Sysomos, now part of Meltwater Professional, Scientific, and Technical Services Reviews & Insights

Score9.5 out of 10

103 Reviews and Ratings

Sysomos, now part of Meltwater Reviews

29 Reviews

Professional, Scientific, and Technical ServicesAccounting1Information Technology & Services1Management Consulting1Marketing & Advertising20Market Research2Public Relations & Communications3Research1

Best social media listening solution for consumer insight

Rating: 8 out of 10

Incentivized

August 14, 2021

Use Cases and Deployment Scope

I currently use Meltwater Social for consumer behavior analysis for my company. We do Social listening not only for the brand but also for competitors in the industry. It helps to mitigate crises and understand our customers. The tool is used by the research and marketing team. The marketing team generates leads using the tool. The tool generates consumer insights reports and gets the relevant leads.

Pros

Deep dive reports
Accounts service team
Preview listening

Cons

User interface
High loading time

Likelihood to Recommend

It can help with crisis reporting and understanding consumer sentiments. The tool also helps to create a marketing strategy which would increase the potential reach of the digital marketer. The tool is great for media monitoring where brands need to reply to complaints and other concerns. Meltwater Social provides automatic social listing reports which are useful for reporting.

Ravindra Sahu

Senior Social Media Manager in Marketing at Locobuzz (Marketing & Advertising, 5001-10,000 employees)

Vetted Review

4 years of experience

View profile

Klear: A Good Influencer Solution for the Price

Rating: 6 out of 10

Incentivized

January 19, 2020

Use Cases and Deployment Scope

I work on a small team at a mid-size advertising agency, where we manage and lead our clients' influencer marketing strategies and programs. We use Klear on a pretty regular basis (at least 2-3 times per week) to help identify influencers, execute programs and measure results. Before we started using Klear our team was doing all of our influencer identification manually (searching on Instagram, reading articles about the best "lifestyle" bloggers, etc.) so we really wanted a platform to help us streamline that process. We also liked Klear over other similar products because it was a self-service platform and it isn't an opt-in network, making the pool of influencers to vet as large or small as we need it to be. This was important because some of our clients run hyper-local campaigns, so we needed to be able to filter down and see results in a small city.

Pros

It's a very intuitive and user-friendly platform.
It provides the ability to gather actual, verified data (including IG Stories).

Cons

It rounds numbers to the nearest hundred (for instance, will report "1.4K Story views" rather than the true number).
I am based in the US and my representative is based in Israel, so there is a delay in response at times.

Likelihood to Recommend

Klear is great for doing some preliminary research when building out an influencer list. We've used it a lot for this and overall had pretty good success. We sometimes supplement with manual searching, but overall Klear has helped save a lot of time and labor on our end. I do prefer to manage influencer programs myself though, so I don't take advantage of the program's chat functionality, payroll capabilities, etc.

Verified User

Strategist in Marketing (Marketing and Advertising company, 51-200 employees)

Vetted Review

1 year of experience

Sysomos Social Listening Review

Rating: 6 out of 10

Incentivized

September 10, 2019

Use Cases and Deployment Scope

Sysomos was used by the prior agency I used to work at for social listening ad-hoc client requests, or tracking of mentions or conversations on a daily, weekly, or monthly basis. It helped provide insights on the volume of a certain conversation topic, about a brand, hashtags, crises, and more.

Pros

Social listening tracking and monitoring.
Sharing of voice analysis.
Brand voice analysis.

Cons

The user interface could be updated.
Ease of use - Overall, it's very hard to understand how to create new queries.
More webinars on uses for the tool.

Likelihood to Recommend

I would say that this is a fine tool for standard social listening tracking or monitoring. I would not say that it's top of class by any means, but it is sufficient and it gets the job done. I would like to see the interface get updated and new functions included.

Verified User

Manager in Social Media (Marketing and Advertising company, 51-200 employees)

Vetted Review

2 years of experience

Our experience working with Sysomos and Expion

Rating: 9 out of 10

Incentivized

December 13, 2018

Use Cases and Deployment Scope

I was first introduced into Sysomos Expion through their listening solution, a tool considered to be one of the most powerful in the market and one that served our needs to perfection. Fast forward when Sysomos acquired Expion, and our team quickly adopted the new addition to our family of tools with ease. What makes Expion unique is their quite robust solutions, including publishing our content from a centralized location, team collaboration and content review, and analytics. We easily track content and campaigns by adding unique tags to group published content. But our favorite feature to date is competitor tracking, and keywords monitoring.

Pros

Keywords and competitor monitoring/tracking
Content planning and publishing
Community engagement
Analytics and reporting

Cons

The tool is so powerful and filled with features that some of our new users got scared and got lost while trying to master the basics. Would love it if they can develop a beginners onboarding plan where team admins can disable certain features for new joiners until they become accustomed to the platform.

Likelihood to Recommend

We manage around 5 different brands, each with multiple channels on social media. Expion allowed us to not only manage them and plan our content with ease, but it also enabled our team to track the competition of each brand without much hassle. Our content planning and review were also elevated due to the powerful collaboration and planning available within the platform.

Verified User

Manager in Marketing (Marketing and Advertising company, 1001-5000 employees)

Vetted Review

4 years of experience

Sysomos MAP - Easy to Use Social Listening Tool

Rating: 8 out of 10

Incentivized

January 29, 2018

Use Cases and Deployment Scope

Sysomos MAP is typically used by the social team to provide initial listening into volume, trends, sentiment and authority around a conversation among social audiences. This includes research for new business efforts, competitive auditing, always-on social channel maintenance and internal comms. Different users access different functions within MAP and collectively, our team takes full advantage of the software's offerings.

Pros

Influencer bio search - detailed assessment of Twitter profiles
Authority scoring - filters out search results to identify influencers talking about a trend or brand
Facebook page analysis - fan insights, sentiment and top followers

Cons

Sentiment scoring could be more qualitative - typically the majority of sentiment is categorized as neutral
Logo search - searching social content by brand icons helps filter out irrelevant content
Context around negative sentiment - some words are categorized as negative when they are actually positive

Likelihood to Recommend

Sysomos Map is well suited for higher level social listening and gaining a sense of a competitive landscape, opportunities for brands to optimize their social messaging and identifying influencers discussing a particular product or trend.

Sysomos Map does not provide much value when looking into paid media activity, user emotion or channel activity beyond Twitter and Facebook.

Verified User

Director in Social Media (Marketing and Advertising company, 1001-5000 employees)

Vetted Review

4 years of experience

3 years with Sysomos MAP - what I've learned

Rating: 8 out of 10

Incentivized

August 29, 2017

Use Cases and Deployment Scope

We enable distributed use by users around our global business, though primary use is centered on key brand and PR users. Our priority is monitoring the impact of our brand in the marketplace, including through share of voice on strategic area of focus.

Pros

Ad-hoc research. During planning phase of a campaign it is a helpful tool to understand the marketplace, key influencers and topics that engage a target demographic.
Post-event hashtag analysis. Rapid generation of reporting on efficacy of a campaign, key voices, topics that resonated, viral reach and more.
User interface. Friendly and accessible enough to minimize training needs and enable decentralized access, though we have found some hand-holding is still required to get the most out of the platform.

Cons

Limited API access to some networks. Though this is hardly unique to Sysomos, the limited APIs provided by closed-networks like LinkedIn and Facebook, and others like Instagram, often disappoint our users, who may have unrealistic expectations as to what we can report on. In reality, Sysomos MAP is highly focused on Twitter, which is often not our core channel. Though Sysomos is bound by the limitations of the APIs provided, perhaps some creative innovation would enable limited but interesting observations. Identifying LinkedIn statuses that were simultaneously pushed to Twitter, for example, gives a window into that otherwise private world. Scraping of LinkedIn's trending topics might be revealing.
Sentiment analysis is automated and therefore only moderately accurate. Some advanced customization might enable us to get better results, perhaps by uploading custom dictionaries of positive, negative or neutral terms. For example to a loss-adjuster or insurer, many terms like flood, bankruptcy, damage, fraud risk etc may in fact be used positively as part of a marketing proposition or work undertaken ("X company insurance saved us from awful disaster"). Automated systems will always struggle with these. I wish I could make mass-edits to such inbound comments that would learn and persist.

Likelihood to Recommend

Highly effective to measure a Twitter campaign post-event or campaign, where there is a defined period of time and a pre-defined hashtag (or hashtags) to be measured. Limited at measuring closed networks such as Facebook and LinkedIn.

Verified User

Team Lead in Social Media (Accounting company, 10,001+ employees)

Vetted Review

3 years of experience

Sysomos MAPs your way to quick insight

Rating: 8 out of 10

Incentivized

April 14, 2016

Use Cases and Deployment Scope

We use Sysomos MAP as a way to get quick insights and numbers for a broad overview of a topic or issue. It can give ideas for volume and what potential irrelevancies may come in without going through a full set up of a monitoring project. It can also provide really good insights on influencer and interrelated communities identification, if that is something that is of use to the client. The tool is used primarily for desk research.

Pros

Influencer and communities identification is definitely a strong suit for the tool.
Quick analytics.
Historical data back a year.

Cons

It does not provide a visual for volume over time.
The visuals aren't excellent, and would require an export to create better looking graphics.
The interface isn't intuitive and sometimes requires clicking around to find things that seem like they should be under a different title.

Likelihood to Recommend

It is well suited to quick turn projects that require very little as far as specific data is concerned. If you're trying to dig into the mentions to garner insights, it can be difficult to view things and find the most relevant content. But if you're looking for broad overviews leveraging big data insights, it is excellent.

Kristen Squire

Taxonomist in Information Technology at Edelman Intelligence (Market Research, 51-200 employees)

Vetted Review

2 years of experience

View profile

Thumbs Up for Sysomos MAP

Rating: 9 out of 10

Incentivized

March 11, 2016

Use Cases and Deployment Scope

Sysomos MAP is used across the whole organization to measure impact of social media campaigns on Twitter. It is also used to find social influencers.

Pros

Brand mentions
Most retweeted posts
Comparison of one Twitter account to another

Cons

Expanding to other platforms, namely Instagram
Being able to weed out media members/organizations to find social influencers

Likelihood to Recommend

It is very well suited for Twitter campaigns. For Facebook and Instagram, you will have to measure manually.

Samantha Baier

Digital Strategist in Social Media at Taylor (Public Relations and Communications, 51-200 employees)

Vetted Review

2 years of experience

View profile

Sysomos - no-frills social listening on a budget

Rating: 3 out of 10

Incentivized

March 7, 2016

Use Cases and Deployment Scope

Sysomos is a very simple, easy to use product that returns social listening results within one year.

Its advantages are its ease of use, speed to return data, and unlimited number of queries.

Its disadvantages are its extremely simplistic analysis features. Pales in comparison to Crimson Hexagon for things like sentiment analysis, quality of visualizations, topic waves, topic clusters, etc etc etc. :) Number of users accounts is also limited so depending on your plan and how many people are using the tool you can get kicked out when other people log-in with the same credentials.

It has once NICE feature which is "Communities". This is a cluster analysis based on linguistic patterns. Frankly a GREAT feature, but the other features of the platform are so limited I can't recommend it.

Pros

Simple queries within 1 year
Quick to return data
Good at basic volume and sentiment

Cons

Low quality of visualizations
Poor filtering options for exploring drivers of positive / negative sentiment over time
Poor filtering options by platform / content source
Limited to 1 year of data
Limited number of concurrent users

Likelihood to Recommend

If you need a very simple, quick, efficient, and ease to use tool it will suffice. For more complex historical social listening you are better off with BrandWatch, Crimson Hexagon, or NetBase.

Alexander Liss

VP, Director of Analytics in Research & Development at Momentum Worldwide (Marketing and Advertising, 1001-5000 employees)

Vetted Review

11 years of experience

View profile

Gets the job done, but you can do better

Rating: 6 out of 10

Incentivized

February 19, 2016

Use Cases and Deployment Scope

I use Sysomos Expion to moderate and schedule a clients' social content. It is used by the department I work in for one client. The application allows me to moderate the numerous social pages in one place across Facebook, Twitter, and Google +. The feed within the app updates as content comes in from fans and followers, allowing us to address them.

Pros

You can publish the same message to multiple platforms.
Moderating comments is in one feed.

Cons

Interface is slow.
Resource hog on computer.
Live feed isn't live. It is always on a delay.

Likelihood to Recommend

It is easy to schedule content, but the API breaks for no reason. This causes content to not publish or publish without photos.

Verified User

Employee in Marketing (Marketing and Advertising company, 501-1000 employees)

Vetted Review

2 years of experience

Loading Reviews List....

3 years with Sysomos MAP - what I've learned

Rating: 8 out of 10

Incentivized

August 29, 2017

Use Cases and Deployment Scope

Pros

Ad-hoc research. During planning phase of a campaign it is a helpful tool to understand the marketplace, key influencers and topics that engage a target demographic.
Post-event hashtag analysis. Rapid generation of reporting on efficacy of a campaign, key voices, topics that resonated, viral reach and more.
User interface. Friendly and accessible enough to minimize training needs and enable decentralized access, though we have found some hand-holding is still required to get the most out of the platform.

Cons

Limited API access to some networks. Though this is hardly unique to Sysomos, the limited APIs provided by closed-networks like LinkedIn and Facebook, and others like Instagram, often disappoint our users, who may have unrealistic expectations as to what we can report on. In reality, Sysomos MAP is highly focused on Twitter, which is often not our core channel. Though Sysomos is bound by the limitations of the APIs provided, perhaps some creative innovation would enable limited but interesting observations. Identifying LinkedIn statuses that were simultaneously pushed to Twitter, for example, gives a window into that otherwise private world. Scraping of LinkedIn's trending topics might be revealing.
Sentiment analysis is automated and therefore only moderately accurate. Some advanced customization might enable us to get better results, perhaps by uploading custom dictionaries of positive, negative or neutral terms. For example to a loss-adjuster or insurer, many terms like flood, bankruptcy, damage, fraud risk etc may in fact be used positively as part of a marketing proposition or work undertaken ("X company insurance saved us from awful disaster"). Automated systems will always struggle with these. I wish I could make mass-edits to such inbound comments that would learn and persist.

Likelihood to Recommend

Verified User

Team Lead in Social Media (Accounting company, 10,001+ employees)

Vetted Review

3 years of experience