TrustRadius Insights for Winmo are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.
Pros
Intuitive User Interface: Reviewers have found the user interface of the platform intuitive and easy to navigate. Several users have mentioned that they appreciate how effortless it is to find the desired information using the search feature.
Filter Feature: Many reviewers have praised the filter feature of the platform, which allows them to search for brands based on social demographic, media spend, location, or industry. This feature has been particularly useful for users in narrowing down their search and finding relevant brands.
Clear Organization of Brand Contacts: The organization of brand contacts within the platform has received positive feedback from multiple reviewers. Users appreciate how it provides a clear view of each brand along with its corresponding company and coordinating contacts. The names, emails, and other contact information are listed in a way that is very easy to view and access.
This software has given us great opportunities to find new customers. It manages to find potential customers through its tools such as segmentation of ideal customers and obtaining high-quality customer lists. The integration with other marketing and CRM software is allowing us to reach companies and obtain higher sales.
Pros
Allows us to view information from companies in the industry to stay on top of industry news and trends.
It provides a large database of clients and important companies, with the contacts of managers and executive staff.
Allows us to export the list of contacts and clients to Excel or Salesforce for the weekly reports that we make in the agency.
Cons
I would like it to synchronize with Chrome to search for clients through that browser.
Sometimes the list is not up to date and shows data of executives who are no longer with those companies.
I would like the search for potential companies to focus not only on large industries but also on small and local ones, close to our environment.
Likelihood to Recommend
This is software that is very easy to use and has many useful tools to find new clients, speed up the search, and stay on top of everything new in the marketing industry. We have been able to focus on our projects and let the software find the clients.
We utilize Winmo to get details on future advertising campaigns. This tool also allows us a deep dive into both advertiser and agency contacts, spending history and keeps us up to date on AOR changes. The daily e-mail updates are invaluable for providing real-time changes. The alert features allow you to be in front of all the changes at both the client and agency. Winmo's research department is really great at tracking down account information that has yet to be added to the system.
Pros
real time updates on breaking marketing campaigns
deep dive into agency and account contacts
in depth tracking of historical spending in all media channels
Cons
would love to remove the cap on research requests
create a year end report on marketing spend changes by account
add functionality of searching accounts by media channel
Likelihood to Recommend
Winmo has really provided value with the depth of account and agency information. The contact information is so important and they make it easy to find my role, who the decision-makers are. Their tracking of breaking media campaigns is a huge strength that we depend on. Winmo keeps us on top of key verticals.