TrustRadius Insights for Webtrends Analytics are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.
Pros
Flexible Tool: Many users have found Webtrends Analytics to be a flexible tool with multiple methods of data capture. This flexibility allows them to gather and analyze data in various ways, catering to their specific needs and preferences.
Clean Visual Data Display: Reviewers appreciate the clean and to-the-point visual data display provided by Webtrends Analytics. Unlike other tools, it avoids unnecessary variables and default settings, making it easier for users to understand and interpret the data.
Customizability: Users value the ability to customize everything that the end user sees in Webtrends Analytics, including reporting based on customer channel. This level of customization allows them to tailor the analytics platform according to their business requirements, resulting in more meaningful insights and reports.
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Webtrends Analytics Reviews
9 Reviews
Enterprises (1,001+ employees)
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We use Webtrends across the whole organization, for analyzing each of our platforms both independently and globally. All of the tools available compliment each other.
Pros
Powerful creation of reports. Different categories, globally seen by all platforms, platform specific and personal seen by only me
Intuitive drag and drop interface
Action center allows for events to trigger near real-time activities
Cons
API interface could be more intuitive
Likelihood to Recommend
It's well suited for analysing many sites across many locations.
Webtrends was the primary web analytics used in our North American eCommerce operations. It was used to measure overall traffic levels on our site as well as to look at specific customer usage (logged-in versus non-logged-in) and to provide deeper reviews of customer site search. This data was used to help manage our overall site search and SEO efforts.
Pros
Gives complete data. This is critical if you want to look at all of the data in a particular set of analysis -- all of the specific search data or customer data. WebTrends was not a sample based product so we could get full data as needed.
System availability. The tools were always available and had great up-time.
Customization. With the proper Analyst support we could configure Webtrends to provide the specific data sets we needed to make report decisions.
Cons
Customizing reports requires significant system knowledge. As a regular user, I found it very difficult to modify reports or metrics (compared to a product like Google Analytics). This required my organization to find and hire a WebTrends specialist to full utilize the power of the tool.
Likelihood to Recommend
At the time Webtrends was an enterprise product that had a strong team behind it but cost would be an issue for small and medium-sized organizations.
Webtrends is used on a department by department basis. In most cases, the requirement is simply to gauge the effectiveness of the web site by measuring the number of visitors visiting the web site, and comparing usage month over month. Some of the newer implementations use Smart Tags rather than log files, and drill down deeper into how the web site is being used.
Pros
In terms of simple web site usage, Webtrends is excellent at showing increasing or decreasing usage month over month.
Webtrends is very good at showing what pages of the web site are getting the most usage, what are the most successful downloads
Webtrends is also very good at showing the geographic location of the clients. It is pretty good at showing what organizations the clients belong to as well.
Cons
For Webtrends on Premises, Memory usage is a big problem. And even powerful servers with copious amounts of physical memory - does not help for Webtrends
There doesn't seem to be an upgrade path for Webtrends on Premises. It is stuck at version 9.2b, and there are currently no plans to upgrade. Companies that want the latest features must instead use the hosted version, Webtrends on Demand. Companies may save on salaries, but they will need to pay Webtrends lots of money, if they are big users of the software.
Webtrends for SharePoint requires a Professional Services contract to do properly - Webtrends does not share the documentation. Some of the other add-ons have the same, or similar, issue.
Likelihood to Recommend
Scenarios 1. If you want to use web server log files as input to your web analytics, then Webtrends will provides a good product, with great ease of implementation. Don't even think about being cheap on hardware, and make sure Webtrends runs on real servers, not in a VM environment. 2. If you want to use Data Tagging, similar to Google Analytics or Site Catalyst, Webtrends has a powerful product, just be prepared to pay. 3. If you are new to Web Analytics, but it is the strategic direction, start with Webtrends on Premises. Questions to Ask 1. What are you trying to accomplish? 2. Can you place a dollar value on the benefit that you expect/need from Webtrends? 3.Can you live with Webtrends running SaaS?
We have used Webtrends for over 6 years, but we are not renewing our contract. The Webtrends user interface and the fundamental way they do analytics is behind the times. While it was used Globally, we have had many issues getting the business to get into the tool to really use it.
Pros
Content groupings were a nice way to see groups of content (all cart pages, all product detail pages, etc); but this is available on most analytics systems
Cons
Historical reporting -- if you don't know exactly what you want to measure, you are out of luck. So, for example, if sales suddenly go up and you need to understand why, but you didn't have a report set up for sales by geography/sales by campaign/sales by promo code/sales by whatever (IP address for fraud, etc) you are out of luck. You can do a look back of 30-60 days, but it takes a significant amount of time to pull those reports. This is especially important when you're trying to trouble shoot issues -- maybe sales by browser (because of a cart issue in a browser, for example) is something you need, but you don't know.
Consistency of account managers -- turnover at Webtrends is very high. Our company went through 8 account managers in 2 years. Every new account manager, you have to start over.
Time to load data -- refreshes only every 12 hours. I need at least near-real time data. They do have Streams now which gives you real time data, but not on everything.
Likelihood to Recommend
Adobe Analytics (formerly Omniture) is by far best in class. Even their Marketing Summit goes above and beyond. Google Analytics is actually a solid choice as well -- the free version is fine if you have less than 10,000,000 "hits" a month, otherwise sampling hits. Premium allows for many other tools too -- Big Query being a huge benefit. You also don't have sampled data with the Premium version.
WebTrends is used by approximately 400 people across the organization who are trained as Web Authors. Web Authors are responsible for content management on the internal web pages for their department. We use WebTrends to gather data (visits, views, etc) and transform it into actionable information that we use to optimize web traffic.
Pros
Story mode presents data in an easy to read narrative format. This is important for people who are not necessarily the most computer savvy but still have the responsibility in their job description of managing webpages.
File exporting. This is convenient for whenever someone needs to report information to management.
Product support. This is a must when dealing with a complex software and I know that users appreciate it.
Cons
Outages. There have been a few times where the system was not able to provide information on the dates requested, which makes reporting to management difficult.
Used to track website engagement (ie. ad performance, overall webpage traffic, referring pages/sites)
Used by marketing departments within the organization.
Address areas of improvement for site performance. For example, one ad space performing better than another, certain webpages within a site that are getting more traction, etc.
Pros
Detailed traffic tracking - You are able to drill down within the profiles to get to a specific webpage you are looking for rather than it providing the "total" numbers (you are able to see which pages contributed to the total)
Time period selection - You are able to select a single day, group of days, week, months, years, and see the available metrics for what you have selected. This is useful for comparing monthly, quarterly, or annually.
Cons
Scheduling exports - The process of scheduling a report is not as simple as I believe it should be. The data arrives sometimes a day later than you indicated, sometimes a few days.
Deleting scheduled exports - As I am not the administrator of the tool I am not able to delete scheduled exports. This included exports that I have set up and are being sent to my email/stored in a location I have indicated. Have the capability to delete scheduled exports that you have created would assist in keeping only the necessary functions running and assisting in eliminating the delay of enabled reporting.
Likelihood to Recommend
It would depend on what type of information they are looking for. If they are looking for webpage/site metrics my likelihood of recommending the tool would be an 8.
First and foremost, the customer service for Webtrends is excellent. Even if my name is not on the account, they will go out of their way to make sure everything is coded properly. Plus, they have a very active social media team that looks to answer small questions quickly that pop up on Twitter.
Implementation of Webtrends is a rather easy process for the basics. Compared to Omniture, I would say it takes about half the time.
I'm a big fan of the URL generator. When trafficking digital media, generating URLs can be a real pain and the generator is far better than anything for Google Analytics or Omniture.
Over the years, they have greatly improved the UX and UI of the system. It used to look more like an IT tool than a Business Intelligence tool. Now, I feel that it can operate as both.
Cons
Functionality is dependent upon implementation. If an IT department is in charge of implementation, then they will not be looking for the same things that a marketer needs.
Certain clients have required that I and my staff have to be on their network in order to access Webtrends. Accessing via a VPN connection can slow down the data download process.
Like all web analytics platforms, generating custom reports with multiple variables can effect the data output. I have found that the limit on Webtrends for a good pull is three dimensions. (I then have to go back and merge the data sets on my own.)
I would love for greater level of integration with adservers like DART or Atlas. If I could line up cookie level logs on the analytics and adserver, I could execute much deeper attribution and better QA.
Likelihood to Recommend
It all depends on the colleague's function.
If the colleague is in marketing like me: I do most of my reporting through Tableau now, and Google Analytics allows me to pull the data directly into the program without downloading to an Excel file first. This is a big issue for me. If Webtrends can get themselves included on Tableau, I would be more apt to recommend it.
If the colleague is in IT, I would recommend with the caveat that they have to be flexible and talk to the other portions of their organization to ensure that reporting is optimized for all departments.
If the colleague is in finance, I would say that it's a good investment from the customer service standpoint. Omniture tends to be more expensive (Google Analytics Premium is definitely more expensive) so you need to see how your organization is going to use the information. Sometimes a business only needs the free version of Google Analytics, the work is not data intensive at that point and it's not worth the money.
Webtrends showed most of the web analytics info I needed.I was tracking page-level traffics and conversions to measure the performance of the pages and/or contents.
It's auto-login function is easy to use.
Cons
Its user interface is not really user-friendly because its menu system was not intuitive. Initially, I had a hard time to find the needed information. I had to spend lots of time to familiarize myself with the system.
Overall, it is not really a flexible analytics tool. I had difficulty in slicing and dicing the data within the system. I had to download the data to Excel in order to work with the data freely.
Likelihood to Recommend
This is a tool geared towards more advanced users. I think it's really hard to figure out Webtrends for novices. Its user interface is not easy to use. It requires a steep learning curve especially for the people new to web analytics.
It effectively measures transactions on the site. Currently, we measure primarily basic metrics such as visitors and site visits. We haven’t formalized a reporting/call to action for the data yet: It’s one of our biggest initiatives this year. Once the proper KPIs are established, it will provide the metrics to support the KPIs
Cons
It does not provide real time monitoring. We typically can look at data about 48 hours after it has occurred. This matters specifically for campaigns and for troubleshooting the site.
The On Premises solution is not as robust as the On Demand solution which our security department is hesitant to use. The On Premise version has fewer of the innovations than On Demand, including integration with Sharepoint, Spaces, and social media.
We are a health insurance company, so we are always cautious about releasing Protected Health Information (PHI). Since we are highly regulated, the consequences of a privacy breach are pretty severe, so we tend to be very conservative when sending data outside of our data environment. Being On Demand means are sending log files through the cloud which may or may not include PHI.
Likelihood to Recommend
I highly recommend WebTrends, but would suggest the On Demand version.
