WordStream Professional, Scientific, and Technical Services Reviews & Insights

Score6.9 out of 10

52 Reviews and Ratings

Community insights

TrustRadius Insights for WordStream are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Duplicate Removal Tool: Users have found the duplicate removal tool in WordStream Advisor to be highly beneficial, allowing them to easily identify and pause duplicate keywords across campaigns, ad groups, and accounts. Multiple reviewers have stated that this feature has improved quality scores and account performance by eliminating redundancy.

Real-time Bid Management: Reviewers appreciate the bid management feature in WordStream Advisor for its ability to provide insights on current keywords and make adjustments in real-time. This feature saves time and effort, as users can conveniently make updates on the spot, ultimately enhancing campaign performance.

Ad Optimizations Recommendations: Many users have found the ad optimizations feature of WordStream Advisor to be beneficial. The tool scans paid search accounts and provides recommendations for creating new ads and pausing underperforming ones. This streamlined approach to ad management helps improve overall ad performance.

WordStream Reviews

11 Reviews

Professional, Scientific, and Technical ServicesInformation Technology & Services1Marketing & Advertising9Design1

Epic Support!

Rating: 9 out of 10

Incentivized

July 7, 2020

Use Cases and Deployment Scope

I originally used WordStream because I was invited to one of their events at Google's HQ in Chicago and it was informational and exciting. The tool seemed extremely efficient in managing intelligent decisions for Search Engine Optimization and for Paid Per Click campaigns for Google and Bing. It provided excellent suggestions to optimize our ad spend and bid competitively within our PPC/SEM approach.

Pros

The software was very user friendly.
We utilized a premium membership to secure monthly support and their team was so kind and supportive!
It was nice to have all of our ad campaigns within one tool versus managing Bing and Google separately.
The monthly reports were AWESOME to present to clients and leadership!

Cons

This is definitely not for a beginner and require knowledge on how PPC/SEM campaigns are run unless you purchase the premium support package that includes a dedicated representative to which they are very helpful.
We had some serious tracking issues and were unable to effectively track the clicks to our website. Because of this, I had to start from scratch and decided not to use WordStream.

Likelihood to Recommend

I sincerely loved working with the team at WordStream. The speakers at their events are extremely knowledgable and filled with personality which made working through the issues more of a treat than a disaster. This is a great tool if you have the budget to put into your campaigns and you set everything up appropriately from the get-go. When I started using the solution, I was NOT knowledgable on paid approaches and may have done more harm than good.

Chantel Soumis

CEO & Creative Director in Marketing at Stardust Creative (Marketing & Advertising, 1-10 employees)

Vetted Review

2 years of experience

View profile

WordStream is a Google Advertising MUST!

Rating: 10 out of 10

Incentivized

March 2, 2020

Use Cases and Deployment Scope

WordStream has been implemented within our company to help us saved time and money using the Google AdWords platform.

Pros

Reporting. I am able to pull detailed analytical reports with ease. This helps when trying to really dig deep and analyze how my account is performing.
Set/Manage budgets. I don't even have to log in to Adwords anymore! I can integrate it with the WordStream platform, set budgets, and leave it to run. This is powerful and saves so much time!
Amazing customer support. Any time I have a question, they answer it within the day and are always friendly and able to help.

Cons

UX Design. Their design isn't bad, but they could definitely improve and make things a little more attractive for the end-user.
Connecting with your Google account. I felt this process was a little complicated and I wish they made it a one or two-click process to connect the accounts.
Onboarding. I feel every client should have a personal rep helping onboard them. Maybe others had this, but I did not. I still love the platform, but it would have been faster to learn if they had an onboarding rep.

Likelihood to Recommend

Do you currently use Google Adwords to drive new business for your website? Then you need WordStream. The best scenario where it has helped me is time. I used to spend easily 20 hours a week analyzing data, making minor changes, adjusting budgets, trying to just master Google Adwords! But now I'm able to spend maybe 2-3 hours a week on Google AdWords and put the rest of my attention on other responsibilities. WordStream has mastered making my time more efficient.

Mark Rueckert

Sales Director in Sales at Elemerce (Marketing & Advertising, 51-200 employees)

Vetted Review

1 year of experience

View profile

WordStream Advisor: The Paid Media Marketer's Best Friend

Rating: 9 out of 10

Incentivized

January 30, 2020

Use Cases and Deployment Scope

The Paid Search team uses WordStream Advisor. It simplifies the process of reviewing our paid search accounts by analyzing campaigns and making recommendations. It also generates a monthly report that covers overall performance, and we share this with the account management team and with the client. We have weekly and biweekly reviews where we look over each account, and WordStream Advisor saves us a lot of time in this process.

Pros

Great recommendations for keywords and ad optimizations that we often implement.
Monthly report provides important details on the health of each account.

Cons

The new Strategy feature has potential but hasn't offered much insight at this point.
Some reportedly "underperforming" ads and keywords are not doing as bad as the system says.

Likelihood to Recommend

WordStream Advisor is the perfect platform for agencies managing a large number of paid media accounts. While we mostly use it for Google Ads accounts, it can also be used for Facebook, Bing, and other paid platforms. With a large number of accounts, it can become time-consuming going through each one to review performance. WordStream Advisor makes that process much more manageable.

Verified User

Analyst in Marketing (Marketing & Advertising company, 51-200 employees)

Vetted Review

1 year of experience

Quality Product That Cuts Your Time in Half

Rating: 10 out of 10

Incentivized

January 28, 2020

Use Cases and Deployment Scope

WordStream is used by our SEM department to make sure the quality of work in our PPC recurs better along with cutting the time spent on them in half. WordStream simplifies PPC by addressing the issue your account has and guiding you to make the necessary changes to your accounts for the best ROI, CTR and so much more.

Pros

It breaks down Google Ads and simplifies it.
It addresses issues with your accounts and guides you to make beneficial changes.

Cons

When updating ads sometimes it doesn't have suggestions and just lists that there is an issue with the ad.
The functionality of creating new ads gets kind of confusing and I'd prefer to do that within Google.

Likelihood to Recommend

WordStream is well suited for PPC analysts who have a large quantity of accounts that need tending to weekly. Their software cuts our time in half when working on an assignment. One of my favorite features is the monthly reports it provides that gives detailed analysis of the past month and easy-to-read graphs.

Lauren Ericksen

SEM Analyst in Marketing at Vizergy (Marketing & Advertising, 51-200 employees)

Vetted Review

2 years of experience

WordStream Advisor for better Google AdWords PPC Management

Rating: 8 out of 10

Incentivized

January 16, 2019

Use Cases and Deployment Scope

We are using WordStream to have a better handle and management of our Google AdWords account.

They advised us on what we were doing right, what we were doing wrong and ways to improve our metrics and CTRs. It has helped us define how to use our budget more effectively and the educational side was just great when it came to understanding how to set negatives and other aspects that Google isn't always clear about.

Pros

Explaining Google AdWords.
Showing examples and metrics.
Keyword analysis tools.

Cons

Not all Google AdWord settings can be managed through WordStream.
How to effectively set bid amounts.

Likelihood to Recommend

I'm still new to using WordStream so I'm still learning.

I like the 20 minute work week area where the system is showing me potential issues and suggestions to better enhance my AdWords experience.

Great for anyone using AdWords since Google is always changing how things work in terms of keywords, ranking, budgets, etc.

Erin Harris

Owner in Marketing at ESH Genealogy & Marketing (Information Technology and Services, 1-10 employees)

Vetted Review

1 year of experience

View profile

Increased Performance, Decreased Hours

Rating: 10 out of 10

Incentivized

December 15, 2018

Use Cases and Deployment Scope

We use WordStream to streamline our pay-per-click management for a variety of clients as well as ourselves. It helps us to stay on top of all pay-per-click advertising campaigns across Facebook, Bing, and Google Ads. It helps us to also limit the number of hours we spend on it while actually improving performance.

Pros

20 minute work week
Insights into campaigns
Ease of use
One place to manage all our campaigns on different platforms

Cons

It is not a cheap software

Likelihood to Recommend

I was actually skeptical before trying out WordStream, but the software has been great to work with and the staff at WordStream are committed to our success. It has cut down on our manual hours and also improved the performance of our campaigns across all our clients and campaigns. Highly recommend.

Dustin Brackett

CEO in Marketing at HIVE Digital Strategy (Marketing and Advertising, 1-10 employees)

Vetted Review

1 year of experience

View profile

A Search Marketer's Secret Weapon

Rating: 10 out of 10

Incentivized

April 13, 2018

Use Cases and Deployment Scope

I use WordSteam to better manage and optimize our SEM campaigns. Since the tool is meant to primarily improve the efficiency of SEM managers it is not being utilized broadly across our organization. The tool enables me to quickly identify areas in our paid search accounts that need to be optimized (bids, keywords, ads, etc) and improve them on the spot.

Pros

Remove duplicates: The platform has a tool that enables marketers to easily identify duplicate keywords across campaigns, ad groups, and the account; from there duplicates can be paused in an effort to improve quality scores and account performance.
Bid management: WordStream reveals which current keywords can improve campaign performance by increasing and decreasing their bids - updates can be made on the spot.
Ad optimizations: WordStream scans paid search accounts to ensure each ad group is using high performing ads. Marketers can quickly create new ads, and pause ads based on the tool's recommendations.

Cons

Keyword URL updates: There isn't an easy way to add new keywords to the account and add custom keyword level "final URLs" to each keyword (this is important for Marketers who use custom tracking parameters at the keyword level).
Ad extensions: WordSteam provides recommendations on how to improve some ad extensions; however, Google's newer ad extensions (Structured Snippets) are not supported by the tool.
Integrations: Currently, WordStream only integrates with AdWords, Bing, and Facebook - the tool would provide much more value if it integrated with more platforms.

Likelihood to Recommend

WordStream is designed for marketers who manage paid search accounts. It helps save time, increases efficiency, and if used properly it can improve performance.

WorkStream would be of little value to anyone who doesn't manage paid search accounts.

Dustin Hovey

Sr. Strategist & SEM Manager in Marketing at SendGrid (Marketing and Advertising, 201-500 employees)

Vetted Review

1 year of experience

View profile

Not worth wasting your time and money

Rating: 1 out of 10

Incentivized

March 8, 2018

Use Cases and Deployment Scope

We started using Wordstream to manage our Google AdWords account.

Pros

Simple reports

Cons

It did not add any value to our AdWords management.

Likelihood to Recommend

If you are willing to learn about AdWords principal, you won't need to use other software to manage your AdWords. Wordstream has a few advantages in terms of modifying your campaigns, but you need to remember that you still need to know the basics and fundamental of AdWords.

Ali Bakhtiari

Director Of Operations in Engineering at Nouvelle Cuisine Design (Design, 1-10 employees)

Vetted Review

1 year of experience

View profile

Wordstream and How Michigan Creative Optimized our Clients' AdWords

Rating: 7 out of 10

Incentivized

March 24, 2017

Use Cases and Deployment Scope

We use WordStream to manage our multiple client's adwords accounts. What we find best with WordStream is that we can both push and pull settings, insights, etc. to adwords and pull from adwords. The benching and recommendations of keywords helps us optimize our clients campaigns. Another feature we enjoy is the reporting. This helps us provide detailed reports to clients.

Pros

Organization
Ease of Use
Customer Service

Cons

Lack of Analytics
No retargeting integration
No IP retargeting integration
Price structure

Likelihood to Recommend

It is well suited for managing multiple clients. We find the breakdown for our various clients to provide well organized reports which allows us to generate our own reports. Benching of keywords allows us to keep keywords in our list while not specifically advertising that keyword. This feature also helps us gain perspective on our other keywords.

Michael Phelps

Account Manager in Marketing at Michigan Creative (Marketing and Advertising, 1-10 employees)

Vetted Review

1 year of experience

View profile

A Positive Experience For Guided Decisions

Rating: 8 out of 10

Incentivized

September 30, 2016

Use Cases and Deployment Scope

We are a multi-location agency that manages $750K annual spend in AdWords. We compared to Adwords Editor and Kenshoo and chose WordStream because it provided the best feedback about the quality of the campaigns and analyzes each account for performance, comparable spend across the industry and best practices. It offers an easy to use and visually appealing layout with a "20-minute" work week checklist.

Pros

Simple interface that makes suggestions for increasing performance, organizing ad groups and analyzing campaigns for AdWords, Bing and Facebook Ads
Excellent staff and consulting team that provides webinars, individual consultations and training, blogs, best practices and changes to marketing platforms
Awesome reports that are customizable and easy to read, very visual and interactive
Monitors spend, keyword performance, quality scores, ad CTR, use of ad extensions and many other factors to managing PPC

Cons

They are rolling out new updates, but currently don't have a search function which makes it slower to find and access accounts
There are some sections that are still on an old layout and those pages are harder to navigate because you have to scroll to the right and can't see the whole screen at once
Some suggestions are not good at first, but by marking the reason for rejecting a suggestion the interface adapts and "learns"

Likelihood to Recommend

Good for clients that want creative and quality focused insight, helpful in adhering to "best practices", easy to copy and paste across ad groups or campaigns. A few settings are tricky or hidden, but mostly an easier interface that is intuitive. Can't take suggestions at face value and could really mess up a campaign of you follow advice blindly. No spend management like that which Kenshoo offers

Amber Stanley-Kruth

SEO/SEM Specialist in Marketing at 121 Digital Marketing (Marketing and Advertising, 11-50 employees)

Vetted Review

1 year of experience

View profile

Loading Reviews List....

A Search Marketer's Secret Weapon

Rating: 10 out of 10

Incentivized

April 13, 2018

Use Cases and Deployment Scope

Pros

Remove duplicates: The platform has a tool that enables marketers to easily identify duplicate keywords across campaigns, ad groups, and the account; from there duplicates can be paused in an effort to improve quality scores and account performance.
Bid management: WordStream reveals which current keywords can improve campaign performance by increasing and decreasing their bids - updates can be made on the spot.
Ad optimizations: WordStream scans paid search accounts to ensure each ad group is using high performing ads. Marketers can quickly create new ads, and pause ads based on the tool's recommendations.

Cons

Keyword URL updates: There isn't an easy way to add new keywords to the account and add custom keyword level "final URLs" to each keyword (this is important for Marketers who use custom tracking parameters at the keyword level).
Ad extensions: WordSteam provides recommendations on how to improve some ad extensions; however, Google's newer ad extensions (Structured Snippets) are not supported by the tool.
Integrations: Currently, WordStream only integrates with AdWords, Bing, and Facebook - the tool would provide much more value if it integrated with more platforms.

Likelihood to Recommend

Dustin Hovey

Sr. Strategist & SEM Manager in Marketing at SendGrid (Marketing and Advertising, 201-500 employees)

Vetted Review

1 year of experience

View profile