Neustar IP Intelligence - REST API for Geolocation
Use Cases and Deployment Scope
Neustar has been a versatile company for several decades. They provide a variety of service which are both mandated (free to common carriers) and non-mandated (paid services) services. Their IP Intelligence service allows you to geolocate the physical location of website visitors based on the user's IP address. This tool can be leveraged to detect and prevent fraud.
Pros
- Helps detect fraud if a user has signed in from California only, then attempts to login from another country are made.
- Increase sales conversions by understanding geolocation of website visitors
- If your datacenters are georedundant, allows engineers to see where majority of traffic is generated and load balance accordingly.
Cons
- It's a bare box solution. Not feature rich.
Likelihood to Recommend
Neustar IP Intelligence is quick to deploy using their REST API, the data is automatically updated against one of the most robust datasets available on the market. It is well suited for developers trying to integrate with an out-of-the-box solution to lookup geolocation of website visitors in real time, and possibly build alerts or 2F-Authentication mechanisms based on suspicious activity.
