WebTrends - Great Enterprise-Level Tool
Pros
- Webtrends always allowed for easy segmentation of the data.
- Implementation was not as challenging as other enterprise-level tools.
- Multi-channel analysis is easy to do within Webtrends, especially with recent additions of Social Media and other Attribution measurements.
Cons
- Not as easy to implement as Google Analytics.
- There are not as many customer examples and documentation as other tools.
