TechTarget Priority Engine Information Reviews & Insights

Score9.8 out of 10

29 Reviews and Ratings

Community insights

TrustRadius Insights for TechTarget Priority Engine are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Business Problems Solved

TechTarget is a versatile platform that is widely used by various teams, such as marketing, sales, and sales development teams, to gather valuable information on target accounts. Users leverage TechTarget to identify potential leads and prospect into leads actively researching their company or competitors, enhancing their normal prospecting efforts. With the software, users can create profiles based on industry, business needs, and content categories, enabling them to develop specific nurture programs and targeted prospecting email messages.

Furthermore, TechTarget provides insights into key players and decision-makers within IT departments who are looking into the services provided. This allows users to engage in relevant conversations and tailor their outreach efforts accordingly. Additionally, the software helps track engagement with content, view prospect details, and determine the collateral they were viewing. By tracking outbound efforts made by marketing teams and monitoring intent signals from specific organizations, TechTarget enables effective prospecting and hyper-focused targeting for both marketing and sales teams.

One of the standout features of TechTarget is its Priority Engine functionality. The Marketing Department utilizes Priority Engine to identify high activity within certain companies and then passes along these hot leads to the Sales Team for follow-up. The tool also helps in identifying hot leads with high buying interest and intent, which can be integrated into other platforms for relevant messaging.

While TechTarget has proven to be a valuable resource for many users, some have noted that the data provided may not always align perfectly with their ideal customer profile. Despite this minor limitation, TechTarget remains an essential tool for researching companies' tech stacks, identifying active engagement or research related to relevant keywords, and uncovering potential upsell opportunities or red flags based on internet searches of current customers. Overall, TechTarget empowers users across multiple departments with valuable insights to enhance their prospecting efforts and drive targeted outreach campaigns.

Reviews

6 Reviews

Information

Ticky Tacky Tech Target

Rating: 7 out of 10

Incentivized

April 6, 2023

Use Cases and Deployment Scope

I used it to identify potential upsell sales opportunities, and red flags based on internet searches of current RingCentral customers. The main scope of my use case was to glean CCaaS opportunities, but also see if our customers might be comparison shopping, and looking for solutions we can provide, but they might not be aware of.

Pros

Gives insight into market trends and interests
Provides early warning of customer dissatisfaction with our company or a competitor
Offers excellent contact information
Provides sales leads based on specific interests being researched by businesses

Cons

It is not particularly intuitive
Too many steps to get where I need to go
Needs to provide more depth to help determine urgency and intent to buy
Response rate from contacting leads based on search behaviors was almost nil. This may be partially due to messaging on our end.

Likelihood to Recommend

The concept is solid. My experience with not being able to close the circle with our customers who's internet searches indicated interest in upgrading services and solutions my company can provide makes me question, the timeliness of the data, depth and specificity of search activity, and our approach to how we are following up on the data. Perhaps I would have benefitted by seeking more training on best practices.

Verified User

Strategist (Telecommunications company, 1001-5000 employees)

Vetted Review

1 year of experience

Outreach relevance to a prospect because of their tech stack

Rating: 9 out of 10

Incentivized

April 3, 2023

Use Cases and Deployment Scope

I use TechTarget every day to research companies' tech stacks and to see who is actively engaging or researching keywords where Alation is relevant.

Pros

Showing what tech stack they have: Snowflake, Databricks, etc
Shows an actual prospect that is researching keywords
Shows buying team members to reach out to

Cons

Would like to see other top accounts that are researching keywords relevant to Alation rather than looking up an individual company

Likelihood to Recommend

It is well suited to learn about the companies' tech stack so when I reach out to a prospect, my outreach is relevant

Amber Perrine

Sales Development Rep in Marketing at Alation (Computer Software, 501-1000 employees)

Vetted Review

View profile

TTPE Review// Sysdig - BDR

Rating: 8 out of 10

Incentivized

March 30, 2022

Use Cases and Deployment Scope

I use it to track outbounding efforts made by my team or marketing. If I am trying to put content in front of people then they show up in TechTarget Priority Engine, I know we are making headway. It's also great for intent signals from certain orgs.

Pros

Accurate Titles and Contact info
Robust data form multiple people in the org
Frequency of sending me reports that change a lot, so they are current.

Cons

Only sending titles that are relevant
Speed - the page is slow sometimes, so I avoid it on busy days
would be nice to shar profiles with someone on my team, like my AE

Likelihood to Recommend

Like I mentioned, I really like using it to track out bound efforts and see if there has been any headway. It's also great for knowing what is going on at an organization. If you are getting a lot of hits and intent signals, you can incorporate that into some messaging when actively prospecting into an account.

If you are solely just looking to get phone numbers, it's not the best

Verified User

Employee in Sales (Computer Software company, 201-500 employees)

Vetted Review

1 year of experience

TechTarget Review

Rating: 7 out of 10

Incentivized

March 17, 2022

Use Cases and Deployment Scope

I use TechTarget to prospect into leads that are actively researching my company or competitors. I leverage this tool regularly and find it very helpful in adding to my normal prospecting efforts.

Pros

Shows active contacts researching my company
Shows active contacts researching my competitors
Helps me identify whitespace within my territory

Cons

Better integration with Salesforce
Real time integration with LinkedIn
Weekly reports that plug directly into SalesLoft for automated prospecting efforts

Likelihood to Recommend

TechTarget is well suited for all sellers who are looking to augment their prospecting efforts. In my opinion, this is not a replacement for your traditional prospecting efforts, but more of an icing on the cake sort of a tool. It has come in handy on numerous occasions for me and has directly tied to increased pipeline generation in my territory.

Verified User

Account Manager in Sales (Computer Software company, 1001-5000 employees)

Vetted Review

2 years of experience

Priority Engine brings in pipeline efficiently

Rating: 8 out of 10

Incentivized

January 30, 2020

Use Cases and Deployment Scope

We created a number of profiles based on industry, business needs, and content categories. We then created specific nurture programs for these profiles and export new contacts into these programs every week. Priority engine is currently being used by our Marketing Department, but if there is high activity within a certain company our TechTarget contacts let us know and we pass that along to the Sales Team. With this process built out, we are able to get in front of new contacts we otherwise would not have known about and target them with relevant content based on their needs.

Pros

The export function of priority engine is very easy to use.
Our team at TechTarget is always super helpful and eager to help us execute new campaigns.

Cons

More filters and options for profiles. Also, suggestions based on current profiles.
Integration into Engagio would be nice.

Likelihood to Recommend

The nurtures have worked really well. It's one upload I do every week that doesn't take a lot of time but brings in a lot of pipelines. Because our Sales Team has so many applications, the emails about specific accounts that are more engaged can get lost in translation.

davi schmidt

Manager of Demand Generation at Smarsh (Computer Software, 201-500 employees)

Vetted Review

3 years of experience

Targeted Accounts for Prospecting

Rating: 7 out of 10

Incentivized

January 15, 2020

Use Cases and Deployment Scope

The sales development team and sales reps that we support both utilize TechTarget to identify targeted accounts within the territories that we are responsible for working. It helps us find companies in our territory that are either researching our solution and visiting our website or similar companies' offerings. We can also find appropriate contacts at those companies and more information at the companies we are researching.

Pros

Automated emails to users.
Targeted companies.

Cons

Targeted contacts.
Relevant information for research.

Likelihood to Recommend

The best areas that TechTarget has been helpful is the daily/weekly emails with potential targeted accounts that may be interested in finding out more about our offerings or could be researching the industry that we support. Scenarios, where it might be less appropriate, would be finding specific contacts and decision-makers at those companies as that takes more research.

Kyle Scagnelli

Enterprise Sales Development Representative in Sales at Talkdesk (Computer Software, 501-1000 employees)

Vetted Review

1 year of experience

View profile

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