TrustRadius Insights for TapClicks are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.
Pros
Customizable Dashboards: Users have found the customizable dashboards of TapClicks easy to set up and manage, with multiple reviewers stating this as a positive aspect. They appreciate being able to export and modify the dashboards as needed, providing flexibility in visualizing data.
Import Wizard Feature: The Import Wizard feature has been highly valued by users for its ability to include custom data points in reports. After a short learning curve, users have been able to import data on a weekly basis for comprehensive reports that showcase both marketing trends and business results. Several reviewers have mentioned this as a significant advantage.
Ability to Manage Client Groups and Clusters: The ability to manage client groups and clusters within TapClicks has been considered vital by users for reporting purposes. They find it easy to organize clients according to their company structure using the offered structure of business units, groups of client groups, and client groups. This feature has received positive feedback from multiple reviewers.
We use TapClicks for performance marketing reporting. Tapclicks allow us to create multi-channel reports at the click of a button and connect as many platforms as needed such as Microsoft Ads, Google Ads, Facebook Ads, and Tiktok. We also use TapClicks to create Dashboards for our partners for them to have live access to metrics and campaign performance for all the clients at once.
Pros
Dashboard design and creation
Multi-channel performance reporting
Integration to most advertising platforms.
Cons
Pricing for small portfolios.
More templates available
More tutorials needed
Likelihood to Recommend
Its very easy to get started with a report for the first time, you connect your platforms, design off of a template and select you clients desired KPIs.
We use TapClicks for our advertisers. Before TapClicks, my colleagues simply sent out Excel reports in the form of a table. There were little analytics. We were not able to compete with the upcoming agencies which provide clients with BI solutions tools. Our sales representatives and clients are very impressed once I have introduced them to TapClicks.
Pros
Abundance of widgets for building dashboard templates.
It offers the structure of business units, groups of client groups and client groups etc which makes it easy to organize the clients according to our company structure.
The dashboards are easy to modify.
Sections and dashboards can be copied/duplicated for use in other dashboards.
Users are assigned profiles to make the appropriate dashboards available to them
A lot of data sources' APIs have already been built.
Report Studio makes Powerpoint presentation much easier.
Cons
Bar charts and pie charts are not sorted in descending/ascending order. They are in alphabetical order.
Steep learning curve
Likelihood to Recommend
It is well suited for organizations without the proper staffing of data scientists or analysts because no knowledge of Python or even SQL is needed. They do everything behind the scene for you. I know there may be other BI tools which are highly rated, too. However, they may not meet the needs of a publisher like us because they don't have the API connections built. Building a connection takes time and I learned it the hard way. It may not be a good solution if you don't have enough budget or a lot of clients because they charge by each active client.
I've been using TapClicks for the last year and it has been very helpful to distribute the actual reports to my clients, helping them to access their campaigns in real time and make better decisions to manage their budgets. The workflow between our clients has been improved exponentially.
Pros
Get different profiles to every client.
Concentrate all data in one place.
Integration with everybody's traffic source.
Cons
Not cheap.
Can't use a flat rate if you have a lot of clients.
Likelihood to Recommend
TapClicks is a great solution when you need to have the whole of your data in located in one place and bring access to everybody who need to make decisions over the campaigns. We concentrate the data as administrators and then we decide who needs to see certain parts of that data and who doesn't.
VU
Verified User
Director in Marketing (Marketing and Advertising company, 51-200 employees)
It is being used in the Marketing department and for monthly data visualizations for the purpose of monthly marketing operational metrics.
Pros
Flexibility and versatility of data visulaizations
Feature rich
Can identify trends fairly easily
Cons
Extremely laborious in set-up
Little in the way of tech support
Difficulty in pulling programmatic advertising data from various publishers and 3rd part ad platforms
Likelihood to Recommend
Birds-eye view metrics for monthly reporting = well suited
If you are rushed for time and have less time to dedicate for set-up, it is not an ideal solution
We use TapClicks to provide data to our clients who use a mobile web product that we offer in the HR space. It is only being used in the analytics department for client services purposes. It allows us to give clients direct insight into numbers and circumvents our team from constantly having to send reports and updates out.
Pros
It's a very good looking dashboard compared to others I looked at.
The way you can structure clients and users is excellent.
The customization feature is quite easy to use.
Cons
Scrolling on the dashboards is terrible. If you are using a mouse to scroll it constantly scrolls through the different widgets rather than just the dashboard. This is especially bad for maps.
There seems to be little bugs that pop up out of nowhere. For example, right now a widget of mine says that there is no data for the specified time frame when I know there is.
Setting up reports is not very straightforward.
Likelihood to Recommend
TapClicks is great for a basic reporting tool. I use it to as a tool for clients to be able to see data without having to be set up in Google Analytics. It's sort of a step up from Google Analytics dashboards. I have found that this is not a tool that allows you to manipulate the data in any way. It's a dashboard that is very well priced and not hard to use like some others out there.
VU
Verified User
Team Lead in Research & Development (Marketing and Advertising company, 51-200 employees)
TapClicks is being used by our Campaign Managers for DSP sales. The platform is also being used by sales reps to see performance of all digital campaigns-DSP and also digital buys on our digital platforms. The main problem it solves is reporting on monthly campaigns and also automatic weekly status reports to clients and/or sales reps.
Pros
Integration with DSP platforms is very simple.
Our account manager with TAP does an exceptional job of keeping in touch with us and helping if there is any issue.
TAP has a great dashboard and is very User Friendly
Cons
Additional reporting for Ad Words
Likelihood to Recommend
TapClicks is well suited for any ad agency using multiple platforms for easy of reporting and campaign performance reviews.
VU
Verified User
Manager in Sales (Newspapers company, 501-1000 employees)