Webtrends Optimize Reviews & Insights

Score9.7 out of 10

28 Reviews and Ratings

Community insights

TrustRadius Insights for Webtrends Optimize are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Intuitive Test Set-Up: Several users have found the test set-up in Webtrends Optimize to be intuitive, resulting in a low learning curve. This has allowed them to quickly get started with creating and running tests without any difficulties.

Custom Data Tables for In-Depth Analysis: Many reviewers highly appreciate the ability to create custom data tables in Webtrends Optimize. This feature allows them to export visitor level data for more in-depth analysis outside of the platform. It provides them with valuable insights and helps shape their optimization roadmap.

User-Friendly Visual Editor: The Visual Editor WYSIWYG interface in Webtrends Optimize has been praised by multiple users for its user-friendly nature. Non-technical users can easily execute basic tests using this feature, as it enables them to make changes and test them without requiring coding knowledge.

Webtrends Optimize Reviews

6 Reviews

Mid-sized Companies (51-1,000 employees)

Optimize your Customer's Journey

Rating: 8 out of 10

Incentivized

May 21, 2018

Use Cases and Deployment Scope

Webtrends Optimize is a godsend for marketers working in e-commerce. It has helped increase overall usage web metrics of our website while allowing us to serve users with a more personalized and tailored content to increase conversions and ultimately help us make our sales goal for the year. The optimize solution offers a lot in regards to a/b testing for our marketing dept.

Pros

A/b Multivariate testing
Content personalization and tailoring to various customer segments
Variety of eCom optimization tools to increase sales and conversions

Cons

Bit of a learning curve in order to take full advantage of the suite
You may be missing out on the recommendations and full optimizations without a managed account
Can be costly to have the full range of service for your account

Likelihood to Recommend

Webtrends optimize is a marketing solution aimed squarely at transactional and eCom based websites. I would only recommend a colleague to engage with the solution once the marketing dept is at a point where their website is fully optimized in regards to SEO and all the other fundamentals in order to truly build upon what Webtrends can offer. This shows you an easier way of measuring your ROI and the money you will invest with the tool-moving forward.

Verified User

Employee in Marketing (Retail company, 201-500 employees)

Vetted Review

2 years of experience

Webtrends Review

Rating: 10 out of 10

Incentivized

March 29, 2018

Use Cases and Deployment Scope

Webtrends were brought into our business to help shape and implement our online optimisation and personalisation strategy. The whole business is involved in working with Webtrends, but the account is managed by the e-commerce team and marketing. As even the smallest changes on a website can have a drastic effect on conversion rate, or the movement of customers through shopping funnels, we rarely make changes to the website without first running a test.

Pros

Helping shape our optimisation roadmap. If you've been working on a website for a long time sometimes you can't see the wood for the trees. Webtrends provides us with a fresh set of eyes and opinions, as well as a wealth of industry-wide E-commerce and UX knowledge.
They are excellent at hitting deadlines and providing accurate lead times. The account management team are really superb.

Cons

So far I haven't encountered any problems.

Likelihood to Recommend

Well-suited: Don't make changes to your website based on assumptions, good ideas or customer feedback without first testing its impact on conversion rate.

Less appropriate: Testing is quicker with a lot of traffic. Don't waste time testing where there isn't any traffic.

Stuart Brown

Head of E-commerce in Marketing at Virgin Wines (Wine and Spirits, 51-200 employees)

Vetted Review

1 year of experience

View profile

Optimizing with Optimize: Webtrends Optimize

Rating: 8 out of 10

Incentivized

March 22, 2016

Use Cases and Deployment Scope

Webtrends Optimize assists with a managed service that enables the provision of AB and MVT experiments which can often be complex.

Pros

Managed service.
Dedicated optimization consultants such as Cecilia Ercolani provide key points of contact which improve user confidence.

Cons

Development time can overrun.

Likelihood to Recommend

It is much more powerful when used as an incremental testing tool rather than a large complex testing tool.

Andy G Teasdale

Analyst - Conversion Optimisation in Information Technology at MoneySuperMarket.com (Internet, 201-500 employees)

Vetted Review

1 year of experience

View profile

Webtrends Optimize Leaves Much to be Desired

Rating: 3 out of 10

December 18, 2014

Use Cases and Deployment Scope

Webtrends Optimize is being used across the organization primarily for A/B testing, but is also being leveraged for it's targeting capabilities.

Pros

Intuitive test set-up makes for a low learning curve.
Ability to create custom data tables which enable exporting of visitor level data for more in-depth analysis outside of the Webtrends Optimize platform.
Visual Editor WYSIWYG interface enables non-technical users to easily execute basic tests.

Cons

Inability to configure multiple segments or targets within a single test - a separate test must be set up for each individual segment - which leads to significant inefficiencies in both test set-up and reporting. This makes segmentation discovery difficult, and hinders an effective targeting strategy.
There are no pre-configured integrations with other data source - integrations must be done client-side.
We've experienced high timeout rates compared to other tools that we've used, which results in a relatively high number of visitors that are served the default content and are not included in the test. This presents several issues, but one being that it can take significantly longer to reach sufficient sample size for a test.
More extensive documentation and support content pertaining to some of more advanced topics (e.g. data tables, integrations) would be helpful.

Likelihood to Recommend

There are certainly a few things to consider. If you're looking to run A/B/n or Multivariate tests with some basic segmentation or targeting then Webtrends Optimize is capable of providing that. If budget is a major consideration then that is another area where Optimize may be more attractive. However, based on both of these criteria it is my opinion that there are other tools out there that provide more value. For segmentation discovery, identification of user affinities, and execution of an effective targeting and personalization strategy then there are certainly other tools that should be considered.

Michael O'Connor

Senior Analytics Consultant & Optimization Lead at Pointmarc (Information Technology and Services, 51-200 employees)

Vetted Review

2 years of experience

View profile

Review

Rating: 9 out of 10

May 28, 2014

Use Cases and Deployment Scope

We utilised Webtrends Optimize to conduct A/B and MVT testing on various creative pieces with a view to improve conversion rates and ROI

Pros

Clear analytics - the interface quickly allows you to access the key ROI criteria you are targetting
Ease of setup - Easy implementation
Comprehensive reporting - Reporting covers almost all analytic you could be interested in

Cons

Interface accessibility - The interface in some instances can be hard to navigate.

Likelihood to Recommend

I found it to be a very comprehensive tool that helped increase ROI.

Robert Nowell

Senior Account Executive in Marketing at Volume (Marketing and Advertising, 51-200 employees)

Vetted Review

1 year of experience

Webtrends Optimize is OK

Rating: 1 out of 10

October 17, 2013

Pros

I used Webtrends to create various landing page and order form tests and felt pretty confident that the results I was getting were valid and projectable.

Cons

It's far more difficult to set up tests than, say, Optimizely, which makes one less inclined to use it for random, off-the-wall tests.

Likelihood to Recommend

As high as our hopes were, it was just an OK experience. Have gotten much better results with Optimizely in the time since.

Verified User

Director in Marketing (Banking company, 501-1000 employees)

Vetted Review

23 years of experience

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Webtrends Optimize Leaves Much to be Desired

Rating: 3 out of 10

December 18, 2014

Use Cases and Deployment Scope

Webtrends Optimize is being used across the organization primarily for A/B testing, but is also being leveraged for it's targeting capabilities.

Pros

Intuitive test set-up makes for a low learning curve.
Ability to create custom data tables which enable exporting of visitor level data for more in-depth analysis outside of the Webtrends Optimize platform.
Visual Editor WYSIWYG interface enables non-technical users to easily execute basic tests.

Cons

Inability to configure multiple segments or targets within a single test - a separate test must be set up for each individual segment - which leads to significant inefficiencies in both test set-up and reporting. This makes segmentation discovery difficult, and hinders an effective targeting strategy.
There are no pre-configured integrations with other data source - integrations must be done client-side.
We've experienced high timeout rates compared to other tools that we've used, which results in a relatively high number of visitors that are served the default content and are not included in the test. This presents several issues, but one being that it can take significantly longer to reach sufficient sample size for a test.
More extensive documentation and support content pertaining to some of more advanced topics (e.g. data tables, integrations) would be helpful.

Likelihood to Recommend

Michael O'Connor

Senior Analytics Consultant & Optimization Lead at Pointmarc (Information Technology and Services, 51-200 employees)

Vetted Review

2 years of experience

View profile