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WhatCounts

Score4 out of 10

6 Reviews and Ratings

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What is WhatCounts?

WhatCounts is a popularly-used, global enterprise level suite of email marketing tools from the company of the same name founded in 2000 and headquartered in Atlanta, GA. Their customers range from Costco, FoxNews.com, the Seattle Times, Red Lion Hotels, and number over a thousand. Central to the platform is... email. From that it handles advanced segmentation, customer lifecycle building and automation, and personalization. WhatCounts bills itself as a full service marketing agency with personal account management support for customers, also webinars, newsletters, eBooks, and an active blog. While an American company used primarily by other Americans, WhatCounts has a growing customer base including many companies abroad.

Categories & Use Cases

Key Features

Learn about the best (and worst!) features WhatCounts has to offer, as determined by TrustRadius' reviewers.
Based on 6 ratings of WhatCounts's features
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Top Performing Features

  • Landing pages

    Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

    Category average: 7.2

  • A/B testing

    Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

    Category average: 7.6

  • Mobile optimization

    Users can easily optimize emails and landing pages for mobile devices.

    Category average: 8.3

Areas for Improvement

  • Dashboards

    Users can create, customize and share dashboards, which provide an overview of the most important metrics.

    Category average: 7.9

  • Standard reports

    The software offers pre-built reports with metrics standard to the category.

    Category average: 8.5

  • WYSIWYG email editor

    Users can create html emails through a drag-and-drop interface, without html coding knowledge.

    Category average: 7.6

Reviews

What users are saying about WhatCounts.
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WhatCounts is a powerful tool to manage your email

Incentivized
Holli DrewryView profile
Assistant Director, Division of Student Affairs Communications and Innovative Technologies in Marketing at Virginia Tech (5001-10,000 employees employees)

Pros

  • We receive super customer service from a dedicated account representative.
  • The list management tools are easy to use and give us granular insight into what users are opening and where they are clicking.
  • The analytics give us a variety of ways to look at the types of devices being used to view our content and the ways our users interact with content. For example we can see that most opens are on mobile but if a reader wants to spend time clicking into more in depth content they move over to a desktop computer.

Cons

  • Some of the list management tools were hard to find at first but now I use them every month. If I could change one thing I would allow the account details filter window to show all the available slots with no scrolling and I would add a feature to set / reset all selections on the dropdowns.

Return on Investment

  • We use WhatCounts as a communication tool to our external groups mainly families and alumni. In our case our main objective is to get these groups timely information. While some of our emails do have a call to action for example signing up for Family Weekend or a Reunion Weekend we don't use the tool to generate leads in the way many organizations use html email.