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Yahoo Native

Score6.6 out of 10

38 Reviews and Ratings

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What is Yahoo Native?

Yahoo Native (formerly Yahoo Gemini) is Yahoo's offering for mobile, native and search engine marketing and advertising (formerly Yahoo! Advertising and Yahoo! Search Marketing), for placing ads where visitors are, with an emphasis on mobile. The marketplace offers search and native advertising in one advertising platform, offering brand-safe premium content, and advanced technologies to deliver engaging advertising campaigns.

Categories & Use Cases

Reviews

What users are saying about Yahoo Native.
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Yahoo Gemini Review

Incentivized
Colin TillerView profile
Sales Development Representative in Sales at Access Intelligence (51-200 employees employees)

Use Cases and Deployment Scope

We used Yahoo Gemini for advertising our Esport event in Las Vegas. This was through image ads and video ads. Doing this through Yahoo Gemini reached a specific demographic that we were looking for.

Pros

  • Overlay
  • Formatting
  • Ease of Upload
  • Users

Cons

  • More features
  • Ability outside of Yahoo (Formats)
  • Better way of tracking activity for ads

Most Important Features

  • API
  • Charts/Tracking
  • Placement and ease of visibility

Return on Investment

  • We sold out our conference in Vegas
  • Many views on our Ads. More than we expected
  • Gave us structure

Other Software Used

HubSpot CRM, Salesforce CMS, monday sales CRM

Scalable to an Extent

Incentivized
Nathan RichardsonView profile
SEO Analyst in Marketing at BambooHR (501-1000 employees employees)

Pros

  • Less competition
  • Cost-effective bidding system
  • Great for that little bit of extra spend
  • Quality leads and MQLs

Cons

  • The interface is very poor
  • Feels like a dinosaur in some ways
  • Customer support is lacking

Return on Investment

  • Quality leads/MQLs
  • Scalable to an extent
  • Breakdown after a certain point

Usability

Other Software Used

Quora Blogs, WordPress, Yoast Wordpress SEO Plugins

Yahoo Gemini Review

Incentivized
Garegin Baghdasaryan
Senior Digital Media Manager in Marketing at Apollo Interactive (11-50 employees employees)

Pros

  • Easy to manage budgets
  • Easy campaign creation
  • Making changes were simple

Cons

  • Targeting
  • Call campaigns

Return on Investment

  • Low CPL
  • Consistent Conversion Rates

Alternatives Considered

Bing Ads, Google Ads (formerly AdWords), StackAdapt and Taboola

Other Software Used

Google Ads (formerly AdWords), Bing Ads, Taboola, StackAdapt

Yahoo Gemini, A Robust Native Platform

Incentivized
Vincent MisiewiczView profile
Sr. Search Engine Marketing Analyst in Marketing at Traffic Digital Agency (11-50 employees employees)

Pros

  • Interface fairly easy to work with
  • Can show images, considerable copy, several ad formats available

Cons

  • Newly created/duplicated ads are put on "hold", which is actually approval (I think), but in general is unclear
  • Cannot directly download monthly invoices, which is a problem for our organization, actually the only platform I've seen that didn't have this option available

Return on Investment

  • Can help spend budget when other channels are not viable
  • Great looking easy to create ad formats great for awareness

Alternatives Considered

Outbrain and Taboola

Other Software Used

Harvest, Facebook for Business, Twitter Ads, LinkedIn Marketing Solutions, CallRail, Hotjar

Great ROI, Low Traffic - The Gemini Conundrum

Incentivized
Brandon MitchellView profile
Digital Platform Marketing Analyst in Marketing at Vizergy Digital Marketing (51-200 employees employees)

Pros

  • Similar interfaces compared to Bing and Google -- if you've operated one, you can operate any of the three.
  • Proactive Customer Support -- Yahoo was diligent about having contact with us about the platform.
  • Limited but strong ROI -- Gemini spent maybe a 10th of our Bing and Google budgets, but always performed well in terms of ROI.

Cons

  • No traffic -- despite a high ROI, the lack of overall spend led to us eventually remove support for the channel from our services.
  • Nothing to differentiate it from other paid platforms -- Gemini didn't particularly offer anything new or novel that made it worth using over Bing and Google.

Return on Investment

  • High ROI for limited spend.
  • Another channel to compliment Bing and Google paid efforts.

Alternatives Considered

Bing Ads and Google Ads (formerly AdWords)

Other Software Used

Google Ads (formerly AdWords), Bing Ads