Cyfe, good at what it does, it just doesn't do everything.
Use Cases and Deployment Scope
We wanted to be able to view all of our marketing metrics in one central dashboard. Cyfe allowed us to do this. This helped keep tabs on the state of the organization as far as website traffic or other GA metrics, social media advertising metrics, and so on. It also pulled in Public Relations things like articles or press coverage through Google alerts feed.
Pros
- An extremely wide range of plugins is available. One reason we went with Cyfe is that we could incorporate all of our software solutions.
- Allows for a lot of customization through adding widgets, resizing them, and selection as to what.
- Extremely cost effective.
Cons
- It would be nice to show multiple metrics within one widget. I would like to be able to go into FB Ads and select my top metrics. Or Select only one campaign (instead of a cumulative of all). So, in that way, it needs more functionality and customization.
- Was not able to get other team members to use/see value in the dashboard to the same level I did. Some tips or resources from Cyfe on how to best use or integrate would be helpful.
Likelihood to Recommend
Cyfe might be for you if you are looking for a cost-effective way to display all of your marketing metrics in one place. If you are looking for a detailed, fine-tuned, niche, or extremely specific metrics, this might not be the best solution. Cyfe is good for a general health check-up of marketing, but not a finely tuned examination.
