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Talkwalker by Hootsuite Reviews & Insights

Score9.1 out of 10

42 Reviews and Ratings

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TrustRadius Insights for Talkwalker by Hootsuite are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Business Problems Solved

Talkwalker is a versatile tool that offers a range of use cases across different industries. Communications Insight teams have found it invaluable for supporting client briefs and evaluating global owned and earned media spaces. The software's ability to track mentions, news, competitors, and potential backlinks, even with a limited budget, has been highly praised by digital marketers. A consultancy has successfully used Talkwalker to implement and optimize media measurement systems for PR agencies and companies. Marketing and communications teams rely on the platform for social media analytics, influencer marketing, web analytics, social media listening, and competitor analysis. With real-time updates and crisis management features, Talkwalker keeps stakeholders informed during critical moments while generating informative reports.

The software's brand monitoring capabilities have been widely appreciated by users as it allows for the monitoring of brand mentions and backlinks from across the internet. By identifying key opinion leaders through metrics such as followers, engagement, and reach, Talkwalker helps businesses connect with influential voices. The ability to listen to conversations on social media platforms enables marketers to understand customer insights and unmet needs. The flexibility of boolean searches makes it possible to monitor both niche and broader topics efficiently.

Talkwalker has become an instrumental ally in various scenarios. It can supplement or replace traditional desk research by monitoring crisis situations and keeping an eye on general brand reputation issues. The software excels in its ability to identify increased engagement with negative reputation mentions, influencers, and compare past and present events on volume and sentiment. By performing social listening analytics, Talkwalker assists in measuring the impact of social efforts, campaigns, and influencer partnerships effectively. Moreover, it plays a crucial role in understanding cultural, social, and political moments by keeping track of critical conversations.

Overall, Talkwalker proves to be a valuable asset for businesses across industries. Whether monitoring social media for mentions of individuals and companies or tracking brand conversations and mentions for clients at scale, Talkwalker empowers users to identify issues and track brand perception changes over time. With features that cater to brand safety, content optimization, and brand tracking, Talkwalker is a comprehensive solution for businesses seeking to gain insights, measure sentiment, and stay informed about their online presence.

Talkwalker by Hootsuite Reviews

8 Reviews
Mid-sized Companies (51-1,000 employees)

Talkwalker - A worthy addition to a social intelligence tool kit

Rating: 8 out of 10
Incentivized

Use Cases and Deployment Scope

We use Talkwalker to perform social listening analytics across a roster of our clients to monitor brand health, measure sentiment, identify potential crises, and reveal themes in audience conversation. Many of our scopes require regular social media monitoring to measure the impact of social efforts, campaigns, influencer partnerships, etc. Especially in the past year, our use of Talkwalker quick search has been instrumental in helping us keep our finger on the pulse of critical conversations that aren't specifically tied to one of our clients but can help our clients understand cultural/social/political moments.

Pros

  • Sentiment Analysis.
  • Visualizations.
  • Dashboard Creation and Sharing.

Cons

  • A recent update has made adding filters to the dashboard far more convoluted than necessary.
  • Many metrics are displayed as "3.4M", it would be great if you could hover over that number to see the full "3,371,000".
  • The tagging feature is buggy and often needs to be done twice to tag the mentions applied in the rule.

Likelihood to Recommend

I would more likely recommend Talkwalker for someone who is monitoring many topics across one brand, as opposed to monitoring many brands and topics together. Talkwalker's strengths lie in comparing topics against each other. Talkwalker is also great when a client prefers to see a dashboard that is constantly reloading with new data but it can be harder to use in the topic analysis when comparing across several topics.
VU
Verified User
Analyst in Social Media (Marketing & Advertising company, 201-500 employees)
Vetted Review
Talkwalker by Hootsuite
3 years of experience

Immediate Impact on our Business with Brand Monitoring Services

Rating: 8 out of 10
Incentivized

Use Cases and Deployment Scope

We use talkwalker internally to manage and monitor brand conversations and mentions for our clients at scale - we're able to quickly identify issues or problems that need to be addressed by our clients and track how brand perception changes over time. We also use talkwalker for their mentions feature which can track mentions of product, brand, employees, etc based on the custom filters setup.

Pros

  • Brand Management
  • Trend Analysis
  • Market Research

Cons

  • Improvements to Free Tools to supplement paid subscriptions
  • Talkwalker Alerts

Likelihood to Recommend

We've seen great success setting up custom alerts for all of our clients to track brand mentions and monitor brand sentiment over time. We can also use their market research & trend assessments to improve targeting capabilities and ensure we're focused on priority topics online. It's helped us to get in front of the right customers more often.
VU
Verified User
Manager in Marketing (Marketing & Advertising company, 201-500 employees)
Vetted Review
Talkwalker by Hootsuite
5 years of experience

Talkwalker Review

Rating: 8 out of 10
Incentivized

Use Cases and Deployment Scope

We use Talkwalker as a social listening and insight tool. It helps us monitor what is being said about our company and what type of sentiment is being discussed in terms of our work. We find it very helpful when developing content and when we need to know and learn more about the market we are in.

Pros

  • In-depth reports
  • Previews listening
  • Customer support is great

Cons

  • Can be hard to master
  • Not as user-friendly for inexperienced social listeners
  • Slow response at times

Likelihood to Recommend

Talkwalker can be used in a lot of different scenarios. We are often featured in the press so it can help with that and what the response is from others whom we would not normally see. We can have a deeper understanding of our market and what the community or audience needs or wants to hear from us.
VU
Verified User
Employee in Marketing (Financial Services company, 51-200 employees)
Vetted Review
Talkwalker by Hootsuite
1 year of experience

Great Functionality & It's Free!

Rating: 8 out of 10
Incentivized

Use Cases and Deployment Scope

Talkwalker is currently being used by our Creative and Marketing teams. More specifically, our company uses Talkwalker for monitoring brand mentions and backlinks coming in from all across the internet. It addresses the main brand monitoring problem that our company has: it's difficult to know what other influencers and websites are saying about your brand without effective listening software.

Pros

  • Its email updates are convenient.
  • Your query can be very specific.
  • It has an unlimited amount of variations, even in the free version.

Cons

  • It does not catch everything.
  • Ineffective in certain cases.
  • Not very user-friendly.

Likelihood to Recommend

Talkwalker is especially well-suited for SEO newcomers whose main purpose is to get a general idea of what people are saying about them around the world and across the internet. Talkwalker is not very appropriate for more advanced SEO, particularly those who wish to capture upwards of 80% of brand mentions and backlinks.
NR
Nathan Richardson
SEO Specialist in Marketing at BambooHR (Computer Software, 201-500 employees)
Vetted Review
Talkwalker by Hootsuite
2 years of experience
View profile

One of the best FREE tools for digital marketers!

Rating: 10 out of 10
Incentivized

Use Cases and Deployment Scope

I use Talkwalker in combination with Google Alerts to track mentions, news, competitors' news and updates, backlinks, and potential backlinks. It's an extremely useful tool for every digital marketer out there especially if you have a zero budget.

Pros

  • Track the news on a particular topic in English or choose to get all news in every language
  • Track your brand's mentions
  • Track the backlink opportunities
  • Keep a close eye on your competition and their updates across the web

Cons

  • The tool is missing an option of excluding certain words and thus refining your search results.

Likelihood to Recommend

- Track your company's mentions on the web

- Spy on your competition

- Track your mentions

- Stay in-the-know by tracking the industry news and keywords

- Source the backlink opportunities

KN
Ksenia Newton
Digital Marketing Manager in Marketing at CrossCap (Computer Software, 51-200 employees)
Vetted Review
Talkwalker by Hootsuite
2 years of experience
View profile

Powerful all round monitoring and analysis suite

Rating: 10 out of 10
Incentivized

Use Cases and Deployment Scope

Talkwalker is primarily used in Ebiquity's Communications Insight team, supporting client briefs from a range of verticals. The tool is also used to support and measure the success our own in-house marketing effort as well as supplement work conducted by other teams in the company. The Communications Insight team helps brands make sense of the world around them in all media: how they are they portraying themselves in paid media, how do they used owned media assets to support this portrayal and how do we as consumers respond to this image and our interaction with the brand. Talkwalker helps us effectively evaluate the owned and earned media spaces, at a global scale, so we can give clients a complete overview of their - and their competitors' - media activities in a holistic way.

Pros

  • Truly global listening platform - monitor a deep range of media types from all over the world. Particularly strong in supporting competitive monitoring and analysis briefs across regions and countries. It monitors content in original language which I believe is a very strong monitoring factor.
  • Easy to use yet powerful dashboard visualisations - the dashboard interface is among the best I have seen. While it can accomplish many things, and under the hood is a very powerful and complex tool, the user interface is very intuitive, slick, quick and packed with all the KPIs you could want.
  • Customisation of the tool is a great feature. You can build your own dashboard and reporting spaces to suit your needs. You can schedule alerts from the system in a variety of outputs to keep you up to date with the latest events.
  • Customer support & technological advancement - the team at Talkwalker are highly proficient, always willing to support our every need, however big or small. Talkwalker aim to release around 4 software updates each year which means the platform is always full of the latest data visualisations and monitoring technologies
  • Having 'traditional' media monitored alongside social as well as owned media assets in one dashboard space is invaluable to help brands understand where their media footprint lies and how they perform in each media set, relative to the others.
  • AI - Talkwalker has introduced greater AI capabilities recently which means the capability of the tool in monitoring is ever-increasing, and the accuracy of targeting content and sentiment analysis is improving. The Visual Insights and image recognition technology is a really strong feature, and a very welcome addition to the monitoring aspect

Cons

  • The sentiment analysis has improved vastly in recent months - the adoption of AI and machine learning has greatly helped - but there is always room for improvement. Having said that, I don't believe there is any listening tool out there which can claim to be totally accurate in this regard
  • While the user interface is intuitive, to first-time users the idea of programming searches and manipulating the dashboard space may seem daunting, purely because it is so comprehensive, powerful and has such deep capability. Trust me, it becomes second nature to use very quickly!
  • Ability to adopt and monitor new social networks - Talkwalker has worked hard to include social platforms from China in recent months. Given that the nature of social media use is always evolving, it would be good to see these platforms added to the media mix as quickly as possible

Likelihood to Recommend

We do a lot of global competitive monitoring so Talkwalker is particularly well suited for this task. The ability to unlock historical content quickly is also a strength as we are often required to take a retrospective look at brand activity in the media. Competitive benchmarking is a strong point of the tool and the sheer quantity of media titles available (150m+) means we can rely on Talkwalker to gather a comprehensive sample of content and apply a strong set of KPIs to it. While Talkwalker's strength is in monitoring and analysis, it does not feature any publishing capabilities (except without third party plug in via Hootsuite, I believe), so any marketers wishing to monitor and publish may find it lacking on that front.
JC
Jeremy Cowles
Senior Strategist in Professional Services at Ebiquity plc (Marketing and Advertising, 501-1000 employees)
Vetted Review
Talkwalker by Hootsuite
3 years of experience
View profile

Talkwalker with Me!

Rating: 10 out of 10
Incentivized

Use Cases and Deployment Scope

We use Talkwalker in a few different ways: as a supplement or replacement to traditional desk research, monitoring crises situations, and keeping an eye on general brand reputation issues. We have been experimenting with a variety of uses and trying to find new and interesting ways to leverage the big data searches that are available through Talkwalker. We've been using it as a sort of canary in the coal mine to be alerted to increased engagement with negative reputation mentions, identifying influencers, and comparing past and present events on volume and sentiment.

Pros

  • The Boolean capabilities on the system are incredible. They're not only thorough but address things I never would have though possible, such as metrics. This allows a search to be as particular as you want it, especially if what the client is looking for is difficult to narrow down.
  • Their customer service is wonderful. Everyone is very accommodating, kind, and willing to receive suggestions or criticisms as they come. The company is looking to improve in every way they can, and wants feedback.
  • The tool is very flexible. There are many roads to the same place, which allows the data to be sliced and diced in all the ways the client needs with relative ease.

Cons

  • The system is complicated. With everything that you're able to do, it does come at the cost of simplicity. It definitely requires training and a high level of expertise to properly leverage what it can do.
  • The system can be slow. If you "ask" it to do too many things at once, it can get hung up and do the spin of doom.

Likelihood to Recommend

I think the scenarios where there are big, broad ideas that the client wants to follow, such as an entire industry or social issue, then drill down to see where they and their competitors fit. Having the big data aspect allows for more insights in the long run, as the broader search can draw in things that wouldn't normally turn up in regular research, such as side conversations and influencers within the social community.
VU
Verified User
Consultant in Information Technology (Market Research company, 51-200 employees)
Vetted Review
Talkwalker by Hootsuite
1 year of experience

Talkwalker a brilliant social media monitoring platform

Rating: 9 out of 10

Use Cases and Deployment Scope

We are reseller of the product on the Italian market.

Pros

  • Effective reporting capabilites
  • Ease of use, user friendliness
  • Flexibility

Cons

  • Talkwalker is basically a monitoring tool, so all functions are on the listen and analyze side of the equation. It's really powerful in that domain, but if you want to use it you should simply be aware of that.

Likelihood to Recommend

Brilliant for monitoring, not an engagement platform.
AC
Alessandro Cederle
Operations Director in Corporate at L'Eco della Stampa S.p.A. (Information Services, 201-500 employees)
Vetted Review
Reseller
Talkwalker by Hootsuite
3 years of experience