Hootsuite is efficient, effective, and relatively affordable
Updated April 17, 2020
Hootsuite is efficient, effective, and relatively affordable
Score 10 out of 10
Vetted Review
Verified User
Software Version
Hootsuite Pro
Overall Satisfaction with Hootsuite
It is being used by our Marketing department, specifically our social media team. The problem that it addresses is that in today's age of constant information overload, we as a company do not want to be drowned out of the social media picture, but we don't want to have to employ someone to constantly be posting and/or monitoring.
Hootsuite specifically allows us to develop a strategy for the day, week or month, including holiday messages and other posts that can be planned in advance. We then develop and prepare the posts and let Hootsuite do the actual posting at appropriate times so that our team members can move along to something else. We know that the post will show in our company feeds at the predetermined time, sometimes, for example, on holidays when no one is working, which is, in fact, the origin of our Hootsuite usage.
Hootsuite specifically allows us to develop a strategy for the day, week or month, including holiday messages and other posts that can be planned in advance. We then develop and prepare the posts and let Hootsuite do the actual posting at appropriate times so that our team members can move along to something else. We know that the post will show in our company feeds at the predetermined time, sometimes, for example, on holidays when no one is working, which is, in fact, the origin of our Hootsuite usage.
Pros
- Schedules social media posts - it is easy and efficient and once you have completed you can walk away knowing it will be done properly.
- Links easily to social accounts - this is important for the tool to be effective, if it was a challenge or had to be updated every time, it would take the ease of use out of the product.
- Communicates - If there are problems, they are communicated quickly so that they can be addressed prior to anything "not being posted" on your behalf.
Cons
- I cannot think of anything that comes to mind that would really improve functionality. I would love to see a redesign that was easier to "look at" but that is simply a design preference on my part.
- It has allowed our marketing team to be more efficient and effective at a relatively low cost
Hootsuite works better than TweetDeck in that its functionality is greater. However to be fair, it has been a long time since I used the other product, and it may be much different now in terms of functionality. I think that Hootsuite also covers a lot of platforms, and at the time I was using it, TweetDeck only covered Twitter which is not a preferred platform at this time for our business.
Hootsuite Feature Ratings
Hootsuite Customer Engagement and Support
Using Hootsuite
2 - Marketing, specifically social media marketing.
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