Offer personalization for your web traffic to create customized viewing experiences that convert
Use Cases and Deployment Scope
Working in edtech means there are lots of different roles that engage with your products. For our website we are speaking to tech directors, teachers, trainers and curriculum directors across different landing pages and product pages so having a tool that can help us personalize the experience for those viewers based on known data like their location, their behavior across our site and collected data through our CMS system is a major value for our marketing goals in driving new leads and conversions.
Pros
- Personalization across web pages based on IP addresses
- Behavioral targeting based on visited pages and previous actions taken
- Analytics to see which personalized campaigns are performing compared to the standard viewing experience.
- Support staff that helps you identify areas to target to maximize your goals
Cons
- Integrations with specific versions of CRM systems, identifying specific leads versus more broader data is currently difficult to do
- Page editing is a bit difficult to navigate without some savviness in editing HTML
Most Important Features
- Personalization abilities and behavioral targeting
- IP tracked viewers to help us get an idea of unknown and known identifiable visitors actions
Return on Investment
- Webeo has had a positive impact on ROI when looking through the Webeo analytics, but our main challenge has been the metrics not syncing with our CRM so we can identify specific leads that came through a personalized experience.
