Wordpress is our go-to platform for building websites, whether internal intranets, CRM-esque systems, or just full-on B2B or B2C sites. It's our agency-level expertise, and we much prefer it to other systems, including Joomla and Drupal.
Versatile styling options and ease of scaling to different media ratios.
Easy to maintain and update.
Easy to create test environments (host-dependent) and pipelines.
Cons
WPEngine and Wordpress fueding is ridiculous and threatens open source integrity.
The GUI hasn't changed much in years and could afford to be made more modern/condensed.
Allow more flexibility for login customization natively within the system.
It would be great to have more security features enabled without relying on third-party external products.
Likelihood to Recommend
Wordpress is a great solution for a website of nearly any type. It may not be as suitable if a fully custom solution or app is needed, and it does have some limitations when it comes to connecting it to external products (especially if the product doesn't have any support from a native system), and it does require a lot of testing. Multiple plugins in one install are common but also increase the risk of conflicts, and when those do occur, it can be exceptionally time-consuming and tedious to identify what is causing the issue. As third parties create many plugins, you're also at risk with each potential security breach, which needs to be kept in mind. I would be cautious to use WordPress to store any sort of sensitive PPI. That said, it's a wonderful, easily customizable solution for many, many different types of websites and can allow even inexperienced client users with low-tech knowledge to update basics.
Our main company website is custom built on wordpress. It is the hub of our marketing and sales funnel and hosts a variety of content and files as well. Internally, we use Wordpress to build our customer websites as well selling highly customizable yet easy to manage websites to our less than tech-savvy clients.
Pros
Allows Front-end people and marketing employees to manage, test, and leverage our website for a variety of things without spending time working with developers
When we do need a heavily custom approach, our developers can make anything we want in a way that we can continue to edit/manage
Templates & Plug ins make it easy for anyone to get started and achieve what they need even if the site isn't custom made.
Cons
Nothing is necessarily missing because anything can be built. If you don't have access to a developer, templates are typically available
The learning curve is a little steeper than some things but let's be honest, you're managing and creating a full website. I don't expect it to be incredibly easy on day 1.
Likelihood to Recommend
I have used it both in my day job working with a professional development team to create highly custom, robust websites. I have also used it personally to make small sites for my own resume or for a friend... even for fun. For a few bucks in templates/hosting there's very few scenarios it's not good for. Only if you need a site and don't understand web hosting/template implementation/basic front end code would I say maybe squarespace or something more basic/easy would be best for you. You may be more limited but if you can't afford the effort to learn web domain setup then it's best to avoid getting in over your head.
VU
Verified User
Director in Marketing (Marketing & Advertising company, 51-200 employees)
We currently use WordPress to host and design 80% of our websites including our corporate brand. It is the go-to environment for our new property websites and has been a significant tool as we migrate older website to this new environment. WordPress and its large suite of plugins, tools, and user-friendly templates allow us to move quickly in our day-to-day and carry over a suite of products that work for our business.
Pros
User-Friendly
Suite of Plugins
Customer Support
Cons
Plugin Updates
Likelihood to Recommend
It's my preferred platform for web hosting, design, and implementation. It allows the freedom to customize a build/website to our needs as a company. WordPress is well-suited for companies or departments that manage between 5-10 websites. Anything beyond that may be cumbersome to manage depending on your team size.
VU
Verified User
Executive in Marketing (Real Estate company, 201-500 employees)
WordPress is used to create quick mockups for websites that we need done quickly and efficiently. We will sometimes use these test sites with customers to see what is popular and which websites are easiest. Also, if the customer is not willing to pay a lot for their site, we will use WordPress as a cheaper option for them.
Pros
The free option is great.
The community will often contribute new plugins.
Paid themes are usually inexpensive and take up less space.
Cons
Security is very poor for some of the plugins.
You need to constantly stay on top of updating all plugins and themes.
Not all plugins will work with your favorite themes.
Likelihood to Recommend
WordPress is well suited when your main web devs are working on large paying projects, but you still need mockups done. If an intern doesn't understand how to use Figma and create good wireframes, we will have them create test sites with WordPress to see how they poll with test users. WordPress is not suitable when you are concerned with security. Use a different platform if you are worried about getting hacked and have a large e-commerce site.
We used WordPress to host and manage our blog content and some content landing pages.
Pros
Organizing Content Topics.
Custom Design.
Managing Blog Comments.
Cons
Optimizing database queries for faster loading times.
Likelihood to Recommend
Wordpress was great because it has a user-friendly interface. We implemented a lot of customization with the design and leveraged many helpful plugins.
WordPress is the content management system we use to build, develop and update our company website. WordPress is a very popular, mature program with many plugins and integration capabilities with other platforms. It is very easy to edit and this allows us to easily and html content, graphics, and pdfs when we update information about our products and accessories. Moreover, it is very easy to chose a template to create new product pages when we launch new product pages. When we add an updated pdf to replace existing datasheet pdfs, we can maintain the existing clean url so our distributors who use that url on their website do not have to make any changes. WordPress integrates with Salesforce.com and HubSpot so we create WordPress pages with forms and pass info on form submissions to Salesforce and HubSpot. WordPress allows us to make a very user friendly interface including mega menus and pages with filter selections so users can filter content by country, language, product, document type, and business vertical. In addition to graphics, WordPress allows us to embed Youtube videos from our channel and partner channels.
supports in-site searches by web visitors so they can easily find the exact content they are looking for
supports many themes and page templates (including custom themes and templates)
Integration with many other software platforms including Salesforce, HubSpot, Zapier, Event Management apps, Yoast SEO, Elementor
Cons
more AI capabilities to help create pages
a way to solve caching issues so the most current content is consistently provided to all visitors without visitors having to flush their cache
speed when saving edits. The speed isn't bad, but I could not think of anything else to nitpick about.
Likelihood to Recommend
So many small, medium, and large companies from a wide variety of industries are using WordPress so the platform seems to be well suited for almost everyone. More and more software platforms are integrating with WordPress. WordPress is user friendly, especially for creating blog posts and content that is not overly complex, while other platforms like Drupal might provide more customization, data management, and security.
VU
Verified User
Manager in Marketing (Electrical & Electronic Manufacturing company, 51-200 employees)
WordPress is the tool we use to manage our website including making changes to existing content and additional webpages for new content. This includes blog posts, events, merchandise, donations and updates about our organization. It is the only tool that we use for web curation. It helps us to communicate with audiences across the world.
Pros
Website hosting
Website content curation
Management of web content
Cons
Slow to load
Not as intuitive as other tools
Free classes to get better at WordPress
Likelihood to Recommend
WordPress is a solid tool for creating, moderating and editing website content. It is pretty straight forward and most people with some experience can alter websites with relative ease. I don't know enough for more of its complex functions but it gets the job done for what I need with basic website work.
VU
Verified User
Director (Non-profit Organization Management company, 51-200 employees)
We use WordPress as the CMS for our two main marketing sites as it offers standardised integrations, content management, and user management that both our internal team and external talent find it familiar to work on. We do not have a complex or ecommerce use case so WordPress has proven sufficient for our requirements.
Pros
Content management
Reliability
Integrations
Cons
Difficult to add & remove components without coding
Styling elements can be overruled by site code
Unintuitive editors/plugins not aligned with WP UI/UX
Likelihood to Recommend
WordPress is well suited if your offering, web design and branding are well-established. It is very reliable and fairly straightforward to update websites as your business grows. It is less appropriate if your business is likely to go through significant changes in branding, positioning, or product catalogue. This will require significant input from a developer who can write the necessary code to update pages as required.
I work at a school and WordPress is essential to our everyday options. It is the backbone of our website that serves as the key resource for students, faculty, staff, alums, and families. I also use WordPress for my personal portfolio site. The content management system makes it simply to add new pages or download plug-ins to customize the functionality of your site.
Pros
Host websites
Build website content
Customize functionality with plug-ins
Cons
Speed, having large image files, videos, and a large number of plug-ins can slow down the website.
Improve Gutenberg Editor to make it less rigid.
Add filter to remove spam/bot comments.
Likelihood to Recommend
WordPress is the best in the business. It is the most customizable and versatile web software. I would recommend it for nearly everyone from a small business to a large corporation. I use their free blog for my personal site. For an art portfolio or microsite, another drag and drop platform such as SquareSpace may be more user-friendly if you have limited web experience. It does require some tech saavy to use WordPress but once you understand the system the options are limitless.
VU
Verified User
Employee in Marketing (Education Management company, 201-500 employees)
