UI is very easy to use and understand for non-techie users
March 18, 2025

UI is very easy to use and understand for non-techie users

Olga Cebrian Garcia | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Analytics

I use Adobe Analytics analyzing data and extracting data to understand customers behaviour on the products we sell.

Pros

  • UI is very easy to use and understand for non-techie users

Cons

  • More easy ways to extract large amounts of data
  • Help us measure traffic and transactional kpis
We lack now visibility on a percent of traffic with the new data regulations
UI Easy to navigate

Do you think Adobe Analytics delivers good value for the price?

Not sure

Are you happy with Adobe Analytics's feature set?

Yes

Did Adobe Analytics live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Analytics go as expected?

Yes

Would you buy Adobe Analytics again?

Yes

Well suited for any stakeholder and less suited for data folks

Adobe Analytics Feature Ratings

Web Analytics
7.0
Traffic Reporting
5
Lead Conversion Tracking
6
Behavior Analysis
7
Bounce Rate Measurement
7
Device and Browser Reporting
8
Pageview Tracking
8
Event Tracking
8
Reporting in real-time
5
Referral Source Tracking
7
Customizable Dashboards
9

Comments

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