Bloomreach is a brilliant platform with everything at your fingertips
April 18, 2024

Bloomreach is a brilliant platform with everything at your fingertips

Natasha Ripley | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Bloomreach Commerce Experience Cloud

DFS uses Bloomreach for a one stop shop to reach customers and analyse our data. We build out prospective Google audiences and marketing emails which are trigger or segmentation-based. It allows us to analyse customer data through reports, build out clever segmentation to target along with setting up unique strands of personalisation. It is a one-stop platform for us to see live customer data and make clever business decisions.

Pros

  • Email Campaign set up including the drag-and-drop building tool
  • Automated scenarios
  • Reporting
  • Customer Segmentation

Cons

  • Reporting being easier to use and set up for those who aren't as familiar with it. It feels as though you have to do the analytics course to use it!
  • Some email tests aren't as easy to set up as we would like
  • Clever SMS campaigns can not be set up in this part of the tool but in scenarios
  • Jinja is difficult to crack for personalisation to flourish
  • Conversion YoY has doubled for email marketing
  • 32% increase in revenue YoY
Implementation was good but I found the training to the using the platform disjointed as there was a large gap between meaning it was difficult to use the platform after such a gap

Do you think Bloomreach - The Agentic Platform for Personalization delivers good value for the price?

Yes

Are you happy with Bloomreach - The Agentic Platform for Personalization's feature set?

Yes

Did Bloomreach - The Agentic Platform for Personalization live up to sales and marketing promises?

Yes

Did implementation of Bloomreach - The Agentic Platform for Personalization go as expected?

I wasn't involved with the implementation phase

Would you buy Bloomreach - The Agentic Platform for Personalization again?

Yes

I would certainly recommend it as a data / customer comms platform as it's very clever the only reason for a drop in point is some areas are not user friendly and take a lot of learning/training to use i.e. reporting and analysis areas.

Bloomreach - The Agentic Platform for Personalization Feature Ratings

7.3
WYSIWYG email editor
8
Dynamic content
5
Ability to test dynamic content
6
Landing pages
5
A/B testing
8
Mobile optimization
9
Email deliverability reporting
7
List management
8
Triggered drip sequences
10
7.5
Lead nurturing automation
10
Lead scoring and grading
4
Data quality management
7
Automated sales alerts and tasks
9
Campaign Management ()
Not Rated
Social Media Marketing ()
Not Rated
8.3
Dashboards
9
Standard reports
8
Custom reports
8
8.0
API
8

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