TrustRadius Insights for Webtrends Optimize are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.
Pros
Intuitive Test Set-Up: Several users have found the test set-up in Webtrends Optimize to be intuitive, resulting in a low learning curve. This has allowed them to quickly get started with creating and running tests without any difficulties.
Custom Data Tables for In-Depth Analysis: Many reviewers highly appreciate the ability to create custom data tables in Webtrends Optimize. This feature allows them to export visitor level data for more in-depth analysis outside of the platform. It provides them with valuable insights and helps shape their optimization roadmap.
User-Friendly Visual Editor: The Visual Editor WYSIWYG interface in Webtrends Optimize has been praised by multiple users for its user-friendly nature. Non-technical users can easily execute basic tests using this feature, as it enables them to make changes and test them without requiring coding knowledge.
We use Webtrends Optimize to support the product owners and other areas of the business to test features; whether it delivers value and should be fully developed. Working as an Agile team we work together on test ideation, build and continual optimisation; providing insight across all areas of the business as well as support the self service tests that teams want to launch.
Pros
Tracking and metrics.
Build complex and sophisticated tests.
Communication, support and knowledge.
Cons
The UI is not as intuitive as it could be, but you soon become familiar.
Likelihood to Recommend
Webtrends Optimize is a great tool to measure the impact of tests on the bottom line (order, conversion rate etc) and can be used to build complex tests that have significant impact in informing strategy.