TweetDeck helps manage the chaos of X
Use Cases and Deployment Scope
TweetDeck is used to keep track of multiple Twitter/X accounts at once - both our own, and others. This allows our media organisation to see, at a glance, breaking news events for coverage, emerging trends and conversations, and to pick up stories or leads for investigation. On its own, it is hard to use X to keep track of multiple accounts. That means we could miss opportunities to amplify each others' tweets, and miss out on picking up leads in a timely fashion. TweetDeck's columns enable you to keep an eye on key accounts or subjects in one field of view, meaning you can stay up to date much more easily.
Pros
- Keeping track of your own X account alongside those of colleagues
- It enables you to follow key X accounts in one view
- It allows you to set up search words or phrases eg locations
- It is easy to switch between accounts
Cons
- Improving the ease for geographic search so that tweets nearer to you are more readily seen would enhance the search functionality. You can do a geocode search, but most users won't be aware of it
- If you have dozens of columns, the drag and drop reordering process can be a little slow - an ability to reorganise by table would be useful
- Automated localised trends analysis would be helpful - gathering most viewed / retweeted tweets from your feeds into one column for example to help your spot trends or major stories.
Likelihood to Recommend
TweetDeck is ideal for complex media organisations / newsrooms where you want to keep track of several users accounts, or switch between multiple user and/or title accounts. It is perfect for those who want to follow conversations in real-time via many channels, at a glance. It is also useful for those who want to schedule tweets to provide around the clock coverage even when unmanned. Now that it paid-for is less suited to smaller organisations with tight budgets.
