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Vainu

Score9.8 out of 10

2 Reviews and Ratings

What is Vainu?

Traditional sales prospecting is inefficient and tiring. Vainu aims to fix it by transforming disorganized open and big data into insightful leads.

Vainu is a sales intelligence, prospecting and account insights platform which aims to help users discover actionable account insights, identify timely prospecting signals, and determine the most valuable sales prospects from a database of +108 million companies enriched with open data.

Currently over 1000 organizations and over 10,000 individual business professionals use Vainu.

According to the vendor, key differentiators include:

  1. Intelligent data collection technology searches open and public data on a constant basis. This means the company database is always up-to-date.
  2. Constant analysis by machine learning algorithms which enables Vainu to 1. recognize patterns in company characteristics, 2. create new advanced filters based on them, and 3. help better identify the right prospects.
  3. Enormous amount of data collected from from open and public sources along with what Vainu's machine learning algorithms create, ensure that Vainu has the most precise and up-to-date information about the right companies to focus sales and marketing efforts on.

Media

Vainu's Company Card

Top Performing Features

  • List upload/download

    Lists can be easily and quickly uploaded or downloaded from the platform.

    Category average: 7.9

  • Ideal customer targeting

    Includes capabilities for determining ideal customer characteristics and targeting new prospects that match the ideal customer profile; this capability is automatic or semi-automatic.

    Category average: 7.7

  • Company/business profiles

    Provides account-level information, including firmographics, business objectives, industry information, similar companies, and contact information for key decision-makers and influencers at a company. Gives sales reps context so they can deliver tailored sales pitches.

    Category average: 7.9

Areas for Improvement

  • Salesforce integration

    Integrates with the Salesforce.com CRM platform.

    Category average: 8

  • Alerts and reminders

    Sends sales teams alerts/reminders about key happenings, opportunities, and recommended actions to take with leads.

    Category average: 7.6

  • Smart lists and recommendations

    Automatically segments and qualifies leads into dynamic smart lists; more advanced tools can make recommendations not only about which leads to follow up on, but when to follow up or with what material. Actionable intelligence.

    Category average: 7.4

Quick prospecting - more tsales!

Pros

  • You save time and find right prospects as fast as possible.
  • It's also easy to sort prospects by industry, revenue, digital foot print... etc.

Cons

  • Vainu has fixed all bugs we have reported. So no, can't really say what I dislike...

Return on Investment

  • Your sales team saves time and find right prospects as fast as possible.
  • Your sales team members like their work more when you provide a good tool for prospecting
  • More efficient time management and more sales