Increased Email Efficiency by 50%
March 06, 2025

Increased Email Efficiency by 50%

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Litmus

Litmus has cut down our email development time by 50%. We now have an efficient and organized way to develop emails. Previously using a developer, it would take up to two weeks to design, code and produce a single email. With Litmus, I am able to scale our email design and produce double the number of designed emails.

Also, Litmus is easy to use - the interface is user friendly and easy to train other employees to use. We've gone through multiple rebrands over the last few years and having a place to house and update branding information has really sold Litmus for us. The snippets and partials make it so we don't have to code the same header and footer information every single time.

Pros

  • QA Testing
  • WISYWIG Design
  • Template Library

Cons

  • Easier integration with CRM
  • More detailed analytics
  • Add notes / more customization to summary section
  • Increase email output
  • Performance tracking
  • Improved mobile experience

Do you think Litmus from Validity delivers good value for the price?

Yes

Are you happy with Litmus from Validity's feature set?

Yes

Did Litmus from Validity live up to sales and marketing promises?

Yes

Did implementation of Litmus from Validity go as expected?

Yes

Would you buy Litmus from Validity again?

Yes

We have a small email team of 1 to 2 people and Litmus has allowed us to nearly double our email output by removing the effort of manually coding and testing each email. I am able to upload and update popular templates and using an easy interface, customize an email in a matter of minutes, versus hours or days even.

Litmus from Validity Feature Ratings

WYSIWYG email editor
9
Dynamic content
8
Ability to test dynamic content
6
Mobile optimization
10
Email deliverability reporting
8
Standard reports
10
Custom reports
7
URL Validation
10
Link Tracking
10
Spam Testing
10
Email Previews
10

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