Cyfe, by Traject Reviews and Ratings

Rating: 8.8 out of 10

Score

8.8 out of 10

Community insights

TrustRadius Insights for Cyfe, by Traject are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Robust and Capable Dashboards: Users have consistently praised the robustness and capability of Cyfe's dashboards, with multiple reviewers mentioning this as a standout feature. They appreciate that the dashboards can handle an incredible amount of data sources, allowing them to gather and analyze data from various sources in one place.

Fair Pricing: The fair pricing of Cyfe has been mentioned by many users, who consider it to be an incredible value for the features and customization options offered. This positive sentiment is further reinforced by the fact that users find Cyfe to be cost-effective compared to other similar tools.

Customization Options: Users highly appreciate the customization options available in Cyfe, specifically mentioning their ability to give their dashboards a custom feel. They like being able to adjust the layout, add widgets, and resize them according to their preferences, which enhances the flexibility and personalization of their dashboard experience.

Reviews

29 Reviews

Cyfe, good at what it does, it just doesn't do everything.

Rating: 8 out of 10

Incentivized

March 3, 2022

Use Cases and Deployment Scope

We wanted to be able to view all of our marketing metrics in one central dashboard. Cyfe allowed us to do this. This helped keep tabs on the state of the organization as far as website traffic or other GA metrics, social media advertising metrics, and so on. It also pulled in Public Relations things like articles or press coverage through Google alerts feed.

Pros

An extremely wide range of plugins is available. One reason we went with Cyfe is that we could incorporate all of our software solutions.
Allows for a lot of customization through adding widgets, resizing them, and selection as to what.
Extremely cost effective.

Cons

It would be nice to show multiple metrics within one widget. I would like to be able to go into FB Ads and select my top metrics. Or Select only one campaign (instead of a cumulative of all). So, in that way, it needs more functionality and customization.
Was not able to get other team members to use/see value in the dashboard to the same level I did. Some tips or resources from Cyfe on how to best use or integrate would be helpful.

Likelihood to Recommend

Cyfe might be for you if you are looking for a cost-effective way to display all of your marketing metrics in one place. If you are looking for a detailed, fine-tuned, niche, or extremely specific metrics, this might not be the best solution. Cyfe is good for a general health check-up of marketing, but not a finely tuned examination.

Verified User

Employee in Marketing (201-500 employees)

Vetted Review

1 year of experience

Cyfe Review

Rating: 10 out of 10

Incentivized

March 23, 2020

Use Cases and Deployment Scope

Cyfe is a good system that keeps all the data very organized. It has helped us act as a team, easily showing the work that we do for our clients. It feels good to be well informed about client interactions. I would say that Cyfe is good and worth every penny. It also offers a service that automatically extracts data from a variety of online services like social media platforms, project management programs, and ad platforms, and makes it easy to create custom dashboards.

Pros

It is very good and intuitive and innovative and easy to use.
It is attractive and easy to enter to keep complete information on a page.
I like that I connect with different tools that one needs when working.

Cons

The only bad thing is that it is sometimes a bit confusing, especially its interface, which is good but not as modern as it should be.

Likelihood to Recommend

Cyfe is a good tool for analysis and reports. It has a spectacular dashboard with many widgets, and the price is cheap. This tool has style--go for it.

Marta Vidal

Software development analyst in Engineering at Cablevisión Fibertel (1001-5000 employees)

Vetted Review

2 years of experience

Cyfe for life! They keep getting better

Rating: 9 out of 10

Incentivized

March 10, 2020

Use Cases and Deployment Scope

At Art Unlimited, we used Cyfe to show our clients metrics on various platforms so they could track their performance, including Google Analytics and social media platforms like Facebook. We were also able to use Cyfe for internal monitoring of their accounts. We had tried another software before, Klipfolio, but it was far too complicated to set up, and it was challenging to get our clients logged in. Cyfe solved this for us. With a simple link, we could let our clients see exactly what was happening to their business accounts, and (bonus points!) they couldn't break it.

Pros

Great developer support
LOTS of customization available
Easy on the eyes
Mostly intuitive to learn

Cons

Better social media metrics integration
More cohesive pricing plan (It seemed like additional costs cropped up at odd times.)
Maybe some more themes? I felt like the arrays could be more colorful.

Likelihood to Recommend

<ul><li>Cyfe is particularly suitable for giving your clients (or your boss) a brief, uncomplicated overview of various performance metrics. It has just enough depth to look legit (and it is legit), but it's got enough eye-candy, colored-graphicness to keep your audience entertained.</li><li>It may be less well-suited to a company that's trying hard to track all its own metrics on an in-depth level.</li><li>They're improving all the time, so if it's not the right choice yet, set a reminder to revisit it in a few years! </li></ul>

Verified User

Employee in Marketing (11-50 employees)

Vetted Review

1 year of experience

Agency Owner - Cyfe for Client Reporting

Rating: 10 out of 10

Incentivized

March 10, 2020

Use Cases and Deployment Scope

We used Cyfe for client reporting, and as an agency, it's auto-emails that is sent out weekly saved us a lot of time. We also enjoyed the PDF generator feature for quick printing if needed. It also supported the integrations we required, such as Facebook and Google. We hardly ever had issues, and the Cyfe support team was always great.

Pros

Auto-Reporting
Data Syncing Speed
Ease of use for training staff

Cons

We wish it had a newer UI update
Cyfe white labeling is excellent, but we wish the email customization were better.
We wish it could integrate with other financial apps other than Stripe.

Likelihood to Recommend

Cyfe is well suited for an Agency but perhaps not too well suited for companies that have a lot of manual data inputs because it would be easier doing that in something like Google Sheets instead. Also, last I checked, they only supported stripe, so if your SaaS or eCom store doesn't use Stripe, that's a limitation.

Javier Velazquez

Head of Marketing | Co Founder in Marketing at Uproot (1-10 employees)

Vetted Review

2 years of experience

View profile

Cyfe is an excellent value but comes with limited reporting features.

Rating: 6 out of 10

Incentivized

September 28, 2019

Use Cases and Deployment Scope

We use Cyfe to collect information for reports to our client related to social media analytics mostly. We haven't properly explored the other features but plan to since the price recently went up. We've found the statistics for social to be helpful but would like to be able to produce reports for clients.

Pros

Facebook pages analytics.
Instagram basic information (increases in followers, etc.).
Twitter analytics (followers, mentions, etc.).

Cons

The process of adding widgets is kind of clunky.
I'd really like reports.

Likelihood to Recommend

It's well suited for quick analytics but not necessarily for analyzing channels across a company or for running reports. But those tools are expensive and this is pretty affordable. At the time we found it, it was really powerful for the money and since they've added some features and increased the price. We want to dive deeper into functionality to see if it can still be worth the investment.

Deanna Rivera

CEO (Chief Executive Officer) in Corporate at UplinkSpyder, Inc. (1-10 employees)

Vetted Review

4 years of experience

Cyfe for Social Media Analytics

Rating: 10 out of 10

Incentivized

December 17, 2018

Use Cases and Deployment Scope

We use Cyfe to track social media analytics across platforms and campaigns. It is being used by the marketing department purely for social media.

Pros

Analytics
User Experience
One stop shop

Cons

Additional features to make it a one stop shop for social media marketing managers (scheduling posts, social listening, etc.)

Likelihood to Recommend

Cyfe is very easy to use- simply add all your pages to the account and you'll instantly start seeing analytics for that page.

Verified User

Manager in Marketing (51-200 employees)

Vetted Review

5 years of experience

Cyfe will add years to your life!

Rating: 6 out of 10

Incentivized

July 17, 2018

Use Cases and Deployment Scope

Our company uses Cyfe to quickly aggregate social media and other digital analytics as they relate to the success (or failure) of our client's marketing campaigns. Once linked to social media accounts, websites or email platforms, Cyfe creates visual dashboards with various metrics all in one place, making our analytics reporting so much easier.

Pros

Has preset metric groups that pull similar stats together in one "bucket" saving you the time of setting up each stat-line one by one
Allows you to easily adjust the timeframe for what stats you want to see, so you can find YOY stats or just last month's stats rather quickly
Colored visualizations of stats make it easy to notice when campaigns are taking off

Cons

Cyfe's preset stat "buckets" don't allow for customization--for instance, if I want to see a client's FB ads stats, it'll pull the number of impressions but not reach--why can't I adjust for the metric I want to see?
Visualizations show various stats that are on incommensurate scales, causing people to misread them or misinterpret the data
Metrics are basically all quantitative--lacks qualitative data gathering skills

Likelihood to Recommend

Cyfe is good for businesses that manage multiple websites, email campaigns and social media accounts for multiple clients, as it allows you to easily pull stats and visualize them all in one place. Make one account for each client and ask Cyfe to grab the metrics that are most meaningful to your campaigns, then you can share your dashboards with your clients, or like us, use Cyfe's visualizations to create aesthetically pleasing reports for clients to read.

Mitchell Terpstra

Writer/Strategist in Social Media at NewPoint Marketing (11-50 employees)

Vetted Review

1 year of experience

View profile

Easy, simple business dashboard; keep your team posted about KPIs you look at

Rating: 9 out of 10

Incentivized

March 14, 2018

Use Cases and Deployment Scope

We use Cyfe as a dashboard for our KPIs in the office (showing traffic, conversion rates, paying customers and some other things - like SEO metrics, customer support stats etc.). It's awesome in that it automates KPI/goal tracking and lets everyone in the company see what is moving in which way.

Pros

Cheap ($19/m I believe?)
Easy to set up
A lot of data integrations

Cons

Format of the graphs (would love an option for each widget to show line, area, gauge, etc.) and be able to adjust min/max etc.

Likelihood to Recommend

Quick and easy dashboard with a lot of integrations. If you need something quick and you can play with the widgets yourself; it is great! If you have very specific formats you'd like to follow, that's where it might lack a bit ("out of the box"; i.e. solvable with some technical integrations, Zapier, Google Sheets, etc.).

Tobias Walter

COO & CFO in Corporate at shoeboxed Inc. (shoeboxed.com) (51-200 employees)

Vetted Review

1 year of experience

View profile

Cyfe - Good for Startups

Rating: 10 out of 10

Incentivized

December 7, 2017

Use Cases and Deployment Scope

We use Cyfe to have Third Party information and analytics for our clients. We are an agency that specializes in business social media and this allows a good look at what we are doing for the clients. Our account managers and higher ups use it for statistics. Cyfe allows us to check ourselves, as well and get a good progress report.

Pros

Lots of options on types of stats it can read
Many accounts can be watched at once
Good admin privileges

Cons

It can be clunky to use
No search feature when you have a lot of accounts for quick access

Likelihood to Recommend

I think Cyfe is a very good first step into reporting. It sits at a very good price point whereas you can definitely up the price with other companies and features. It's a good starter program that gets you up and going. I do not think it is suited for anyone not willing to look at details. It can be hard to explain what each of the numbers means.

Zach Zook

Account Manager in Marketing at Momentum Christian Church (11-50 employees)

Vetted Review

2 years of experience

View profile

Easy to read, one page reporting makes Cyfe a winner

Rating: 10 out of 10

Incentivized

December 6, 2017

Use Cases and Deployment Scope

Our entire marketing department uses Cyfe to do our monthly reporting for our clients. The one-page dashboard makes it very easy for the clients to understand the data being presented to them. Easily being able to view the past month as well as current stats anytime during the month are also a valuable asset for us.

Pros

One page reporting - very easy for customers to understand
Color coordination - the green if increased, red if decreased color coding system makes it very easy to see with a quick glance how the statistics have changed versus the previous month
Easy to add additional sections to the dashboard
Lots of built in integration - Cyfe has integration built in for a number of the tools our company uses such as Google Analytics, Google Adwords, Facebook, Twitter, MailChimp, Constant Contact, and much much more

Cons

Sometimes the percentages in Cyfe seem off. We'll review the numbers month over month in Google Analytics and the same numbers are pulled into Cyfe, and yet Cyfe reports a different percentage
It would be nice if Cyfe had more styling and layout choices to brand it more to our company's style and look

Likelihood to Recommend

Cyfe is great for when you want a quick view of all of your statistics without having to log in to multiple sites to do so. It's quick to set up and easy to use, so it's great to use for a large corporate, small business, non-profit, or just a person who has an individual website.

Sharon A. Dawson, DTM

Marketing Manager in Marketing at TheeDesign (11-50 employees)

Vetted Review

3 years of experience

View profile

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