Tableau is great for full funnel marketing analytics.
Use Cases and Deployment Scope
Tableau has allowed my team and cross-functional teams to build full-funnel marketing channel dashboards to monitor performance and daily trends. Before using Tableau, using in-house data sources was a siloed and long process. Tableau has enabled us to create robust dashboards, such as multiple-touch attribution and campaign-specific dashboards. The ease of use and automation have enabled my team and stakeholders to access data and make important optimizations across marketing channels easily.
Pros
- Automation
- Cross channel performance.
- Integrations with marketing platforms.
Cons
- Learning curve for some teams unfamiliar with UI.
- Loads time for various larger data set/dashboards.
- Real time data enablement.
Return on Investment
- Lower funnel KPI enablement.
- Full funnel revenue optimization.
- Lead to demo rate optimization.
Usability
Alternatives Considered
Looker Studio
Other Software Used
Looker Studio, Google Analytics, Snowplow Insights







