Great tool for outbound prospecting
April 30, 2025

Great tool for outbound prospecting

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Engagio (legacy)

Overall Satisfaction with Demandbase One

I leverage Demandbase One for outbound pipeline generation in my role as Key Account Executive tasked with landing strategic new logos. It helps identify leads that are crawling our webpages and allows me to tailor my approach in messaging & send over relevant resources that tie to their searches. With a platform that spans 24 products, this helps me fine tune my outreach & capture the attention of my prospects with what feature resonates most.

Pros

  • Outbound messages are more tailored to prospect's interest
  • Follow up with specific leads in a more timely fashion
  • Can understand which of my accounts have increased interest in our platform

Cons

  • It should be easier to export leads out of Demandbase One into CSV
  • More details on leads would be appreciated, as opposed to just 'someone from X company' - even generic titles/seniority/location would help
  • Demandbase One suggesting relevant follow up points based on pages visited
I find it a bit cumbersome to extrapolate any info from Demandbase One into another system or even CSV - it feels as if they want to keep me in Demandbase One (i.e. I would like to click on a link of a prospect and be brought into SFDC or LinkedIn instead)

Do you think Demandbase One delivers good value for the price?

Not sure

Are you happy with Demandbase One's feature set?

Yes

Did Demandbase One live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Demandbase One go as expected?

I wasn't involved with the implementation phase

Would you buy Demandbase One again?

Yes

Demandbase One is a great tool for any rep who is trying to crack into a greenfield account. We have an internal tool to help with current customer data points, so I believe it is a bit less effective on account management roles. But for outbound reps, it allows us to craft more tailored messaging based off page visits and trends with prospects.

Demandbase One Feature Ratings

9.0
Integrations with third-party software
9
Automated workflow & orchestration
9
7.7
3rd party intent signals
8
Downstream intent signals
7
Account identification
8
5.0
Standard visitor segmentation
5
Behavioral visitor segmentation
5
ABM sales intelligence
5
5.5
Automated routing and prioritization
7
Customer interaction histories
5
Personalization
4
Engagement data tracking
6
Ad Campaigns ()
Not Rated

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