TrustRadius Insights for TapClicks are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.
Pros
Customizable Dashboards: Users have found the customizable dashboards of TapClicks easy to set up and manage, with multiple reviewers stating this as a positive aspect. They appreciate being able to export and modify the dashboards as needed, providing flexibility in visualizing data.
Import Wizard Feature: The Import Wizard feature has been highly valued by users for its ability to include custom data points in reports. After a short learning curve, users have been able to import data on a weekly basis for comprehensive reports that showcase both marketing trends and business results. Several reviewers have mentioned this as a significant advantage.
Ability to Manage Client Groups and Clusters: The ability to manage client groups and clusters within TapClicks has been considered vital by users for reporting purposes. They find it easy to organize clients according to their company structure using the offered structure of business units, groups of client groups, and client groups. This feature has received positive feedback from multiple reviewers.
We use TapClicks for our advertisers. Before TapClicks, my colleagues simply sent out Excel reports in the form of a table. There were little analytics. We were not able to compete with the upcoming agencies which provide clients with BI solutions tools. Our sales representatives and clients are very impressed once I have introduced them to TapClicks.
Pros
Abundance of widgets for building dashboard templates.
It offers the structure of business units, groups of client groups and client groups etc which makes it easy to organize the clients according to our company structure.
The dashboards are easy to modify.
Sections and dashboards can be copied/duplicated for use in other dashboards.
Users are assigned profiles to make the appropriate dashboards available to them
A lot of data sources' APIs have already been built.
Report Studio makes Powerpoint presentation much easier.
Cons
Bar charts and pie charts are not sorted in descending/ascending order. They are in alphabetical order.
Steep learning curve
Likelihood to Recommend
It is well suited for organizations without the proper staffing of data scientists or analysts because no knowledge of Python or even SQL is needed. They do everything behind the scene for you. I know there may be other BI tools which are highly rated, too. However, they may not meet the needs of a publisher like us because they don't have the API connections built. Building a connection takes time and I learned it the hard way. It may not be a good solution if you don't have enough budget or a lot of clients because they charge by each active client.
We currently use TapClicks to analyse and report on our own and our customers' activities on digital marketing efforts.
Pros
TapClicks gathers vast amounts of datasets into one overview with the ability to drill or filter down to details when needed.
TapClicks has an extensive lists of integrations that are simple to click and point to set-up and just work in literarily seconds.
As far as a reporting tool, TapClicks provides us with customisable reports that pull out the data and visualizations we need. It saves us hours of work.
When new datasets or integrations are available, requested or need improvement, TapClicks delivers fast and with quality in their product release cycle.
Cons
While visualizations are plentiful and more are added regularly, it still could look more beautiful - especially when exported to a PDF.
Sorry to say, but seeing how PowerPoint still is a standard within presenting reports, it would have been a wonderful thing if we could export reports to a PowerPoint template.
Setting up and altering setup could have been more intuitive.
Likelihood to Recommend
We use TapClicks for analytics and even more so for reporting on digital marketing efforts and advertising both for ourselves and our customers. For this purpose, and especially if you don't want to spend loads of time and costs on making custom integrations, TapClicks works beautifully.
It is used only in our department. It helps our team aggregate data for our clients so we can send them 1 full report on all of their digital media campaigns running. We also use it to check optimization across platforms and enables us to move money around more quickly based on performance.
Pros
They integrate with a lot of different programs.
They are open to suggestions and changes you would like to see in the platform.
Cons
There are a lot of bugs.
The support team isn't as responsive as we would like them to be.
Likelihood to Recommend
TapClicks is great if you have a variety of campaigns running on different digital platforms for multiple clients. If you're only measuring data on 1-2 platforms, it might not be as cost effective.
VU
Verified User
Director in Marketing (Online Media company, 11-50 employees)
I worked with DFM, and we leveraged TapClicks as the analytical platform for our automotive product. We upsold the platform to dealers as well. The analytics platform solved a need for us to consolidate reporting from DFP, exchanges, email partners, Craig's List, social platforms, all into one consolidated reporting solution for clients.
Pros
Tap's ability to integrate and build APIs is world class
The elegant presentation of data puts function and form into action and allows you to convey complexity to clients without overwhelming.
The team is great at innovating and responding to customer needs.
Cons
The rankings for leads needs to continue to be refined
Likelihood to Recommend
TapClicks is strongest in its ability to pull together data from integrated campaigns. For a client trying to pull together complex results, the platform provides real-time results to allow for optimization.
VU
Verified User
Director in Sales (Media Production company, 10,001+ employees)
TapClicks is being used by our Campaign Managers for DSP sales. The platform is also being used by sales reps to see performance of all digital campaigns-DSP and also digital buys on our digital platforms. The main problem it solves is reporting on monthly campaigns and also automatic weekly status reports to clients and/or sales reps.
Pros
Integration with DSP platforms is very simple.
Our account manager with TAP does an exceptional job of keeping in touch with us and helping if there is any issue.
TAP has a great dashboard and is very User Friendly
Cons
Additional reporting for Ad Words
Likelihood to Recommend
TapClicks is well suited for any ad agency using multiple platforms for easy of reporting and campaign performance reviews.
VU
Verified User
Manager in Sales (Newspapers company, 501-1000 employees)