Name: TechTarget Sales-Quality Leads
Author: TechTarget

Customer Success

Help Desk

Web and Video Conferencing

Customer Support

Java Technologies

Performance Testing

Development

Audit

Business Intelligence (BI)

Collaboration

Data Analytics  and BI Services

Data Discovery and Visualization

Dropshipping

Enterprise Generative AI

Enterprise

Accounting

Financial Research

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Job Board

Payroll

Recruitment Agency

Relocation

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

eLearning Content

Human Resources

3D Printing

Blockchain-as-a-Service (BaaS)

Bot Mitigation

Bug Bounty

Business Rules Management

Cloud Storage

Data Replication

Database Management

Desktop Management

DevSecOps

Disk Based Backup

Fraud Detection

Hadoop-Related

IT Alert Management

IT Infrastructure Monitoring

IT Professional Services

Integration Platform as a Service (iPaaS)

Mobile Data Security

Network Performance Monitoring

Process Mining

Secure Access Control

Service Desk Outsourcing

Smart Contracts

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Appointment Scheduling

Content Management

Email Marketing

Grant Management Software

IP Geolocation

Marketing Automation

Social Media Advertising

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Sales Acceleration

Sales Dialer

Sales

Cloud Access Security Brokers

User and Entity Behavior Analytics (UEBA)

Security

Agriculture

Donor Management

InsurTech

PCB Design

Scholarship Management

Shipping

Vertical-Specific

Find top rated software and services based on in-depth reviews from verified users. 400+ software categories including PaaS, NoSQL, BI, HR, and more.

TechTarget Priority Engine

TechTarget

6sense

ZoomInfo Sales

ZoomInfo

LinkedIn Sales Navigator

LinkedIn

DiscoverOrg (discontinued)

Discontinued Products

Lusha

Apollo.io

InsideView (discontinued)

D&B Hoovers

Dun  Bradstreet

LinkedIn Sales Navigator for Gmail

Data.com (discontinued)

TechTarget's Sales-Quality Leads is used to accelerate Inside Sales efforts by prioritizing resources against verified leads with a high likelihood to convert. It comes in two parts: Confirmed Projects delivers in-market buyers along with project intelligence to uncover potentially missed opportunities. And High-Quality Leads, which connects reps with early-stage prospects who have relevant technology challenges—and a confirmed need to solve them.

LinkedIn Sales Navigator is a sales intelligence software solution offered by LinkedIn.

Professional

Team

Lusha is a sales intelligence platform designed to help businesses get their next customers. The platform provides access to a compliant global database of companies and decision-makers, powered by insights from over 1.5 million users.

Premium

Scale

Free

TechTarget Sales-Quality Leads

Sales intelligence (SI) refers to technologies, applications and practices for the collection, integration, analysis, and presentation of information to help salespeople keep up to date with clients, prospect data and drive business.

Sales Intelligence

TechTarget aims to provide B2B companies with buyer intent, or behavioral data that can be used across marketing, sales, demand generation, and product marketing channels. The vendor collects intent information based on how site visitors interact with content across 100+ websites. TechTarget's primary offering is their intent data, called Priority Engine, and is available for marketing teams and sales team. The vendor also offers data analytics tools, a contact database, and marketing and advertising services.

Prospecting

Features related to generating leads and finding new contacts.

Advanced search

Users can search for prospects using advanced search logic and multiple criteria, across multiple platforms/databases.

Web browser extension

Allows users to search across the internet to find and capture new leads using a web browser extension.

Identification of new leads

Helps source leads at an acceptable rate, volume, and quality.

List quality

Lists generated by the tool are typically high quality.

Email contacts

Generates email contact information for leads.

Direct dial contacts

Generates direct dial contact information for leads.

List upload/download

Lists can be easily and quickly uploaded or downloaded from the platform.

Ideal customer targeting

Includes capabilities for determining ideal customer characteristics and targeting new prospects that match the ideal customer profile; this capability is automatic or semi-automatic.

LinkedIn integration

Data.com integration

Load time/data access

Provides fast and consistent access to lists and leads.

Reverse IP lookup

Allows users to identify unknown web visitors using reverse IP lookup; because they have expressed interest, newly identified visitors are considered prospects.

Sales Intelligence Data Standards

How well does the contact, company, and industry information provided by the SI tool meet the user’s needs? Is the availability and quality of data satisfactory?

Contact information

Information about individual contacts is available and high quality.

Industry information

Information about industries and markets is available and high quality.

Data Augmentation & Lead Qualification

Features around contact data management and lead intelligence.

Lead qualification process

Helps sales reps focus on the most promising leads (likely to convert) by ranking leads according to various rules and criteria. SI tools may take a semi-automatic, automatic, or self-scoring approach.

Smart lists and recommendations

Automatically segments and qualifies leads into dynamic smart lists; more advanced tools can make recommendations not only about which leads to follow up on, but when to follow up or with what material. Actionable intelligence.

Salesforce integration

Integrates with the Salesforce.com CRM platform.

Company/business profiles

Provides account-level information, including firmographics, business objectives, industry information, similar companies, and contact information for key decision-makers and influencers at a company. Gives sales reps context so they can deliver tailored sales pitches.

News updates

Tracks news related to accounts and contacts, such as acquisitions, market expansions, changes to leadership, etc.; adds relevant news updates to contact and/or company profiles.

Web traffic insights

Provides analytic insight around website interaction (aka behavioral or intent data). This may affect lead scoring and prioritization.

Prospect tracking/following

Allows users to “follow” particular leads or accounts, subscribing to receive updates on external events and changes to their position within the pipeline.

Alerts and reminders

Sends sales teams alerts/reminders about key happenings, opportunities, and recommended actions to take with leads.

Data hygiene

Helps users maintain clean lists and records, including duplicate management.

Automatic data refresh

Contact and company data are automatically kept up to date.

Filters and segmentation

Allows users to filter contacts and segment leads to explore data and create lists.

Notes

Allows users to attach notes to contact and company records.

Salesforce opportunity creation

Allows users to easily create an opportunity in Salesforce from within the SI tool.

Ability to append contact, lead, and account level data

Users can append records at the contact, lead, and/or account level.

Sales Intelligence Email Features

Features that support sending emails to leads, especially initial emails to a list of prospects. May gather additional sales intelligence based on email engagement, adding additional info to the contact record and/or contributing to lead prioritization.

Automated initial emails

Initial emails can be triggered to send to leads automatically.

Sales email templates

Users can create and share templates for emailing leads. May also include template testing capabilities, or other analytics that will recommend a template for a particular lead.

Sales landing pages

Users can create landing pages and link to landing pages in sales emails.

Engagement tracking

Allows users to track audience engagement with emails.

Append emails to records

Allows users to selectively or automatically append email threads and attachments to leads/contact records.

Gmail integration

Exchange integration

Integrates with Microsoft Exchange (Outlook).

Marketing automation integration

Integrates with a marketing automation system.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TechTarget Sales-Quality Leads

Overview

What is TechTarget Sales-Quality Leads?