Brilliant Braze
Updated February 14, 2025
Brilliant Braze
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Braze
Customer Engagement: Braze enables us to have personalized campaigns across multiple channels, boosting engagement and conversions. Retention and Loyalty: Segmentation and automation tools help us to re-engage users and foster loyalty. Data-driven Insights: With built-in analytic tools, they provide us with real-time performance tracking and optimizing marketing strategies based on customer behavior. Cross-channel Coordination: We can now orchestrate consistent messaging across email, mobile, and web channels for a seamless customer experience.
Pros
- Email Marketing
- Push Notifications
- User Journeys
Cons
- Rename Content Blocks
- Ability to find the right customers at their right time
Braze's features have significantly reduced our acquisition costs and boosted revenue and customer lifetime value by improving engagement through cross-channel functionality, data integration, real-time streaming data, journey orchestration, segmentation, and analytics.
- Bronto Marketing Platform (discontinued)
Much better
Do you think Braze delivers good value for the price?
Yes
Are you happy with Braze's feature set?
Yes
Did Braze live up to sales and marketing promises?
Yes
Did implementation of Braze go as expected?
Yes
Would you buy Braze again?
Yes
Using Braze
20 - From a CRM perspective, business functions for our org would include:
1. Sales Management
2. Marketing Automation
3. Customer Service and Support
4. Contact Management
5. Analytics and Reporting
6. Workflow Automation
7. Customer Retention and Loyalty Programs
8. Integration and Data Management
1. Sales Management
2. Marketing Automation
3. Customer Service and Support
4. Contact Management
5. Analytics and Reporting
6. Workflow Automation
7. Customer Retention and Loyalty Programs
8. Integration and Data Management
5 - On average it would work as so:
Braze Administrator: 1-2 people
Marketing Campaign Managers: 2-5 people
Data Analysts: 1-2 people
Technical Support: 1-2 people
Customer Support: 1-3 people
Braze Administrator: 1-2 people
Marketing Campaign Managers: 2-5 people
Data Analysts: 1-2 people
Technical Support: 1-2 people
Customer Support: 1-3 people
- Personalized Marketing Campaigns
- Customer Segmentation
- Real-Time Messaging
- In-App Messaging
- Campaign Analytics and Reporting
- Dynamic Content Personalization
- Cross-Channel Campaign Orchestration
- A/B Testing at Scale
- Predictive Analytics for Campaigns
- Enhanced Customer Journey Mapping
- AI-Driven Personalization
Evaluating Braze and Competitors
Yes - Braze replaced a fine CRM system called LeanPlum, a great tool in my current organization. Braze was phased in due to its impressive track record and exciting roadmap which we as an organization felt would be invaluable for us to meet our ambitious goals of becoming a market leader within our industry. We have been so impressed and will continue working with Braze for the foreseeable future.
- Cloud Solutions
- Scalability
- Integration with Other Systems
- Ease of Use
For our organization, several factors came into play to move forward, the security of sensitive data was paramount as well as the ability to allow for scale across multiple markets and languages. We've found that Braze more than ticked the boxes when it came to integration and admire their roadmap for the future development of the platform.
I wouldn't In all honesty if I had to do it again, I would simply get in touch with the great folks over at Braze and get rolling on the project for implementation right now. Knowing the challenges and whats involved would be the key factor I would advise anyone on when integrating a new CRM system and luckily Braze is there every step of the way!
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