Sysomos Heartbeat is One of the Best Social Media Tools (Although Limited)
Rating: 8 out of 10
IncentivizedPros
- Aggregate social media channels, even doing it's best to pull Facebook analytics.
- Graphically explain the social media opinion of a word (in my case a product, brand or person).
- Pull complete records and create reports from those records.
- Easy navigation and understanding of the product.
Cons
- With the privacy settings of Facebook it is hard to pull information here.
- When looking historically it frequently counts Retweets as unique tweets, which was often not helpful.
Likelihood to Recommend
There are some obvious restrictions in any social media tool, but Heartbeat was one of the best that is out there.