Yesware Reviews & Insights

Score7.3 out of 10

179 Reviews and Ratings

Community insights

TrustRadius Insights for Yesware are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Business Problems Solved

Yesware is a versatile tool that has been widely used by various teams and departments within organizations. Users have found the product helpful in tracking email interactions, such as opens, clicks, and attachment views, to better gauge interest from sales prospects. It has also been used for mass communication and driving awareness and interest in products or services through outbound campaigns. Yesware's integration with Salesforce has enabled sales teams to track performance, manage leads, and automate tasks efficiently. Additionally, users have appreciated the insights provided by Yesware, allowing them to make data-driven decisions and improve their email content and subject lines for better engagement. Overall, Yesware has solved the problem of structuring and streamlining outreach efforts while saving time for sales representatives through its automation features and analytics capabilities.

Yesware Reviews

15 Reviews

Small Businesses (1-50 employees)

Save time with templates and campaigns

Rating: 8 out of 10

Incentivized

June 14, 2023

Use Cases and Deployment Scope

I frequently send emails with similar subject matter, and my primary use of Yesware is the Template tool. This tool allows me to insert a template and customize certain fields, saving me time and allowing me to complete my tasks faster.

Pros

Email templates
Customizable merge fields

Cons

Better logic with recipient emails in campaigns
Editing campaigns can be clunky

Likelihood to Recommend

Yesware is a great tool for sales teams. The Campaign module is very helpful in setting up a sequence of messaging and creating an automated schedule.

If a recipient replies from an email alias, they won't be removed from the campaign, which has caused communication issues for me in the past. If this could be addressed, the campaign tool would be nearly perfect.

The nature of templates and campaigns lends itself to be tricky to use as a team if you want to modify or personalize the templates. But for quick emails that need to have the same messaging, the Template tool is super valuable.

Verified User

Account Manager in Sales (Information Technology & Services company, 11-50 employees)

Vetted Review

2 years of experience

Great value email engagement tool for smaller sales teams

Rating: 8 out of 10

Incentivized

May 19, 2021

Use Cases and Deployment Scope

Yesware was the platform we used across our organization for external email. We used it for sales and customer feedback. It solved our need to customize and personalize mail merges at scale, A/B test our campaigns, and get business analytics out of our email. It addresses these needs well.

Pros

Email Deliverability
Mail Merge Personalization
Email Analytics

Cons

The ability to unwrap iframe embeds on email (e.g. if I send a Vimeo link over email, have that video thumbnail show and link out to a video)
Removing recipients from a campaign. If my ruleset is to remove a contact from a sequence after he/she replies, sometimes a person will reply from another email and Yesware doesn't recognize it. (e.g. if I add jeff@amazon.com to my campaign and jeff.bezos@amazon.com replies to my thread, Yesware will still send an email to jeff@amazon.com unless he is manually removed)

Likelihood to Recommend

Yesware has had the best deliverability of all the email senders I've used (beating MixMax, Apollo, GMass). Yesware is perfect for sales teams sending outbound. It's not well suited for sending marketing campaigns/newsletters. It's great for startups/SMBs/early mid-market companies on the Premium team for sales teams <10. I haven't experienced the enterprise option, but for small teams it's hard to beat.

Jeremie Cabling

Community Manager in Marketing at Showcase (Computer Software, 1-10 employees)

Vetted Review

1 year of experience

Yesware is now an essential tool!

Rating: 10 out of 10

Incentivized

February 19, 2020

Use Cases and Deployment Scope

Yesware is being used across the whole organization. It has been a very useful tool mainly to ensure our customers received our communications and it has proven to be a fantastic follow-up tool as well.

Pros

Email open tracking.
Templates are great.

Cons

The overall user interface is not the most intuitive visually.

Likelihood to Recommend

Email tracking is very useful, and it is great to use during follow up campaigns. It gives us insight on who is opening our emails, how many times, etc.

Verified User

Account Manager in Sales (Telecommunications company, 1-10 employees)

Vetted Review

1 year of experience

Give Yesware a shot!

Rating: 9 out of 10

Incentivized

January 21, 2020

Use Cases and Deployment Scope

We used Yesware to manage outreach campaigns, sync emails to Salesforce, and to track when prospects opened our emails. This solved the problem of structuring and streamlining our outreach. It can be hard to keep up with outreach in a consistent fashion, but Yesware's campaigns made it extremely easy to conduct this. Also, it takes the manual work out of crafting emails which is a massive time saver.

Pros

Email tracking.
Campaign management.

Cons

Make the campaign builder more user-friendly.
Improve LinkedIn sync.

Likelihood to Recommend

When building a sales program and teaching two employees. Yesware enabled us to build out standardized campaigns that streamlined the way they conduct outreach. It also made us have to provide less training for the team. We were able to book a significant amount of business in a short amount of time thanks to Yesware.

Ryan Clay

Sales in Sales at Big Pig Barbecue (Food & Beverages, 1-10 employees)

Vetted Review

2 years of experience

Yesware is a must have for every team

Rating: 10 out of 10

Incentivized

November 10, 2019

Use Cases and Deployment Scope

We currently use Yesware for tracking all emails sent from the company. Our sales organization uses the ability to generate campaigns to try to reach new customers. Primary functionalities we use most include campaigns, tracking, open rates, templates, and tracking data for our teams.

Pros

Mass emailing
Salesforce integration
Templates
Data tracking
Sharing templates
Performance metrics
Open and click rates

Cons

Campaigns could sync better with CRM

Likelihood to Recommend

Yesware is the easiest way to send and manage email campaigns. It's so simple to set up and only takes a few minutes. I've used other systems in the past that are so difficult to manage, Yesware is the best by far.

Brett Eskelson

VP of Sales in Sales at CodeMonkey (E-Learning, 11-50 employees)

Vetted Review

8 years of experience

View profile

YesWare will get the job done for most.

Rating: 7 out of 10

Incentivized

August 26, 2019

Use Cases and Deployment Scope

Our teams used Yesware to enable them to run scaled email campaigns to promote events, reach out to prospects, and ensure that we could manage these things at scale at a very cost effective rate. Yesware was easy to use and served its purpose but there are areas where it can improve. The free version does help quite a bit.

Pros

Email campaigns. I found YesWare very easy to run targeted email programs with good tracking mechanisms in place, even for the free version.
Templates. This is very helpful for junior SDRs or AEs to be able to leverage what others have used and not recreate the wheel every time.

Cons

Simplify building campaigns. The templates are great and it inspires collaboration across the internal teams. That said, there is always room for improvement on targeting audiences and maximizing the tool.
Campaigns will erase if not saved ASAP. Had this happen numerous times and there was not an autosave and if you hit the wrong button the entire campaign would disappear.

Likelihood to Recommend

An easy service to use with a free version that gets most of the work done especially for SDRs and AEs

Verified User

Executive in Sales (Higher Education company, 11-50 employees)

Vetted Review

3 years of experience

Yes to Yesware!

Rating: 9 out of 10

Incentivized

May 10, 2019

Use Cases and Deployment Scope

We utilize Yesware in all company-wide emails. Whether it be mass email merges or campaigns for Prospects or more personalized single use emails. It is used by our Sales department, Billing department, Marketing department and Account Management department as well as by our Executive and C-Level team. Yesware enables us to not only utilize the stats from Merges but also simply be aware of whether or not our emails have been opened and the links within them clicked on a single use scale as well.

Pros

Tracking open rates, link click rates, and reply rates. This allows us to compare different templates in order to see which allows for the most interactions and meetings set directly from email engagement.
Seeing exactly when someone opens an email and whether it is in their normal location. Also if they are opening on a mobile device versus a computer to be able to organize the set up of the email in a more beneficial way.
Being able to save Templates for Mail Merges to avoid the duplication of effort that other mass email systems utilize.

Cons

Currently, if you send a personal email to more than one recipient it will only tell you that "someone" opened the email, it would be nice to know which of the 4 people it was CC'd to actually opened it.
With the last update from Google/Gmail, it made it so that Yesware reporting was a bit off. If the sender opened an email they would get the notification that "someone" opened it, despite the fact that is supposed to only be for recipients.
Despite being a Team Leader or Manager, there does not seem to be a way to track the stats of the others on your team, which makes reporting a very difficult and time-consuming task. If this is possible it is not user-friendly in that it is not easily accessible.

Likelihood to Recommend

If you send mail merge campaigns it is necessary. The need that other platforms are missing to save templates and CSV contact lists is prevalent here. There is no need for other platforms to integrate into Yesware, despite some of its competitors requiring it. The ase of download and linking to Gmail is invaluable. It would not be necessary if a company or individual is sending less than 100 emails in a day, but for a company that is in SaaS and sends multiple hundreds of emails in a day, it is entirely needed.

Jillian Straw

Marketing Associate in Marketing at Plate IQ (Computer Software, 11-50 employees)

Vetted Review

2 years of experience

View profile

Yesware is great for solo users and small teams

Rating: 8 out of 10

Incentivized

November 9, 2018

Use Cases and Deployment Scope

We used Yesware at wOw Prezi to automate some of our communications while avoiding to end in the recipient's "Updates" folder. We also used Yesware to automate most of our Outbound efforts.

Pros

Drip email campaigns.
SalesForce integration.
Automatic data manipulation.

Cons

Managing cadences can be cumbersome.
The UI's logic (or intuitiveness) could use some help too.

Likelihood to Recommend

It has automatic email drip campaigns, predictable revenue and similar sales model, and who read emails when.

Pablo Povarchik

CEO & Co-founder in Sales at wOw Prezi - Prezi Design and Training (Design, 1-10 employees)

Vetted Review

5 years of experience

View profile

Yesware for Outbound Sales

Rating: 8 out of 10

Incentivized

November 9, 2018

Use Cases and Deployment Scope

Our sales team uses Yesware to track email opens and sends. It is a great tool to track your emails for follow-ups and outbound sales prospecting.

Pros

Email Tracking
Email Opens
Reporting

Cons

Better teams functionality
Better Reporting
Clean up notifications

Likelihood to Recommend

Yesware is great for outbound sales prospecting but not sure how else it would be used by other departments. This tool is only really needed for departments who work with external contacts.

Xander Franke

Account Executive in Sales at Sertifi, Inc. (Computer Software, 11-50 employees)

Vetted Review

2 years of experience

View profile

Love it!

Rating: 9 out of 10

Incentivized

February 19, 2018

Use Cases and Deployment Scope

It’s a no-brainer tool. It works perfectly, tracks my emails and tells me when people are engaged so I can follow up with them.

Pros

Easy to use
Accurate
Good UX

Cons

Better reporting
Mobility

Likelihood to Recommend

I sent a proposal to someone a number of years ago. I got a notification that they opened the email I sent back in 2015. I called them [and] they bought a site.

Verified User

C-Level Executive in Sales (Internet company, 11-50 employees)

Vetted Review

5 years of experience

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Yes to Yesware!

Rating: 9 out of 10

Incentivized

May 10, 2019

Use Cases and Deployment Scope

Pros

Tracking open rates, link click rates, and reply rates. This allows us to compare different templates in order to see which allows for the most interactions and meetings set directly from email engagement.
Seeing exactly when someone opens an email and whether it is in their normal location. Also if they are opening on a mobile device versus a computer to be able to organize the set up of the email in a more beneficial way.
Being able to save Templates for Mail Merges to avoid the duplication of effort that other mass email systems utilize.

Cons

Currently, if you send a personal email to more than one recipient it will only tell you that "someone" opened the email, it would be nice to know which of the 4 people it was CC'd to actually opened it.
With the last update from Google/Gmail, it made it so that Yesware reporting was a bit off. If the sender opened an email they would get the notification that "someone" opened it, despite the fact that is supposed to only be for recipients.
Despite being a Team Leader or Manager, there does not seem to be a way to track the stats of the others on your team, which makes reporting a very difficult and time-consuming task. If this is possible it is not user-friendly in that it is not easily accessible.

Likelihood to Recommend

Jillian Straw

Marketing Associate in Marketing at Plate IQ (Computer Software, 11-50 employees)

Vetted Review

2 years of experience

View profile