Adobe Campaign is a fantastic tool for online strategy
March 14, 2017
Adobe Campaign is a fantastic tool for online strategy
Score 8 out of 10
Vetted Review
Verified User
Software Version
On-Premise
Modules Used
- Neolane Social Marketing
Overall Satisfaction with Adobe Campaign
I worked as support to our digital marketer, working directly with Adobe Campaign. Basically we were looking for ways to target our audience through online marketing campaigns like e-pushes and web banners/directories. I worked hand-in-hand with our social media strategist and together we used Adobe Campaign to help plan, implement and categorize our workflow based on feedback from our analytics team. Adobe Campaign helped us organize the content, figure out how to present it, and determine what was our best course of action based on the information given.
Pros
- Useful interface – Adobe campaign presents everything Adobe style, which is easy-to-use, easy to understand the information that's presented toward you.
- The information is there when you need it – the program shows you exactly what you're looking for, and everything is at 100% accuracy. It was the driving force in helping us decide where to move next.
- The program is always updated, and the customer service is always helpful; we never ran into any problems working with their team whenever we had a question.
Cons
- There's always room for improvement with the interface. The UI is amazing and works very well, but, as a designer, stuff like this is always a work in progress.
- A little slow to load – sometimes the program takes a while to start up. I have a high-end Mac, and I'm sure it's not my machine that's the problem.
- The program crashes every once in a while. It'll just freeze up. Not sure why.
- It's driven up our sales/clicks 100%. Now that we're able to target our audience and what drives them, we're able to determine what the best course of action is with our online marketing campaigns.
- I really wouldn't say there's much of a negative connotation, except for the fact that everything is updated via Adobe Cloud, so it can get kind of pricey if you're a smaller agency – either yearly subscription, or a monthly fee.
Look, Adobe Campaign is the best program to use for your online media marketing. Adobe understands what online marketers and social media strategists need, and deliver the proper tools necessary for them to be successful. I swear by Adobe, they've earned my trust and I will continue to use their programs throughout my career. Everything else is just...noise. Until I find a program with better customer service than Adobe, I will always be a fanboy.
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