Webtrends Optimize Professional, Scientific, and Technical Services Reviews & Insights

Score9.7 out of 10

28 Reviews and Ratings

Community insights

TrustRadius Insights for Webtrends Optimize are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Intuitive Test Set-Up: Several users have found the test set-up in Webtrends Optimize to be intuitive, resulting in a low learning curve. This has allowed them to quickly get started with creating and running tests without any difficulties.

Custom Data Tables for In-Depth Analysis: Many reviewers highly appreciate the ability to create custom data tables in Webtrends Optimize. This feature allows them to export visitor level data for more in-depth analysis outside of the platform. It provides them with valuable insights and helps shape their optimization roadmap.

User-Friendly Visual Editor: The Visual Editor WYSIWYG interface in Webtrends Optimize has been praised by multiple users for its user-friendly nature. Non-technical users can easily execute basic tests using this feature, as it enables them to make changes and test them without requiring coding knowledge.

Webtrends Optimize Reviews

3 Reviews

Professional, Scientific, and Technical ServicesInformation Technology & Services1Marketing & Advertising1Design1

Webtrends Optimize: A wonderful implementation

Rating: 7 out of 10

Incentivized

December 10, 2018

Use Cases and Deployment Scope

We have a few teams that build tests and target/track content on the same pages. Webtrends will detect and assist in preventing collusions during these tests which help prevent negative experiences for users that create inaccurate results for our business. It helps us streamline our workflow by having multiple work elements all on one page so you can make sure there's no discrepancies.

Pros

Webtrends helps us build and manage tests and targeted marketing/user experiences.
It allows us to test content, layout, functionality and design on multiple platforms.
It makes content testing content easier due to its intelligent design, where it prevents cracking/collusion between testers.

Cons

The cost is a factor. When you're trying to save money, particularly as a startup (a lot of our clients are up-and-comers) it has to be seen as an investment...but the cost to implement the system is fairly large.
There's a bit of a steep learning curve, you can't just dive into the program.
It's not impossible but it's not as easy as snapping your fingers to easily implement the program cross-platform.

Likelihood to Recommend

This is great for data tracking and particularly, predictive behavioral targeting for your audience. We work with a lot of consumer traffic, identifying and studying patterned behavior – where the most clicks are, for example, and with Webtrends customized reporting and data collection, it really makes organizing all this information very easy. It's best suited for large industries that have the funds to start with this program. Maybe not quite ideal for startups.

Verified User

Employee in Marketing (Design company, 11-50 employees)

Vetted Review

1 year of experience

Webtrends Optimize Leaves Much to be Desired

Rating: 3 out of 10

December 18, 2014

Use Cases and Deployment Scope

Webtrends Optimize is being used across the organization primarily for A/B testing, but is also being leveraged for it's targeting capabilities.

Pros

Intuitive test set-up makes for a low learning curve.
Ability to create custom data tables which enable exporting of visitor level data for more in-depth analysis outside of the Webtrends Optimize platform.
Visual Editor WYSIWYG interface enables non-technical users to easily execute basic tests.

Cons

Inability to configure multiple segments or targets within a single test - a separate test must be set up for each individual segment - which leads to significant inefficiencies in both test set-up and reporting. This makes segmentation discovery difficult, and hinders an effective targeting strategy.
There are no pre-configured integrations with other data source - integrations must be done client-side.
We've experienced high timeout rates compared to other tools that we've used, which results in a relatively high number of visitors that are served the default content and are not included in the test. This presents several issues, but one being that it can take significantly longer to reach sufficient sample size for a test.
More extensive documentation and support content pertaining to some of more advanced topics (e.g. data tables, integrations) would be helpful.

Likelihood to Recommend

There are certainly a few things to consider. If you're looking to run A/B/n or Multivariate tests with some basic segmentation or targeting then Webtrends Optimize is capable of providing that. If budget is a major consideration then that is another area where Optimize may be more attractive. However, based on both of these criteria it is my opinion that there are other tools out there that provide more value. For segmentation discovery, identification of user affinities, and execution of an effective targeting and personalization strategy then there are certainly other tools that should be considered.

Michael O'Connor

Senior Analytics Consultant & Optimization Lead at Pointmarc (Information Technology and Services, 51-200 employees)

Vetted Review

2 years of experience

View profile

Review

Rating: 9 out of 10

May 28, 2014

Use Cases and Deployment Scope

We utilised Webtrends Optimize to conduct A/B and MVT testing on various creative pieces with a view to improve conversion rates and ROI

Pros

Clear analytics - the interface quickly allows you to access the key ROI criteria you are targetting
Ease of setup - Easy implementation
Comprehensive reporting - Reporting covers almost all analytic you could be interested in

Cons

Interface accessibility - The interface in some instances can be hard to navigate.

Likelihood to Recommend

I found it to be a very comprehensive tool that helped increase ROI.

Robert Nowell

Senior Account Executive in Marketing at Volume (Marketing and Advertising, 51-200 employees)

Vetted Review

1 year of experience