TrustRadius Insights for Tailwind are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.
Pros
User-Friendly Interface: Users have consistently praised the user-friendly interface of Tailwind, with many stating that it sets the software apart from other complicated and stressful programs in the market. The intuitive design makes scheduling posts, staying connected with the community, and navigating through various features effortless.
Helpful Tutorial Videos: Several reviewers have found the tutorial videos provided by Tailwind to be incredibly helpful in getting started and maximizing their use of the software. These step-by-step guides serve as valuable resources for understanding all the features and functionalities offered by Tailwind.
Effective Scheduling Tools: Many users appreciate Tailwind's powerful scheduling tools, including its ability to determine the best time to pin and automate pinning. This feature saves users guesswork and allows them to be more active on platforms like Pinterest. Additionally, users value being able to schedule pins at preferred times, reschedule pins automatically, and loop pins to ensure regular showcasing of their best content on boards.
We use Tailwind to schedule our Pinterest and Instagram posts well in advance. We also use it to collaborate with other business owners, bloggers, and influences to find unique and relevant content that our followers would enjoy and to share our content, that may be relevant to other businesses, in the same niche. Tailwind allows us to provide fresh and relevant content on a continual / regular schedule - something you can't always do when you are scheduling manually the day of.
Pros
Tailwind posts all of your scheduled "Pins" on Pinterest as "new" pins.
Tailwind provides appropriate, popular, and relevant hashtags when you schedule an Instagram post.
Tailwind's development team listens to its users and they are continually looking for ways to improve and optimize their platform.
Tailwind provides a lot of good tips and information on their YouTube channel about the best way to optimize your Pinterest account, and their application makes it super easy to do.
Cons
Occasionally Tailwind's load time is slow. If you have a large number of pins saved in drafts scrolling through the content and pages can be time-consuming.
Tailwind provides an amazing opportunity to collaborate with other bloggers, writers, business owners, influences, etc. through their "Tribes." However, the built-in chat feature, through which you communicate with fellow Tribe Members, can be hard to follow and keep up with -- so we oftentimes miss important messages from fellow tribe members.
If you're like us and want to check the link for every single pin that you "repin" to ensure you're not sending your readers to spam... it can be very time consuming because you have to make multiple clicks from within the scheduler to find out where the pin link directs you.
Likelihood to Recommend
Tailwind is perfect for users who want to grow their Pinterest or Instagram accounts. It is well suited for the person who likes to collaborate, plan ahead, schedule your social media in advance, and share your content with other users. It's a win/win for everyone involved. I can share content, provided by other tribe members, that I know my readers and followers will love and enjoy - which will keep them coming back for more. Likewise, I am able to share my content, and hopefully have another blogger or business owner, whose readers may enjoy and appreciate my content, share my content as well. Tailwind is really perfect for businesses or all sizes... even more appropriate for the 1-man-show who is trying to schedule it. Tailwind is lies suited for those who aren't tech savvy as some general teach savviness is required.
VU
Verified User
Partner in Corporate (Graphic Design company, 1-10 employees)
I use Tailwind to create and schedule my organization's Instagram posts. As a one-person marketing department for a small independent school, I have a lot of roles and responsibilities to juggle, and being able to batch schedule our Instagram posts is a huge help to me. Tailwind helps me be more thoughtful and strategic about our Instagram posts.
Pros
One of the very few tools that allows you to preschedule Instagram posts.
Suggested hashtag feature is very helpful.
Cons
I wish you could do multi-image posts on Instagram.
I would love even more depth in the suggested hashtag function, with clusters of related hashtags I could easily add.
Likelihood to Recommend
Tailwind is perfect for a small marketing shop where you simply need to be able to queue up Instagram posts. It works for Pinterest as well, but that's not a platform we use very often. It is very helpful to be able to plan out and visualize an entire IG series of posts in advance, and very few other scheduling platforms work with Instagram's API these days. I haven't delved deeply into the analytics tools, but I believe they would be very useful as well for a larger organization.
I sell sheet music on my education website and an overwhelming majority of my traffic comes from Pinterest. Like all things social media related, Pinterest has its method of preferring your pins to show to others and one way that it does this is by rewarding you the more active you are. This means that the more you pin, the more preference you get in other people's feeds. Tailwind helps you gain recognition on Pinterest by strategically pinning for you at set intervals throughout the day. I wanted to maximize my presence on Pinterest since this was the proven traffic source for my website so I tried out Tailwind to help promote my website.
Pros
Tailwind takes the guesswork out of when to know the best time to pin (there are higher yield pinning times and they have figured this out for you).
Tailwind automates pinning so you can receive preference from Pinterest as a more active user and have your pins shown to more people.
Tailwind also does it's best to reach out and educate you about how to get the most out of their service.
Cons
The honest truth is that I just did not see an increase in my sales which is the ultimate litmus test if a service is working. Maybe I just did not give it enough time? Maybe my market is just too small to receive the benefits from this service?
Also, I truly did not see dramatic increases in my page views. Nothing elevated to numbers that would have made it worthwhile for me to extend my free trial into a paid membership. Again, that could be for reasons listed above.
Likelihood to Recommend
Tailwind has mastered automation. They made it really easy to increase my presence on Pinterest. Along the way of my free trial, they sent really great tutorials about how to best use the service. This being said, they would be ideal for any brand that is looking to get noticed on social media. Facebook is pretty much a dying service in my opinion, and Pinterest is a huge platform where people go to discover. It is overlooked by many but definitely has some compelling stats to prove why it is a great place to get noticed and direct people to your website.
I use Tailwind to automatically post images to Pinterest. My marketing department generates more leads from Pinterest then any other social media channel. In addition to this, my website gets 10X more traffic from Pinterest. Since Pinterest is my #1 social media network, Tailwind plays a critical role in my marketing strategy.
Pros
Tailwind allows you to schedule your pins at times you feel would be most beneficial.
Tailwind allows you to reschedule pins automatically so that it saves you time.
There is a Tailwind Tribe that allows you to interact with other business to network and increase your follower count even more.
Cons
You can't upload an image from all of the screens so you have to keep switching from screen to screen.
There are not enough options for filtering previously posted pins.
The app could use some improvement. It is very cumbersome to add pins to your Tailwind queue.
Likelihood to Recommend
Tailwind is suited for any company that is serious about leveraging the power of Pinterest. Tailwind makes scheduling easy so it frees up a lot of your time. Tailwind will help you to grow your follower count and build important connections to other businesses if you are using Tribes. Tailwind also allows you to pin to Instagram, although this is still in beta.