Item: Litmus from Validity
Rating: 9
Author: Kevin Tamming, MSc, CIPP/C

Overall Satisfaction with Litmus

Use Cases and Deployment Scope

We send out thousands of emails a year to our membership. We primarily use Litmus to gauge our reader's interest in our emails. We have great interest in the open and read rates. We also determine what topics are of interest to our membership. It is a great tool in allowing us to know if we are hitting the mark in our marketing and general interest topics. It also allows us to test our emails to make sure they will appear properly on different devices and different browsers.

Pros and Cons

Pros

Analytics of emails
Testing of emails on different devices
Helping you build proper emails

Cons

More in-depth analytics - showing what people click on in the emails
Easier A/B testing
A cleaner dashboard

Return on Investment

Saved us time in trying to figure out what users want to read
Collaboration among staff saved time
Testing of emails at once over multiple devices and platforms saved timed

Key Insights

Do you think Litmus from Validity delivers good value for the price?

Yes

Are you happy with Litmus from Validity's feature set?

Yes

Did Litmus from Validity live up to sales and marketing promises?

Yes

Did implementation of Litmus from Validity go as expected?

Yes

Would you buy Litmus from Validity again?

Yes

Other Software Used

Adobe Dreamweaver, Adobe InDesign, Siteimprove, Adobe Creative Cloud Express (formerly Adobe Spark), Adobe Illustrator CC, Adobe PhotoShop, Mailchimp

Likelihood to Recommend

Litmus is a great all-in-one tool to create, test, and analyze your HTML emails. We use it every day to make sure we are hitting the areas our users want from us in our emails. Many times it has shown us where something was not going to appear correctly on a certain device, and that saved us time in fixing it and made it so that we did not look bad in front of our audience. But for us, the greatest feature is the analysis of emails and how our users interact with them.

Litmus from Validity Feature Ratings

Comments

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Becca Gage
(Vendor Representative) commented 4 years ago
Hi, That's great to hear that the engagement data that Litmus provides has helped shape your marketing strategy and given insight into your member's interests! Thanks for the review/feedback and keep up the great work! --Becca Gage, Customer Marketing at Litmus

Litmus - A great tool to improve your email marketing