Sales Tools - giving valuable information which has allowed them to generate more opportunities and close more deals faster for more $$

Evaluating Marketo and Competitors

Yes - Eloqua
  • Price
  • Product Features
  • Existing Relationship with the Vendor
  • Positive Sales Experience with the Vendor
  • Analyst Reports
Based on priorities of the company - ease of use, support, price
I would have made the RFP more comparable across the vendors.

Marketo Support

Amazing support from some and horrible from others
ProsCons
Quick Resolution
Good followup
Problems get solved
Kept well informed
Escalation required
Yes
Yes

Using Marketo

Experience using lots of different platforms as well as teaching others to use Marketo and different platforms.
ProsCons
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
Familiar
None
  • Programs
  • Integration
Yes - Their event app for ipad has had an amazing affect on success of events

Comments

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