Connects tools but too complex
Use Cases and Deployment Scope
Pros
- All clients in the CRM are mirrored in the ESP.
- Data points about client interaction are pushed to the email tool.
- Emails can be triggered based off activities that are tracked in the CRM.
- One or two-way syncs can be configured.
Cons
- Requires a developer to make even simple changes.
- Integration process long and overly complex.
- Lack of transparency to view data objects in real time.
