Webtrends Analytics Professional, Scientific, and Technical Services Reviews & Insights

Score4.4 out of 10

67 Reviews and Ratings

Community insights

TrustRadius Insights for Webtrends Analytics are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Flexible Tool: Many users have found Webtrends Analytics to be a flexible tool with multiple methods of data capture. This flexibility allows them to gather and analyze data in various ways, catering to their specific needs and preferences.

Clean Visual Data Display: Reviewers appreciate the clean and to-the-point visual data display provided by Webtrends Analytics. Unlike other tools, it avoids unnecessary variables and default settings, making it easier for users to understand and interpret the data.

Customizability: Users value the ability to customize everything that the end user sees in Webtrends Analytics, including reporting based on customer channel. This level of customization allows them to tailor the analytics platform according to their business requirements, resulting in more meaningful insights and reports.

Webtrends Analytics Reviews

5 Reviews

Professional, Scientific, and Technical ServicesInformation Technology & Services1Marketing & Advertising3Design1

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Rating: 1 out of 10

May 28, 2014

Use Cases and Deployment Scope

We have used Webtrends for over 6 years, but we are not renewing our contract. The Webtrends user interface and the fundamental way they do analytics is behind the times. While it was used Globally, we have had many issues getting the business to get into the tool to really use it.

Pros

Content groupings were a nice way to see groups of content (all cart pages, all product detail pages, etc); but this is available on most analytics systems

Cons

Historical reporting -- if you don't know exactly what you want to measure, you are out of luck. So, for example, if sales suddenly go up and you need to understand why, but you didn't have a report set up for sales by geography/sales by campaign/sales by promo code/sales by whatever (IP address for fraud, etc) you are out of luck. You can do a look back of 30-60 days, but it takes a significant amount of time to pull those reports. This is especially important when you're trying to trouble shoot issues -- maybe sales by browser (because of a cart issue in a browser, for example) is something you need, but you don't know.
Consistency of account managers -- turnover at Webtrends is very high. Our company went through 8 account managers in 2 years. Every new account manager, you have to start over.
Time to load data -- refreshes only every 12 hours. I need at least near-real time data. They do have Streams now which gives you real time data, but not on everything.

Likelihood to Recommend

Adobe Analytics (formerly Omniture) is by far best in class. Even their Marketing Summit goes above and beyond. Google Analytics is actually a solid choice as well -- the free version is fine if you have less than 10,000,000 "hits" a month, otherwise sampling hits. Premium allows for many other tools too -- Big Query being a huge benefit. You also don't have sampled data with the Premium version.

Verified User

Analyst (Marketing and Advertising company, 10,001+ employees)

Vetted Review

2 years of experience

Engaging Metrics and Users

Rating: 6 out of 10

May 21, 2014

Use Cases and Deployment Scope

It's been used more at the departmental level. It was planned for high level use which then was left in limbo since resources weren't available (turn over).

Pros

Flexibility and scalable. One aspect is the capability of hosting in house. For companies that do want to keep therr data they have the option to as they say keep it on premises.
Webtrends developed rapidly on data visualization which for companies that do want to quickly set that up they can have a clean visualization of all of your most important data and trends through dashboards, scorecards and an intuitive UI.

Cons

Like any Web analytics software the customer support has to help the power users. I still would like to say one day that customer support has solved all my problems which indirectly solves the main stakeholders problems. This obviously translates to the success of the usage and extending the annual contracts within this company.

Likelihood to Recommend

What type of business requirements and questions are you trying to answer, typically if it is too dynamic and requires too many relationships I'd cautiously review KPI implementation to see potential bottle necks.

Verified User

Consultant (Design company, 501-1000 employees)

Vetted Review

15 years of experience

Webtrends: Falling behind in analytics world

Rating: 5 out of 10

May 8, 2014

Use Cases and Deployment Scope

Webtrends was being used by our clients for analytics purposes, primarily marketing professionals. Typically, users were interested in tracking interaction-level data such as user paths and marketing channels, and in some cases for data visualization and report-building.

Pros

Ability to customize variables, values, structure
Ease of access to customer support
Good price point compared to competition

Cons

User interface changes to allow for non-power users.
More out-of-the-box variable possibilities (plug and play)
Access to the deeper data (think data warehouse)

Likelihood to Recommend

It all depends on the users. For power users who know how to implement and tweak the tool to work for their needs, it is a great option because you save time and money by building something truly to suite your needs. However, for general users (like marketing analysts), other tools may be easier to learn.

Adam Waddington

Solution Engineer in Engineering at Getty Images (Information Technology and Services, 51-200 employees)

Vetted Review

4 years of experience

View profile

Webtrends

Rating: 4 out of 10

May 2, 2014

Use Cases and Deployment Scope

It's used by our analytics department to assess the viability of our websites that we produce. If there are usability issues or technical problems with a site, Webtrends helps us address those.

Pros

Data is well organized
Standardized setup
Has a clickmap, other software doesn't seem to have this feature

Cons

Not very customizable
"Clunky" or inflexible in some areas
Limited access to segment building/modification

Likelihood to Recommend

It's inferior to Adobe Omniture in almost every way, but is better than Google Analytics and is fairly easy to implement.

Kevin Ornduff

Marketing Analyst in Research & Development at Intouch Solutions (Marketing and Advertising, 201-500 employees)

Vetted Review

2 years of experience

Webtrends - Falling behind the curve

Rating: 3 out of 10

October 20, 2013

Pros

Very flexible when there is a need to set up custom reports.

Cons

Doesn't provide enough out of the box reporting/metrics.
Dashboards and UI are difficult to navigate, but getting better.
Excel plug-ins are not intuitive and hard to use vs. Omniture's Report Builder.

Likelihood to Recommend

Webtrends has quickly fallen behind the clear leader (Adobe's SiteCatalyst), and I would even place them behind the free version of Google Analytics at this point.

Seth Garske

Assoc. Director - Consumer Insights in Marketing at Razorfish (Marketing and Advertising, 501-1000 employees)

Vetted Review

4 years of experience

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Choose a different solution

Rating: 1 out of 10

May 28, 2014

Use Cases and Deployment Scope

Pros

Content groupings were a nice way to see groups of content (all cart pages, all product detail pages, etc); but this is available on most analytics systems

Cons

Historical reporting -- if you don't know exactly what you want to measure, you are out of luck. So, for example, if sales suddenly go up and you need to understand why, but you didn't have a report set up for sales by geography/sales by campaign/sales by promo code/sales by whatever (IP address for fraud, etc) you are out of luck. You can do a look back of 30-60 days, but it takes a significant amount of time to pull those reports. This is especially important when you're trying to trouble shoot issues -- maybe sales by browser (because of a cart issue in a browser, for example) is something you need, but you don't know.
Consistency of account managers -- turnover at Webtrends is very high. Our company went through 8 account managers in 2 years. Every new account manager, you have to start over.
Time to load data -- refreshes only every 12 hours. I need at least near-real time data. They do have Streams now which gives you real time data, but not on everything.

Likelihood to Recommend

Verified User

Analyst (Marketing and Advertising company, 10,001+ employees)

Vetted Review

2 years of experience