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Velocify by ICE Mortgage Technology

Score6.7 out of 10

26 Reviews and Ratings

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What is Velocify by ICE Mortgage Technology?

Velocify is a sales acceleration and automation solution acquired by Ellie Mae (now ICE Mortgage Technology) in 2017. The product suite includes Velocify Pulse automation app, Velocify Lead Manager for lead management and distribution, and Velocify Dial-IQ sales dialer. Also , Velocify LoanEngage is a sales referral management app for loan officers.

Categories & Use Cases

Reviews

What users are saying about Velocify by ICE Mortgage Technology.
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Velocify is ideal for prioritizing outbound sales initiatives

Incentivized
Devraj GrewalView profile
Marketing Operations Manager in Marketing at Zuman (51-200 employees employees)

Pros

  • Ability to schedule priority rules and drag and drop to reorder them
  • "Time zone protect" allows you the option to not call before or after a prospect's business hours
  • "Actions" allow you to update CRM fields immediately

Cons

  • Filtering by boolean fields in priority rules can be bothersome as you may need to use both TRUE and FALSE conditions to get what you desire
  • "Email Verify" functionality is not always dependable

Return on Investment

  • Dial-IQ saves us time vs. manually dialing out
  • "Distribution Rules" saves us back-and-forth time in determining who is the next sales member to receive inbound prospect interest
  • Saves us time in prioritizing the best prospects to call

Velocify is the cannon that launched this business into success.

Incentivized
Verified User
Employee in Sales (51-200 employees employees)

Pros

  • Keeps borrowers updated.
  • Keeps employees organized.

Cons

  • Consistency with it's dialer.
  • A stronger dialing software.

Return on Investment

  • Increase in contacts with borrowers.
  • More ways to communicate.

Other Software Used

Microsoft Office 365, Encompass from Ellie Mae

You'll Love Velocify For Specific Functions

Incentivized
Kristi BrannonView profile
Retail Business Development Manager in Information Technology at Cardinal Financial Company, Limited Partnership (501-1000 employees employees)

Pros

  • Velocify affords me the ability to customize reports of very specific data points.
  • I can create specific views that enable me to stay on top of an individual's daily activity.

Cons

  • Velocify would be well served to create a more robust email drip campaign platform.
  • Velocify could revamp their dashboards and prioritized views our individuals work out of daily. It's rather overwhelming when working with a lot of leads. Adding interactive graphics - calendars, easy to view alerts, etc would be great. (Big Purple Dot does this well)

Return on Investment

  • Velocify allows us to get granular with our data, which helps manage employee efficiency.

Other Software Used

Encompass

Velocify vs the others.

Dennis HauptmanView profile
President in Sales at Sumner Insurance Services (11-50 employees employees)

Pros

  • As every company operates differently, Velocify has thought of every option.
  • Outstanding service.

Cons

  • I believe they have nailed all of the functional capabilities.

Return on Investment

  • With the volume of leads purchased, my company couldn't operate efficiently without Velocify.

Velocify--Great for front end lead conversion, not much else

Tim GossettView profile
Business Analytics Manager in Professional Services at Orbis Education (51-200 employees employees)

Pros

  • The simplicity of the system setup is relatively easy.
  • The built in speed to lead Dialer worked very well and distributed leads accurately.
  • The help and support area was easy to navigate.
  • No limitation on numbers of fields assisted with our need for granularity.

Cons

  • The canned reporting is not a one size fits all, and therefore customization of reports was needed. However, the ability to filter different criteria in and/or boolean was non-existent.
  • Customer Service and personable touch was poor at almost every level. We were with Velcoify for 2 years and we had to repeatedly explain our business to them with each issue.
  • Fields were not able to be shared across different areas, which proved to be problematic with different reporting needs.
  • Validation was only added to the system in the last few months, and this was very basic; because there were not specific security items for each role, this made our data integrity very shaky.
  • Creating emails and duplicating statuses, etc was labor intensive. There was no ability to clone existing emails, status, actions.
  • Drip campaigns were not available.
  • Vendor posting proved problematic at times, and the fact that anyone could enter anything into a drop down (again, validation) proved problematic as well.

Return on Investment

  • Faster lead conversion lead us to higher potential for "first school wins" philosophy.
  • Negative return on time spent maintaining Velocify. Because manual reporting was needed and much had to be done outside of the system, there was a monetary loss of time because of this.
  • Predictability was near impossible for us, and the fact that we had to purchase an email automation system because Velocify did not do anything we needed was a negative ROI for our business.

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