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Wunderkind

Score2.6 out of 10

14 Reviews and Ratings

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What is Wunderkind?

Wunderkind (formerly BounceX) is presented as a people-based marketing cloud. It includes behavior-based personalization capabilities for website content, email, and other channels. The vendor states digital businesses use Wunderkind to remember who site visitors are, allowing them to deliver high-converting, one-to-one messages on websites, through emails and texts, and in ads at scale.

Categories & Use Cases

Reviews

What users are saying about Wunderkind.
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SMB's Beware! An expensive option for email capture

Laura LeMond
CEO (Chief Executive Officer) in Corporate at Mosiac Weighted Blankets (11-50 employees employees)

Pros

  • Solid account management
  • Good email capture and onsite experiences

Cons

  • Monthly cost too expensive for SMB's
  • Not competitive in features

Return on Investment

  • Provided a significant amount of email captures.
  • Nice on-site experiences.

Current Email and Onsite User - Great Results Thus Far

Incentivized
Phil IrvineView profile
Director CRM in Marketing at The Bouqs Company (11-50 employees employees)

Pros

  • Personalization in email - they have a great ability to surface products in email directly tied to what a past customer was browsing on the site
  • Great account management and fast turnaround times to address evolving needs we have
  • Very robust site experience capabilities to accommodate a lot of different use cases

Cons

  • Although they are great with dessigning and deploying emails, updates and enhancements is limited in some cases
  • I believe a huge opportunity is allow access to browsing and purchase behaviors collected from customers

Return on Investment

  • For the email campaigns we had an original agreement for them to produce a 5X return on ad spend and thus far they have produced a greater than 8X return

Alternatives Considered

Dynamic Yield

Other Software Used

Sailthru, Custora, Braze (formerly Appboy)

It Is My Belief That Wunderkind Only Cares About Their Investors

Verified User
C-Level Executive in Marketing (11-50 employees employees)

Use Cases and Deployment Scope

We hired Wunderkind to help us improve the ROI of our exit intent pop-ups. In addition to having them take over pop-up design and implementation, they also took over email flows associated with the pop-ups (e.g. Pop-up promises a 20% off coupon. They were responsible for sending the coupon by email).

Pros

  • Sales

Cons

  • Support is awful
  • Management will not work with you to make things right
  • Tool is buggy. It went down for 50 hours during our Black Friday sale resulting in substantial amount of lost revenue.

Return on Investment

  • Loss substantial amount in estimated revenue from Black Friday sale issues
  • Loss substantial amount in brand equity due to Black Friday sale issues

Proven track record of increases email/sms capture and abandonment messaging revenue

Incentivized
Verified User
Manager in Marketing (1001-5000 employees employees)

Pros

  • Email and SMS number collection
  • Behavioral messaging (category, product & cart abandonment)
  • Full-service approach handling design, strategy, reporting, etc.

Cons

  • Flexibility to work alongside somewhat competing vendors

Return on Investment

  • Increase in revenue from abandoment emails
  • Increase in email and SMS sign ups

Alternatives Considered

Klaviyo and Emarsys

Other Software Used

Klaviyo

Money Maker

Incentivized
Verified User
Vice-President in Marketing (1001-5000 employees employees)

Pros

  • Collect email addresses
  • Identify visitors across device and channel
  • Impact consumer behavior via email and browser push
  • Reduce exit rate on site

Cons

  • Self service content management

Return on Investment

  • 4X email growth
  • 10-20X ROI

Other Software Used

PowerReviews, Certona