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WebCEO

Score10 out of 10

23 Reviews and Ratings

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What is WebCEO?

Web CEO is a SaaS-based, enterprise-level SEO platform comprised of 24 online tools for digital agencies. It has a language wiki that the vendor reports is actively used by 200,000 users to keep the interface multilingual (available in English, Arabic, Simplified Chinese, Traditional Chinise, Danish, Dutch, Finnish, French, German, Hebrew, Hungarian, Italian, Japanese, Korean, Polish, Portuguese, Romanian, Russian, Spanish, Swedish, Turkish, Ukrainian, Greek, Brazilian and Portuguese).

Web CEO's site auditing tools offer detailed suggestions on more than 50 influence ranking factors, including mobile friendliness and page load speed, as well as recommended changes to HTML code and Schema markup.

Among other features is the Rank Tracking tool that shows local and mobile results for keywords and browsers in any language. The Keyword Research tool provides suggestions, competitive intelligence, and Google Search Console integration (keywords can be entered in any language). The Backlink tracking tool identifies backlinks and helps users analyze them. The Facebook and LinkedIn Insights provide data on user activity and engagement in your social media profiles.

Competitor Backlink Spy shows competitor backlinks with their anchor texts. The lead generation widget enables agency websites to offer visitors free SEO audit reports which include the statistics for the organic traffic of a website's Top 5 Competitors.


Categories & Use Cases

Media

Project Dashboard
Keyword Research
Rank Tracking
My Backlinks
Site Audit
Competitor Metrics
Google Business Profile
Google Analytics (GA4)
Journal of Events

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Key Features

Learn about the best (and worst!) features WebCEO has to offer, as determined by TrustRadius' reviewers.
Based on 23 ratings of WebCEO's features
View all features

Top Performing Features

  • SERP ranking tracking

    The tool tracks your website’s position in search engine results pages (SERPs) for keywords, over time.

    Category average: 8.3

  • Competitive analysis

    The tool analyzes your website’s position in comparison to competitive websites in areas such as backlinks, SERP position, etc.

    Category average: 8.2

  • Integration with web analytics tools

    The tool integrates with web analytics tools such as Google Analytics and Adobe Analytics (SiteCatalyst).

    Category average: 8.8

Areas for Improvement

  • Backlink management

    The tool tracks existing backlinks, measures their impact on search rankings, alerts you of new backlinks, and helps surface backlink opportunities.

    Category average: 7.5

  • Task management

    Users can track and manage the tasks associated with SEO.

    Category average: 7.3

  • Social SEO

    The tool tracks social mentions and backlinks and their impact on SEO.

    Category average: 7.2

Reviews

What users are saying about WebCEO.
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Data is Power, WebCEO gives you super powers

Eduard DziakView profile
CMO (Chief Marketing Officer) in Marketing at B2BDigitalMarketers (11-50 employees employees)

Pros

  • SEO Analytics
  • SEO Competitor Research
  • Keyword Suggestions
  • Traffic and Raining improvement
  • Reporting

Cons

  • Complicated reporting setting
  • no. of keywords in database
  • budget for reporting

Return on Investment

  • Improve Organic traffic
  • Increase Ranking
  • Easier competitor analysis and faster
  • advanced tool for data reporting
  • Great for client SEO
  • Complicated to learn

Alternatives Considered

Semrush and Ahrefs

Other Software Used

SE Ranking, Semrush, Serpstat, Ahrefs, Web CEO

Outstanding SEO Resource That Only Stupid People Pass By.

Irene SiversonView profile
LMT in Corporate at Graceful Touch - LMT (1-10 employees employees)

Pros

  • Streamline SEO Functionality.
  • Empower Social Media Operations.
  • Guide On-Page and On-Site Optimization.

Cons

  • If I had to pick something it would be communications but they rock here too.
  • What I have mentioned to them they have implemented in releases just 2 weeks later.

Return on Investment

  • I've been using WebCEO for less than 90 days.
  • ROI is obvious based on rank increases - but has not yet becomes a reality.

Unleash Your Geek with WebCEO

Chuc MasonView profile
Director Of Operations in Information Technology at Unleash Your Geek, Inc. (1-10 employees employees)

Pros

  • The on-page optimization tools help a lot in researching competitor keywords, competitor traffic, and backlinks and Google search queries. We are able to compile this data to enhance online content and optimize our promotional channels.
  • Keeping track of a wide array of functions with tools that show us what has been done and with percentages of completion. This helps us to share tasks like projects with team members so they can easily see which parts o their work still need attention
  • Providing our clients, and our sales crew, with detailed as well as Summary data for explaining to clients what areas of their sites need attention and how their campaigns are succeeding (or lacking) in different geographical areas.

Cons

  • It may sound biased but WebCEO is really a step ahead of the competition and any person who enters into the responsibility of managing the SEO of a client or themselves need to realize that a tool is only as good as the person who is using it. WebCEO makes the job of a qualified consultant easier but it does not replace the need to have a qualified professional handling the work of SEO or other marketing work.

Return on Investment

  • WebCEO allows us to maximize our industry experience to use the tool for enhancing the results we get by providing in-depth data for implementing more competitive site architecture.
  • Connecting to social media always helps and this gives us a wide scope of information to see what the competition is doing to be successful. By tracking where the competitors are getting their traffic, we can also tap into similar methods and sometimes use related sites to also get additional quality traffic.
  • This has helped us to improve the quality of traffic by helping to identify areas that are causing traffic to turn away (Bounce Rate).

Extremely Useful Tool!

Luke HickmanView profile
Search Manager in Marketing at Bird Marketing (1-10 employees employees)

Pros

  • The support team at WEB CEO are probably one of the best we have come across! They are always on the ball and answer all and any questions we have within a quick timeframe!
  • The on-page optimisations and page scores go quite in depth allowing you to understand what is holding a page back. You can also customise what you want the on-page optimisations to be. There are settings to turn off a ranking factor, extremely handy for certain projects!
  • The internal link structure analysis is extremely useful to help see your most authoritative pages. This enables you to help direct your links to your most important pages and see what pages are linked together.

Cons

  • Its hard to say any negatives on WEB CEO, probably that there are so many tools to use haha! However as previously mentioned the support team are only a click away to help explain anything.
  • The dashboard can be overwhelming with a lot of metrics displayed. This can be customised though to display what you want. The same goes for the menu items, a lot of useful tools! But just have to learn the layout and where everything is located.

Return on Investment

  • Great cost and integrated with other SEO tools, saving you money on multiple subscriptions.
  • Well priced compared to other tools online.

Alternatives Considered

Moz, Majestic SEO, Agency Analytics, Ahrefs Site Explorer and SEMRush

The Web CEO might need to step down and give the Head of a Design a crack.

Incentivized
James EganView profile
Data and Insight Consultant in Marketing at Surfingturtle (5001-10,000 employees employees)

Pros

  • Very easy to understand visuals
  • It is extremely easy to drill down into more specific metrics. Something GA makes difficult.
  • Building reports is a 3 step process and the report builder is very intuitive

Cons

  • There needs to be a proper white paper guide. it is all well and good assuming that users will understand SEO Nuance, but sometimes they don't, and it would be nice to see a proper cutout and keep guide,
  • This is a lovely bit of kit, it just needs refining. A nicer GUI, and as mentioned above, a nice cutout and keep guide.

Return on Investment

  • I would say that as a tool. Web CEO has a decent amount of kick to it. I just think that it is lacking that knockout punch that its competitors have
  • The social metrics and competitor metrics are great, they just don#t have that zing to them. I think some GUI tweaks would move Web CEO onto the next level. It is a pity, as Web CEO is one step from greatness.

Alternatives Considered

Ahrefs Site Explorer, Google Analytics, Link Research Tools, Adobe Marketing Cloud and SEO Monitor

Other Software Used

SEO Monitor, Moz, SEMRush, Majestic SEO

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