Webtrends Analytics Reviews & Insights

Score4.4 out of 10

67 Reviews and Ratings

Community insights

TrustRadius Insights for Webtrends Analytics are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Flexible Tool: Many users have found Webtrends Analytics to be a flexible tool with multiple methods of data capture. This flexibility allows them to gather and analyze data in various ways, catering to their specific needs and preferences.

Clean Visual Data Display: Reviewers appreciate the clean and to-the-point visual data display provided by Webtrends Analytics. Unlike other tools, it avoids unnecessary variables and default settings, making it easier for users to understand and interpret the data.

Customizability: Users value the ability to customize everything that the end user sees in Webtrends Analytics, including reporting based on customer channel. This level of customization allows them to tailor the analytics platform according to their business requirements, resulting in more meaningful insights and reports.

Webtrends Analytics Reviews

4 Reviews

Mid-sized Companies (51-1,000 employees)

Webtrends - Competing with GA is a tough sell

Rating: 6 out of 10

Incentivized

May 21, 2018

Use Cases and Deployment Scope

Webtrends analytics is your run of the mill web analytics software that is being used within our digital marketing dept. It is able to track and provide insights for our e-commerce website and goals set via trackers. It is primarily used by manager level associates to produce reporting and feedback to c-level execs within our company.

Pros

Custom built reports
Huge customer support which is particularly useful for newbies
Interface and UX is very intuitive

Cons

Plugins are not easy to use or implement
There need to be more reports and template dashboards to present you with actionable data instead of having to build it out yourself
Takes time and effort to fully implement into your site

Likelihood to Recommend

Webtrends analytics is an analytical tool I would strongly recommend to companies that are at the enterprise level as there are more affordable and robust solutions such as Google analytics that does not charge a fee. (That is until your website receives an amount of traffic that exceeds their free version).

Verified User

Employee in Marketing (Retail company, 201-500 employees)

Vetted Review

3 years of experience

WebTrends Analytics On Premises - A Workhorse, Not a Ferrari

Rating: 7 out of 10

Incentivized

April 19, 2018

Use Cases and Deployment Scope

My company uses WebTrends on premises, and has ever since I started work here. During my tenure we have added Google Analytics to our website, but we continue to use WebTrends as well.

Pros

Custom Reports
Reanalysis of old data
Can analyze raw log files

Cons

Complexity
Cost of ownership
Adding new report parameters requires full reanalysis

Likelihood to Recommend

I am more familiar with WebTrends than with Google Analytics, and I prefer its custom report creation capabilities. We still need to analyze raw log files occasionally, and having WebTrends on premises allows us to do that. With WebTrends, we own our data, and keep it onsite, unlike with Google Analytics.

Google Analytics is capable of showing live site visits, which our end users love. It is also easier for the users to do basic tasks in -- they find the WebTrends interface too confusing. User management is easier in Google Analytics than it is in WebTrends.

Mary Kay Scott

Web Developer III in Information Technology at USAC (Telecommunications, 201-500 employees)

Vetted Review

10 years of experience

View profile

Wishing I could go back to Webtrends

Rating: 9 out of 10

Incentivized

March 29, 2018

Use Cases and Deployment Scope

I used Webtrends at a previous position, and boy do I miss it. We used it for complete weblog analytics to discover trends between purchases, site visitation patterns and our own forecasting. We used two feeds of Webtrends, a data dump and the UI. Webtrends allowed us to quickly and easily determine new demographics and merge important data with our other reports.

Pros

Having used two competitors, the company I am with now uses Omniture, I can honestly say that Webtrends is the best web analytics software I have used. Its UI is very intuitive and easily customized.
The back-end data is fairly easy to get to, and it's no hassle getting IP or log level data, unlike competitors. I work with a team of web analysts now and talk about Webtrends to them like the munchkins talked about the Wizard of Oz. It's just a more superior software than most to data mine.
Webtrends has great customer service support. They were able to allow us to build out custom reporting and dumps for our specific industry without price gouging us.

Cons

I would like to see stronger SQL integration into the UI program and software.
Better tutorials for people
More user groups in our area.

Likelihood to Recommend

Webtrends is great if you are looking for IP analyst web data without heavy levels of UI glut to interfere with your exploration of the data. We used Webtrends extensively to mine user behavior for our various webpages and to track referrals from the many clubs we manage. Tying this data back to other reports was very easy.

Nathan Collins

CRM Analyst in Marketing at Crain Communications Inc (Insurance, 201-500 employees)

Vetted Review

2 years of experience

View profile

Webtrends Analytics 10 - Don't Rush into It...Weigh All Options First

Rating: 5 out of 10

December 11, 2013

Pros

The Webtrends user interface is fairly easy to navigate and the reporting is pretty intuitive to figure out on your own.
The level of data that Webtrends provides is very helpful as an analyst to make appropriate optimizations for both the website as well as the paid advertising campaigns driving to the site.
For the most part, I trust the data that is collected by Webtrends since the site is being tagged and managed by a team of professionals at the company

Cons

In the past 2 years that I have been using Webtrends there was very little support and services/faq available online, which I've just noticed that they have started to address, which is great to see. For example, when I had a question on how Webtrends defines a certain site metric, they didn't even have a dictionary or reference guide online to help.
Customer service in general has been in issue for our agency in regards to response time to questions/troubleshooting and following through on client requests.
We have found that local market reporting can be limiting when you want to segment the data a lot further.

Likelihood to Recommend

I would ask who their client is, what their objectives are and what type of data they are most interested in analyzing. Also, how tight of turnarounds do you have? Webtrends needs a LONG time to turn complex projects around, especially if you are thinking about multi-touch attribution -> forget about it if you need anything less than 6 months.

Lindsay Buescher

Senior Manager, Analytics in Marketing at Carat USA (501-1000 employees)

Vetted Review

2 years of experience

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