Fantastic Support
April 22, 2025

Fantastic Support

Jason De Vos | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Engagio (legacy)

Overall Satisfaction with Demandbase One

We use Demandbase One to run ABM campaigns which allows us to target specific accounts and personas we know are our primary acquisitions. We also use it to analyze and define accounts to target which can be helpful when the market is extremely big.

Pros

  • Easy ad serving from within the same platform
  • custom reporting
  • integration with our Salesforce

Cons

  • Demandbase One is very complex and can have a steep learning curve
  • Would like to see better integration between campaigns and other data
  • As an ingredient brand we're not able to measure direct ROI
  • Outside of that, it has given us a single platform we can use to build ad plans that are far better than just shooting from the hip, like we did in the past
it's a hard platform to use. From the basic like UIs that behave differently depending on the area you're in, to the more complex like trying to ascertain who is interested from all the myriad of data that is coming at you.
  • 6sense
Integrated DSP was a huge selling point. Also, Demandbase One can use our ad tags simply and easily and this makes a huge difference.

Do you think Demandbase One delivers good value for the price?

Yes

Are you happy with Demandbase One's feature set?

No

Did Demandbase One live up to sales and marketing promises?

Yes

Did implementation of Demandbase One go as expected?

Yes

Would you buy Demandbase One again?

Yes

Demandbase One is great for building target account lists that we can use for Demandbase campaigns, or push to LinkedIn, or even just to do research. Integration with our Salesforce instance helps bring data together into one place. Less appropriate for deep landing page analysis. I wish it could provide that insight too!

Demandbase One Feature Ratings

9.0
Integrations with third-party software
10
Automated workflow & orchestration
8
7.0
3rd party intent signals
8
Downstream intent signals
5
Account identification
8
9.5
Standard visitor segmentation
10
ABM sales intelligence
9
5.3
Automated routing and prioritization
5
Customer interaction histories
5
Personalization
3
Engagement data tracking
8
8.5
Ad campaign creation
10
Display advertising
9
Contextual advertising
6
Ad reporting and analytics
9

Comments

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