Talkwalker by Hootsuite Professional, Scientific, and Technical Services Reviews & Insights

Score9.1 out of 10

42 Reviews and Ratings

Community insights

TrustRadius Insights for Talkwalker by Hootsuite are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Business Problems Solved

Talkwalker is a versatile tool that offers a range of use cases across different industries. Communications Insight teams have found it invaluable for supporting client briefs and evaluating global owned and earned media spaces. The software's ability to track mentions, news, competitors, and potential backlinks, even with a limited budget, has been highly praised by digital marketers. A consultancy has successfully used Talkwalker to implement and optimize media measurement systems for PR agencies and companies. Marketing and communications teams rely on the platform for social media analytics, influencer marketing, web analytics, social media listening, and competitor analysis. With real-time updates and crisis management features, Talkwalker keeps stakeholders informed during critical moments while generating informative reports.

The software's brand monitoring capabilities have been widely appreciated by users as it allows for the monitoring of brand mentions and backlinks from across the internet. By identifying key opinion leaders through metrics such as followers, engagement, and reach, Talkwalker helps businesses connect with influential voices. The ability to listen to conversations on social media platforms enables marketers to understand customer insights and unmet needs. The flexibility of boolean searches makes it possible to monitor both niche and broader topics efficiently.

Talkwalker has become an instrumental ally in various scenarios. It can supplement or replace traditional desk research by monitoring crisis situations and keeping an eye on general brand reputation issues. The software excels in its ability to identify increased engagement with negative reputation mentions, influencers, and compare past and present events on volume and sentiment. By performing social listening analytics, Talkwalker assists in measuring the impact of social efforts, campaigns, and influencer partnerships effectively. Moreover, it plays a crucial role in understanding cultural, social, and political moments by keeping track of critical conversations.

Overall, Talkwalker proves to be a valuable asset for businesses across industries. Whether monitoring social media for mentions of individuals and companies or tracking brand conversations and mentions for clients at scale, Talkwalker empowers users to identify issues and track brand perception changes over time. With features that cater to brand safety, content optimization, and brand tracking, Talkwalker is a comprehensive solution for businesses seeking to gain insights, measure sentiment, and stay informed about their online presence.

Talkwalker by Hootsuite Reviews

8 Reviews

Professional, Scientific, and Technical ServicesInformation Technology & Services1Marketing & Advertising3Market Research2Public Relations & Communications2

Talkwalker - A worthy addition to a social intelligence tool kit

Rating: 8 out of 10

Incentivized

February 25, 2022

Use Cases and Deployment Scope

We use Talkwalker to perform social listening analytics across a roster of our clients to monitor brand health, measure sentiment, identify potential crises, and reveal themes in audience conversation. Many of our scopes require regular social media monitoring to measure the impact of social efforts, campaigns, influencer partnerships, etc. Especially in the past year, our use of Talkwalker quick search has been instrumental in helping us keep our finger on the pulse of critical conversations that aren't specifically tied to one of our clients but can help our clients understand cultural/social/political moments.

Pros

Sentiment Analysis.
Visualizations.
Dashboard Creation and Sharing.

Cons

A recent update has made adding filters to the dashboard far more convoluted than necessary.
Many metrics are displayed as "3.4M", it would be great if you could hover over that number to see the full "3,371,000".
The tagging feature is buggy and often needs to be done twice to tag the mentions applied in the rule.

Likelihood to Recommend

I would more likely recommend Talkwalker for someone who is monitoring many topics across one brand, as opposed to monitoring many brands and topics together. Talkwalker's strengths lie in comparing topics against each other. Talkwalker is also great when a client prefers to see a dashboard that is constantly reloading with new data but it can be harder to use in the topic analysis when comparing across several topics.

Verified User

Analyst in Social Media (Marketing & Advertising company, 201-500 employees)

Vetted Review

3 years of experience

Immediate Impact on our Business with Brand Monitoring Services

Rating: 8 out of 10

Incentivized

February 23, 2022

Use Cases and Deployment Scope

We use talkwalker internally to manage and monitor brand conversations and mentions for our clients at scale - we're able to quickly identify issues or problems that need to be addressed by our clients and track how brand perception changes over time. We also use talkwalker for their mentions feature which can track mentions of product, brand, employees, etc based on the custom filters setup.

Pros

Brand Management
Trend Analysis
Market Research

Cons

Improvements to Free Tools to supplement paid subscriptions
Talkwalker Alerts

Likelihood to Recommend

We've seen great success setting up custom alerts for all of our clients to track brand mentions and monitor brand sentiment over time. We can also use their market research & trend assessments to improve targeting capabilities and ensure we're focused on priority topics online. It's helped us to get in front of the right customers more often.

Verified User

Manager in Marketing (Marketing & Advertising company, 201-500 employees)

Vetted Review

5 years of experience

A 360º tool for those looking for a long-term tool to answer their social intelligence needs

Rating: 9 out of 10

Incentivized

February 23, 2022

Use Cases and Deployment Scope

We use Talkwalker across the organization as part of our Tool Stack: Monitoring - track relevant reputational topics that have an impact on our clients, both positive and negative drivers. The alerts features allow us to receive an email with the topics growing in terms of results, although we keep active monitoring daily. Influencer Identification - by tracking the industry and category of interest we are able to identify the key opinion leaders not only by the volume of followers. We can combine multiple metrics available in the platform, such as the number of posts done within the topic, engagement, and reach, to select the most suitable influencers to meet our clients' needs. Customer Insights - understand key moments of consumption and unmet needs by listening to what people are sharing on social media platforms about a theme/brand/product/service. Understanding not only what they are saying, but also who is behind the conversations, thanks to anonymized customer information the tool provides. We are also able to answer less common business questions from our clients as the tool is quite flexible in terms of boolean searches. We are able to listen to what people are saying no matter if it is a very niche topic or a broader one. We are able to collect the relevant results and forensically analyze the drivers of the conversation.

Pros

Boolean searches are flexible, including a lot of advanced boolean terms
Multiple types of data visualization, both during topic analysis and also in dashboards
Filter options, especially the Custom Filters and Custom Tags
AI feature allows us to save time cleaning data or manually tagging specific themes

Cons

Tracking some social platforms, such as LinkedIn
Improving forum coverage in non-English markets
I'd like to be able to nest the "NEAR/x" operator two times in a query when defining some setups

Likelihood to Recommend

Talkwalker is well suited for big companies and agencies that are looking for a long-term solution to keep track of the industry and/or their brands and key competitors. While setup requires a bit of dedication (especially in terms of custom filters and tags), once it's done, the tool will give the user a lot of flexibility to analyze the conversations and find the relevant results that answer the business questions. Companies just looking for a tool to track a short time period, or simple things like Twitter hashtags, won't take advantage of the full capabilities of this tool. Therefore, they could feel frustrated when comparing the outcomes/usage versus the costs.

Verified User

Director in Research & Development (Market Research company, 11-50 employees)

Vetted Review

3 years of experience

Talkwalker Review

Rating: 10 out of 10

Incentivized

January 18, 2020

Use Cases and Deployment Scope

Marketing and communications teams across the globe use Talkwalker for a wide variety of use cases. These range from social media analytics, influencer marketing, web analytics, and most importantly for social media listening and competitor analysis. Talkwalker really helps to get real-time updates and alerts during crisis management and helps to keep the stakeholders informed and generate reports accordingly.

Pros

Real time monitoring.
Social media analytics.

Cons

Missing LinkedIn and Facebook real time monitoring.
Easier application of conditions in topic set up.

Likelihood to Recommend

Talkwalker is well suited for real-time crisis management on specific topics and report generations for stakeholders. Talkwalker isn't suited much for social analytics.

Vishal Wadkar

Digital Marketing Manager in Social Media at Capgemini (Information Technology & Services, 10,001+ employees)

Vetted Review

3 years of experience

View profile

TalkWalker Free Alerts Are a No-Brainer for Small Businesses

Rating: 9 out of 10

Incentivized

November 29, 2019

Use Cases and Deployment Scope

I currently use Talkwalker to monitor social media for mentions of me and my company. It helps me stay abreast of what's happening on different social media channels. Social listening is becoming increasingly important as we need to be aware of who is talking about us and what they are saying.

Pros

Talkwalker helps you monitor online mentions so you can stay aware of what's being said about your company. Social listening is more important than ever.
Talkwalker also helps you delve deeper into the social insights to track patterns and give you data that can be helpful in the future as you plan your marketing efforts.
Talkwalker is one of the only products like it that incorporates AI and is, according to some, on the cutting edge in its field.

Cons

I find that the social mention reports I get are sometimes off-target. So it could do a better job of tailoring them to me and my company specifically.
If anything, there may be too much data. You need to discern what's most useful for you. It could be overwhelming until you do.
It's pretty expensive. Good, but expensive.

Likelihood to Recommend

The free Talkwalker alerts are accessible to everyone and a nice way to try to keep track of who is talking about you online. The paid version is expensive so it wouldn't be a fit for smaller businesses. For larger businesses that can invest the time to learn to use the tool, Talkwalker could be a trusted resource.

Verified User

Consultant in Marketing (Public Relations and Communications company, 1-10 employees)

Vetted Review

1 year of experience

Powerful all round monitoring and analysis suite

Rating: 10 out of 10

Incentivized

March 29, 2018

Use Cases and Deployment Scope

Talkwalker is primarily used in Ebiquity's Communications Insight team, supporting client briefs from a range of verticals. The tool is also used to support and measure the success our own in-house marketing effort as well as supplement work conducted by other teams in the company. The Communications Insight team helps brands make sense of the world around them in all media: how they are they portraying themselves in paid media, how do they used owned media assets to support this portrayal and how do we as consumers respond to this image and our interaction with the brand. Talkwalker helps us effectively evaluate the owned and earned media spaces, at a global scale, so we can give clients a complete overview of their - and their competitors' - media activities in a holistic way.

Pros

Truly global listening platform - monitor a deep range of media types from all over the world. Particularly strong in supporting competitive monitoring and analysis briefs across regions and countries. It monitors content in original language which I believe is a very strong monitoring factor.
Easy to use yet powerful dashboard visualisations - the dashboard interface is among the best I have seen. While it can accomplish many things, and under the hood is a very powerful and complex tool, the user interface is very intuitive, slick, quick and packed with all the KPIs you could want.
Customisation of the tool is a great feature. You can build your own dashboard and reporting spaces to suit your needs. You can schedule alerts from the system in a variety of outputs to keep you up to date with the latest events.
Customer support & technological advancement - the team at Talkwalker are highly proficient, always willing to support our every need, however big or small. Talkwalker aim to release around 4 software updates each year which means the platform is always full of the latest data visualisations and monitoring technologies
Having 'traditional' media monitored alongside social as well as owned media assets in one dashboard space is invaluable to help brands understand where their media footprint lies and how they perform in each media set, relative to the others.
AI - Talkwalker has introduced greater AI capabilities recently which means the capability of the tool in monitoring is ever-increasing, and the accuracy of targeting content and sentiment analysis is improving. The Visual Insights and image recognition technology is a really strong feature, and a very welcome addition to the monitoring aspect

Cons

The sentiment analysis has improved vastly in recent months - the adoption of AI and machine learning has greatly helped - but there is always room for improvement. Having said that, I don't believe there is any listening tool out there which can claim to be totally accurate in this regard
While the user interface is intuitive, to first-time users the idea of programming searches and manipulating the dashboard space may seem daunting, purely because it is so comprehensive, powerful and has such deep capability. Trust me, it becomes second nature to use very quickly!
Ability to adopt and monitor new social networks - Talkwalker has worked hard to include social platforms from China in recent months. Given that the nature of social media use is always evolving, it would be good to see these platforms added to the media mix as quickly as possible

Likelihood to Recommend

We do a lot of global competitive monitoring so Talkwalker is particularly well suited for this task. The ability to unlock historical content quickly is also a strength as we are often required to take a retrospective look at brand activity in the media. Competitive benchmarking is a strong point of the tool and the sheer quantity of media titles available (150m+) means we can rely on Talkwalker to gather a comprehensive sample of content and apply a strong set of KPIs to it. While Talkwalker's strength is in monitoring and analysis, it does not feature any publishing capabilities (except without third party plug in via Hootsuite, I believe), so any marketers wishing to monitor and publish may find it lacking on that front.

Jeremy Cowles

Senior Strategist in Professional Services at Ebiquity plc (Marketing and Advertising, 501-1000 employees)

Vetted Review

3 years of experience

View profile

Talkwalker with Me!

Rating: 10 out of 10

Incentivized

April 5, 2016

Use Cases and Deployment Scope

We use Talkwalker in a few different ways: as a supplement or replacement to traditional desk research, monitoring crises situations, and keeping an eye on general brand reputation issues. We have been experimenting with a variety of uses and trying to find new and interesting ways to leverage the big data searches that are available through Talkwalker. We've been using it as a sort of canary in the coal mine to be alerted to increased engagement with negative reputation mentions, identifying influencers, and comparing past and present events on volume and sentiment.

Pros

The Boolean capabilities on the system are incredible. They're not only thorough but address things I never would have though possible, such as metrics. This allows a search to be as particular as you want it, especially if what the client is looking for is difficult to narrow down.
Their customer service is wonderful. Everyone is very accommodating, kind, and willing to receive suggestions or criticisms as they come. The company is looking to improve in every way they can, and wants feedback.
The tool is very flexible. There are many roads to the same place, which allows the data to be sliced and diced in all the ways the client needs with relative ease.

Cons

The system is complicated. With everything that you're able to do, it does come at the cost of simplicity. It definitely requires training and a high level of expertise to properly leverage what it can do.
The system can be slow. If you "ask" it to do too many things at once, it can get hung up and do the spin of doom.

Likelihood to Recommend

I think the scenarios where there are big, broad ideas that the client wants to follow, such as an entire industry or social issue, then drill down to see where they and their competitors fit. Having the big data aspect allows for more insights in the long run, as the broader search can draw in things that wouldn't normally turn up in regular research, such as side conversations and influencers within the social community.

Verified User

Consultant in Information Technology (Market Research company, 51-200 employees)

Vetted Review

1 year of experience

Talkwalker: a product I recommend to my clients

Rating: 10 out of 10

May 18, 2015

Use Cases and Deployment Scope

Before reviewing Talkwalker, let me describe my activity. I am the founder of suntriangle insights, a consultancy that helps PR agencies and companies implement and optimize their media measurement systems. In that capacity, I have tested innumerable traditional and social media monitoring and analysis platforms, including all of Talkwalker's major competitors.

Pros

UX: the product is incredibly easy and intuitive to learn, use and navigate
Content: great job at incorporating social, online, and broadcast feeds, with ever more sources being added to the mix
Analytics: one word: WOW. All major online and social media metrics are tracked within the platform and can be added to any report
Dashboards & reports: incredibly easy and flexible to build, customize, and ,modify dashboards and publish reports
Compatibility with other platforms and external analytics engines: Talkwalker is extremely flexible and comprehensive in how it makes data available to use in other platforms, from programmatic access to downloads in pretty much every available format.
Search, sorting and filtering: top notch. Talkwalker has endless filtering and sorting capabilities, making it extremely easy to zero in on relevant coverage and filter out noise.

Cons

Human analysis: programs built around human analysis tend to require advanced custom scoring options. These exist in Talkwalker, but using can become a little cumbersome when analyzing large quantities of articles. Then again, Talkwalker's exporting capabilities make it easy to feed the content into a specialized scoring platform.

Likelihood to Recommend

Talkwalker is particularly well-suited for people who want to monitor multiple media types at a time and rely on online and social media metrics to inform their decision-making.

Talkwalker's searching, filtering and sorting capabilities make it extremely easy for users who like to cross-references subsets of coverage to uncover actionable insights.

Philippe Sadron

Founder, suntriangle insights in Product Management at AMEC| the International Association for the Measurement and Evaluation of Communications (Public Relations and Communications, 1-10 employees)

Vetted Review

1 year of experience