Webtrends Analytics Reviews & Insights

Score4.4 out of 10

67 Reviews and Ratings

Community insights

TrustRadius Insights for Webtrends Analytics are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Flexible Tool: Many users have found Webtrends Analytics to be a flexible tool with multiple methods of data capture. This flexibility allows them to gather and analyze data in various ways, catering to their specific needs and preferences.

Clean Visual Data Display: Reviewers appreciate the clean and to-the-point visual data display provided by Webtrends Analytics. Unlike other tools, it avoids unnecessary variables and default settings, making it easier for users to understand and interpret the data.

Customizability: Users value the ability to customize everything that the end user sees in Webtrends Analytics, including reporting based on customer channel. This level of customization allows them to tailor the analytics platform according to their business requirements, resulting in more meaningful insights and reports.

Webtrends Analytics Reviews

14 Reviews

Marketing

Webtrends - Competing with GA is a tough sell

Rating: 6 out of 10

Incentivized

May 21, 2018

Use Cases and Deployment Scope

Webtrends analytics is your run of the mill web analytics software that is being used within our digital marketing dept. It is able to track and provide insights for our e-commerce website and goals set via trackers. It is primarily used by manager level associates to produce reporting and feedback to c-level execs within our company.

Pros

Custom built reports
Huge customer support which is particularly useful for newbies
Interface and UX is very intuitive

Cons

Plugins are not easy to use or implement
There need to be more reports and template dashboards to present you with actionable data instead of having to build it out yourself
Takes time and effort to fully implement into your site

Likelihood to Recommend

Webtrends analytics is an analytical tool I would strongly recommend to companies that are at the enterprise level as there are more affordable and robust solutions such as Google analytics that does not charge a fee. (That is until your website receives an amount of traffic that exceeds their free version).

Verified User

Employee in Marketing (Retail company, 201-500 employees)

Vetted Review

3 years of experience

Wishing I could go back to Webtrends

Rating: 9 out of 10

Incentivized

March 29, 2018

Use Cases and Deployment Scope

I used Webtrends at a previous position, and boy do I miss it. We used it for complete weblog analytics to discover trends between purchases, site visitation patterns and our own forecasting. We used two feeds of Webtrends, a data dump and the UI. Webtrends allowed us to quickly and easily determine new demographics and merge important data with our other reports.

Pros

Having used two competitors, the company I am with now uses Omniture, I can honestly say that Webtrends is the best web analytics software I have used. Its UI is very intuitive and easily customized.
The back-end data is fairly easy to get to, and it's no hassle getting IP or log level data, unlike competitors. I work with a team of web analysts now and talk about Webtrends to them like the munchkins talked about the Wizard of Oz. It's just a more superior software than most to data mine.
Webtrends has great customer service support. They were able to allow us to build out custom reporting and dumps for our specific industry without price gouging us.

Cons

I would like to see stronger SQL integration into the UI program and software.
Better tutorials for people
More user groups in our area.

Likelihood to Recommend

Webtrends is great if you are looking for IP analyst web data without heavy levels of UI glut to interfere with your exploration of the data. We used Webtrends extensively to mine user behavior for our various webpages and to track referrals from the many clubs we manage. Tying this data back to other reports was very easy.

Nathan Collins

CRM Analyst in Marketing at Crain Communications Inc (Insurance, 201-500 employees)

Vetted Review

2 years of experience

View profile

Webtrends Analytics Reviews

Rating: 9 out of 10

Incentivized

January 26, 2017

Use Cases and Deployment Scope

We use Webtrends across the whole organization, for analyzing each of our platforms both independently and globally. All of the tools available compliment each other.

Pros

Powerful creation of reports. Different categories, globally seen by all platforms, platform specific and personal seen by only me
Intuitive drag and drop interface
Action center allows for events to trigger near real-time activities

Cons

API interface could be more intuitive

Likelihood to Recommend

It's well suited for analysing many sites across many locations.

David Cox

Senior Business Intelligence Analyst in Marketing at 4Finance (Financial Services, 1001-5000 employees)

Vetted Review

2 years of experience

View profile

Not recommended

Rating: 1 out of 10

September 25, 2014

Use Cases and Deployment Scope

We used Webtrends until last month but we decided to move to to Google Analytics since we found a lot of restrictions with this product.

Pros

Friendly Heatmaps
Webtrends explore (tried) to make things look more user friendly ....(tried)

Cons

There are a lot of areas for improvements for this tool. It's a powerful tool however it has so many restrictions such as running historic data for the past 3 months only
Integration of Webtrends10 and WT9 did not work, you can see that since most of the time you still need to use WT9 in order to get results in WT 10 this is very confusing and frustrating

Likelihood to Recommend

Compared to Coremetrics or Google Analytics, I definitely would not recommend as Webtrends is much more complicated to use and less flexible.

Verified User

Analyst in Marketing (Insurance company, 201-500 employees)

Vetted Review

1 year of experience

The promise of a powerful analytics tool which was deceiving

Rating: 3 out of 10

June 5, 2014

Use Cases and Deployment Scope

We implemented Webtrends on 9 (with the promise of taking advantage of the version 10 release) on our 8 top website domains out of 32.

It was used in addition to other existing Analytics tools: Google Analytics and Tealeaf.

Our goal was to solve the following business problems:

Campaign tracking supporting our redirecting structure
Multiple currency handling under the same domain name
Absence of data sampling 50,000 URLs/day or 500,000 visits/month
Acceptable reporting performance speed
Funnel analysis options
Data import and 3rd party integration (ESP)
Data export capabilities to other BI solutions (EDW)
Visitor segmentation (personalization)
Data ownership (client vs. vendor)
Service Level Agreement (SLA)

Pros

Don't ask you to pay for both collected and analyzed data
Custom reporting: ability to leverage tracking and create meaningful reports for Business users

Cons

The product itself was very slow (9) or buggy (10)
The ability to create new custom reports complex (consultant needed and can not apply historical data without replay)
The possibility to drill-down data limited and not dynamic (segments, funnels, goals)
The UI is rudimentary (9) or visually overwhelming (10) without thinking about functionality (advanced segmentation)

Likelihood to Recommend

The analytics only includes a single depth of visits (you need Visitor Data Mart for multiple visits). Also, the depth of action analysis is limited to single action (you need Visitor Data Mart for multi-actions). Moreover, the depth of visitor knowledge is limited (you need Visitor Data Mart for deep and/or lifetime). Lastly the visitor segmentation has to be predefined (you need Visitor Data Mart so it's dynamic and real-time). In the end, you only have a basic site measurement with a view on key metrics and custom reports.

Matthieu Dejardins

Head of Web Analytics & Testing in Marketing at Founders Network (Internet, 1-10 employees)

Vetted Review

2 years of experience

Webtrends Analytics Review

Rating: 8 out of 10

May 6, 2014

Use Cases and Deployment Scope

Used to track website engagement (ie. ad performance, overall webpage traffic, referring pages/sites)

Used by marketing departments within the organization.

Address areas of improvement for site performance. For example, one ad space performing better than another, certain webpages within a site that are getting more traction, etc.

Pros

Detailed traffic tracking - You are able to drill down within the profiles to get to a specific webpage you are looking for rather than it providing the "total" numbers (you are able to see which pages contributed to the total)
Time period selection - You are able to select a single day, group of days, week, months, years, and see the available metrics for what you have selected. This is useful for comparing monthly, quarterly, or annually.

Cons

Scheduling exports - The process of scheduling a report is not as simple as I believe it should be. The data arrives sometimes a day later than you indicated, sometimes a few days.
Deleting scheduled exports - As I am not the administrator of the tool I am not able to delete scheduled exports. This included exports that I have set up and are being sent to my email/stored in a location I have indicated. Have the capability to delete scheduled exports that you have created would assist in keeping only the necessary functions running and assisting in eliminating the delay of enabled reporting.

Likelihood to Recommend

It would depend on what type of information they are looking for. If they are looking for webpage/site metrics my likelihood of recommending the tool would be an 8.

Jaclyn Wallace

Campaign Measurement & Reporting Coordinator in Marketing at Sun Life Financial (Financial Services, 10,001+ employees)

Vetted Review

1 year of experience

Sufficient but perhaps needs updating to compete

Rating: 3 out of 10

May 2, 2014

Use Cases and Deployment Scope

This is being used by our eCommerce team, as well as our Analytics team to get a deeper look into our website traffic, performance, and usability. The data received from WebTrends helps us to make critical business decisions that impact revenue.

Pros

Provides accurate traffic data and information
Includes heat maps to see where visitors are going on your website

Cons

I feel WebTrends is a bit outdated, not quite up to par with Omniture or Google Analytics

Likelihood to Recommend

If you're going to make the decision to implement this type of tool into your company, I'd recommend checking out Omniture and Google Analytics as well before making your decision. WebTrends seems to have had their heyday.

Verified User

Director in Marketing (Online Media company, 51-200 employees)

Vetted Review

2 years of experience

Webtrends Analytics 10 - Don't Rush into It...Weigh All Options First

Rating: 5 out of 10

December 11, 2013

Pros

The Webtrends user interface is fairly easy to navigate and the reporting is pretty intuitive to figure out on your own.
The level of data that Webtrends provides is very helpful as an analyst to make appropriate optimizations for both the website as well as the paid advertising campaigns driving to the site.
For the most part, I trust the data that is collected by Webtrends since the site is being tagged and managed by a team of professionals at the company

Cons

In the past 2 years that I have been using Webtrends there was very little support and services/faq available online, which I've just noticed that they have started to address, which is great to see. For example, when I had a question on how Webtrends defines a certain site metric, they didn't even have a dictionary or reference guide online to help.
Customer service in general has been in issue for our agency in regards to response time to questions/troubleshooting and following through on client requests.
We have found that local market reporting can be limiting when you want to segment the data a lot further.

Likelihood to Recommend

I would ask who their client is, what their objectives are and what type of data they are most interested in analyzing. Also, how tight of turnarounds do you have? Webtrends needs a LONG time to turn complex projects around, especially if you are thinking about multi-touch attribution -> forget about it if you need anything less than 6 months.

Lindsay Buescher

Senior Manager, Analytics in Marketing at Carat USA (501-1000 employees)

Vetted Review

2 years of experience

Great Customer Service and an Okay Product

Rating: 4 out of 10

December 11, 2013

Pros

First and foremost, the customer service for Webtrends is excellent. Even if my name is not on the account, they will go out of their way to make sure everything is coded properly. Plus, they have a very active social media team that looks to answer small questions quickly that pop up on Twitter.
Implementation of Webtrends is a rather easy process for the basics. Compared to Omniture, I would say it takes about half the time.
I'm a big fan of the URL generator. When trafficking digital media, generating URLs can be a real pain and the generator is far better than anything for Google Analytics or Omniture.
Over the years, they have greatly improved the UX and UI of the system. It used to look more like an IT tool than a Business Intelligence tool. Now, I feel that it can operate as both.

Cons

Functionality is dependent upon implementation. If an IT department is in charge of implementation, then they will not be looking for the same things that a marketer needs.
Certain clients have required that I and my staff have to be on their network in order to access Webtrends. Accessing via a VPN connection can slow down the data download process.
Like all web analytics platforms, generating custom reports with multiple variables can effect the data output. I have found that the limit on Webtrends for a good pull is three dimensions. (I then have to go back and merge the data sets on my own.)
I would love for greater level of integration with adservers like DART or Atlas. If I could line up cookie level logs on the analytics and adserver, I could execute much deeper attribution and better QA.

Likelihood to Recommend

It all depends on the colleague's function.

If the colleague is in marketing like me: I do most of my reporting through Tableau now, and Google Analytics allows me to pull the data directly into the program without downloading to an Excel file first. This is a big issue for me. If Webtrends can get themselves included on Tableau, I would be more apt to recommend it.

If the colleague is in IT, I would recommend with the caveat that they have to be flexible and talk to the other portions of their organization to ensure that reporting is optimized for all departments.

If the colleague is in finance, I would say that it's a good investment from the customer service standpoint. Omniture tends to be more expensive (Google Analytics Premium is definitely more expensive) so you need to see how your organization is going to use the information. Sometimes a business only needs the free version of Google Analytics, the work is not data intensive at that point and it's not worth the money.

Matthew Koppel

Analytics and Insights Supervisor in Marketing at Havas Worldwide (10,001+ employees)

Vetted Review

3 years of experience

Webtrends Review

Rating: 5 out of 10

October 25, 2013

Pros

Webtrends showed most of the web analytics info I needed.I was tracking page-level traffics and conversions to measure the performance of the pages and/or contents.
It's auto-login function is easy to use.

Cons

Its user interface is not really user-friendly because its menu system was not intuitive. Initially, I had a hard time to find the needed information. I had to spend lots of time to familiarize myself with the system.
Overall, it is not really a flexible analytics tool. I had difficulty in slicing and dicing the data within the system. I had to download the data to Excel in order to work with the data freely.

Likelihood to Recommend

This is a tool geared towards more advanced users. I think it's really hard to figure out Webtrends for novices. Its
user interface is not easy to use. It requires a steep learning curve especially for the people new to web analytics.

Verified User

Analyst in Marketing (10,001+ employees)

Vetted Review

3 years of experience

Loading Reviews List....

Great Customer Service and an Okay Product

Rating: 4 out of 10

December 11, 2013

Pros

First and foremost, the customer service for Webtrends is excellent. Even if my name is not on the account, they will go out of their way to make sure everything is coded properly. Plus, they have a very active social media team that looks to answer small questions quickly that pop up on Twitter.
Implementation of Webtrends is a rather easy process for the basics. Compared to Omniture, I would say it takes about half the time.
I'm a big fan of the URL generator. When trafficking digital media, generating URLs can be a real pain and the generator is far better than anything for Google Analytics or Omniture.
Over the years, they have greatly improved the UX and UI of the system. It used to look more like an IT tool than a Business Intelligence tool. Now, I feel that it can operate as both.

Cons

Functionality is dependent upon implementation. If an IT department is in charge of implementation, then they will not be looking for the same things that a marketer needs.
Certain clients have required that I and my staff have to be on their network in order to access Webtrends. Accessing via a VPN connection can slow down the data download process.
Like all web analytics platforms, generating custom reports with multiple variables can effect the data output. I have found that the limit on Webtrends for a good pull is three dimensions. (I then have to go back and merge the data sets on my own.)
I would love for greater level of integration with adservers like DART or Atlas. If I could line up cookie level logs on the analytics and adserver, I could execute much deeper attribution and better QA.

Likelihood to Recommend

Matthew Koppel

Analytics and Insights Supervisor in Marketing at Havas Worldwide (10,001+ employees)

Vetted Review

3 years of experience