Scale your customer engagement with Braze
June 04, 2024

Scale your customer engagement with Braze

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Braze

I use Braze to help organize my customer data all in one place that my team can leverage to execute our marketing and data operations. Braze allows my team to build complex segmentations for multichannel marketing programs and data analysis quickly and easily. Their integration across a wide variety of additional platforms allows us to get the most from our data.

Pros

  • Segmentation
  • Automated Journeys
  • Personalization
  • Dynamic Content

Cons

  • Reporting
  • Analytic Dashboards
  • Anonymous Users
  • Increase Customer Lifetime Value
  • Churn Reduction
  • Customer Engagement and Feature Adoption
Overall the system is very easy to use for any marketer. There is a need for Data Science or Tech teams being involved in the initial setup and potential ongoing support. Once the data is flowing into the system and basic integrations are setup the tool can really be leveraged to execute a large variety of projects and the impact can be felt very quickly.
Braze provides me and my team access to set up user communications quickly allowing us to launch initial programs and then test channel mix, frequency, messaging and promotions. This has greatly lead to us being able to make measurable improvements to new user acquisition and onboarding, improving customer engagement, product adoption and overall driving increases in LTV and revenue. We're able to make strategic recommendations on new segmentations, canvas branching flows, and build analytics dashboards to allow for data driven decision making.
Braze hit on a lot of the needs from easy of data integration and ingestion, segmentation, automation flows, compliance documentation, as well as working with me to make it financially possible to be set up for success. Some of the other platforms offer more flexibility but also deeper technical knowledge, Braze is a great partner for teams that want to move quickly but also have finite resources.

Do you think Braze delivers good value for the price?

Yes

Are you happy with Braze's feature set?

Yes

Did Braze live up to sales and marketing promises?

Yes

Did implementation of Braze go as expected?

Yes

Would you buy Braze again?

Yes

Braze is great for a D2C brand what needs to simplify complicated business use cases at scale. They're at their best when there is a large enough data set to pull information from and the need to build complex automated user experiences. I do feel for smaller companies Braze may not be an ideal platform, not until there is a large enough data base of users and/or a complex SKU matrix.

Comments

More Reviews of Braze