In my experience, WRITER is mostly likely the most incompetent forms of AI writing I have experienced.Full disclosure: I inherited WRITER from my predecessor. Since I've come on board, I have tried to see it's value and use it effectively. What I've experienced is mistreatment, incompetence, and a product that is worse than some of the free AI tools out in the marketplace. I've done multiple comparisons using the same prompts, and, in my opinion, the quality received from WRITER is not what it should be for the price. In my opinion, save your money and use one of the free tools out there.
I use Writer primarily for content creation, particularly for social media, email, and website marketing copy. On a daily basis, I'm asking Writer to draft social post copy to promote our very technical blog articles. Monthly and quarterly, I ask Writer to draft compelling newsletter copy for our brands. I'm now beginning to use Writer to draft new website copy for a slew of landing pages.
Pros
Writer applies our writing style to copy I'm working on in browser tabs, ensuring I stay true to our voice.
Writer is able to quickly skim full blogs via a single link to use them as source material for drafting marketing copy I need.
Writer is my own business version of ChatGPT that keeps our sessions secure within the business.
Cons
I'd love if the Writer extension for Chrome could use the web page I'm on as a source for whatever drafting I need done in the sidebar.
Likelihood to Recommend
I think Writer is perfect for marketing professionals who need to draft copy about dense topics and subject matter, such as within tech and product companies. It bridges the gap of knowledge between marketer and engineer and saves the former countless minutes to bring what the latter develops to the marketplace.
I use it for brainstorming, helping me concept ideas, playing around with headline ideas. I also use it to summarize and find key takeaways of transcripts from speaking events. It helps me work faster and gets my brain cells warmed up and buzzing quickly. :)
Pros
Ask Writer -- helps me unpack and brainstorm all kinds of ideas
Recaps -- great for summarizing and identifying the key takeaways of a long transcript of a speaking event
Cons
I see a lot of exclamation points in the generated copy. I realize it's a tone issue, but I think Writer should be more selective in where they put exclamation points, so they don't get overused and lose their impact.
B2B technology copy tends to overuse words: empower, transform, revolutionize, innovate, unleash. Understand that it's a reflection of what's out there, but would be great to propose fresh ideas.
Likelihood to Recommend
For writing an article about a speaking event -- recaps is great Brainstorming for headlines, email subject lines, ads Video summaries -- great for content creators
What I love about Writer is beyond its basic spell and grammar check. The fact that is can make suggestions and rephase your content for you within seconds has really improved my writing. It's as though you have a mentor working along side you. The customizable style guides make sure that every guide written is consistent. The new Voice tool also helps me create new articles a lot faster. All my second guessing has been eliminated with Writer.
Pros
Detect plagiarism
Keeps articles consistent
Provided suggestions that work faster than my brain, but comes from my voice
Cons
Navigation could be simplified
Likelihood to Recommend
Writer helps me create my guides and training documents, so they are easy to read and easy to write.
Writer helps us expedite our content creation efforts - I love the ability to automatically outline pages and to lean on the tool's AI recommendations when I'm struggling with writer's block. Our team also leverages the tool's recap builder for our video and podcast content - it makes summarizing and repurposing audio and video media a breeze.
Pros
Copywriting outlines
Audio and video summaries
AI copywriting suggestions
Cons
SEO analysis and suggestions
Likelihood to Recommend
Writer is a great tool for expediting content creation or for repurposing existing audio/video content. It's reasonably priced and can help with a variety of copywriting formats and mediums.
I use Writer to help with blog post and occasional customer one-sheet content. Writer helps me save time by summarizing information from important events and meetings, which our team can then more easily turn into these marketing materials.
Pros
Summarizes events
Breaks down recordings into key topics
Helps with first drafts of blogs
Cons
It would be great if Writer also offered transcripts
It would be great if Writer offered the ability to prompt off of transcripts
In my opinion, Writer does not do a great job with its case study or press release features. The prompts for those could be improved.
Likelihood to Recommend
As mentioned, I do not think Writer's case study abilities are very good. The product it turns around is bland and mostly unusable, unless the user basically puts every possible piece of information in/does most of the writing themself. Using Writer's events recap feature for certain kinds of blog post writing has been extremely beneficial for us.
We're incorporating it into our product development process to provide our content designers with the ability to control and produce UI material. We had developers produce stuff on the fly all the time, and they frequently misspelled our product name (among other things!). Or we had out-of-date stuff that would require engineers to change, which would take forever. Writer solves this problem by providing a single, simple interface to our Git repositories.
Pros
My favorite aspect is how clear and accurate the sections for the many components of style are.
They are thought-provoking in the sense that you don't always analyze the significance of where a comma is used or the capitalization of a word - until it becomes a problem.
Creating our own language, typical blunders, and prohibited phrases.
Cons
There is some setup required to get your word lists in there, adjust your editing style, and set up typical errors, but otherwise it works similarly to other programs (but worth it in my opinion).
Their web editor loses formatting, which several team members have complained about. However, formatting is properly retained in GDocs, Word, and the Chrome extension. There is some setup required to get your word lists in there, adjust your editing style, and set up typical errors, but otherwise it works similarly to other programs (but worth it in my opinion).
I wish it were easy to provide solutions to complex problems rather than simply highlighting them.
Likelihood to Recommend
We have many employees that write across the organization, from proposals in business development to marketing to the communications team, and the team members come from a diverse spectrum of cultural and professional backgrounds. It's useful to have a distinct voice in the market and to clean up items that don't sound as fluent or clear.
