Go Granular With Your Insights
March 19, 2025
Go Granular With Your Insights
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Adobe Analytics
We use Adobe Analytics to be a one source of truth for performance reporting across Marketing, UX/UI and Web Dev team for our e-commerce website. From a Marketing, perspective, this includes understanding performance of paid ADS traffic source, and integrating those insights with other source like affiliate, direct, social.
Pros
- Allow specific drill-downs for insights by variety of dimensions that are not available in other tools like GA4
- Customization of metrics, dimensions, segments, tracking, evars
- Intuitive UI that requires minimal learning curve for non-technical and non-date staff to implement and use
Cons
- multiple dimension in a plain table format (in addition to the existing cascading format)
- Quickly spot inefficient marketing campaigns, ADS, content that are not leading to desired conversions with the cascading analytics format, so that we can quickly scale back inefficient areas to reinvest elsewhere that is more efficient
Do you think Adobe Analytics delivers good value for the price?
Yes
Are you happy with Adobe Analytics's feature set?
Yes
Did Adobe Analytics live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Adobe Analytics go as expected?
No
Would you buy Adobe Analytics again?
Yes
Comments
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